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Innovative new yachts spark Maritimo Miami sales success

by Paul Wilson 25 Feb 10:16 UTC
Sales of the new X50 sport yacht due for its international premiere at the Sanctuary Cove International boat Show in May have already been strong. © Paul Wilson

Leading Australian luxury motor yacht manufacturer, Maritimo, has enjoyed strong sales at the recent Miami International Yacht Show with the USA debut of two of its 2019 enclosed flybridge models a hit with boat buyers.

The company displayed four of its largest models at the Miami show including two of the revolutionary X60 coupes, a model that changed forever the sports yacht sector after its launch early in 2018, and interest in the brand was extremely high.

Maritimo Americas' President Dave Northrop, said the X60 sport yacht with the aft beach club and versatile accommodations was a clear winner at the show, but with one or more orders for each model displayed the success was across the range.

"The X60 beach club version and the M64 were extremely popular and showcased the finest of our heritage in both the enclosed flybridge sector and the sports coupe market," he said.

"We had the beauty and the beast of the M64 complimented by the innovation and style of the X60 that has been such a darling of the USA boating media.

"Such has been the phenomenal interest in and coverage of this model that yachtsmen are now coming to shows like Miami with the X60 at the top of their must see list."

He said the highly anticipated X50 due for its world premiere at the Sanctuary Cove International Boat Show in May this year also drew strong interest with multiple orders placed ahead of the debut.

"We believe we will see a repeat of the X60 sales success, prior to its world premiere last year in May, with the X50 this year," he said.

The Miami Yacht Show is the first major show of the season in the USA and as such it represents a litmus test for marine sector overall.

Northrop said the new venue for the Miami Yacht Show will be a hit with attendees in future years after some teething problems this year in terms of location awareness impacted on attendance figures.

Maritimo CEO Garth Corbitt said the sales success enjoyed at Miami recently vindicated the massive financial investment the company had made in the expansion of its manufacturing plant on the Gold Coast in Queensland Australia last year.

"Our international strategic expansion is on track and the market in the USA was a major focus of that strategy," he said.

"The expanded plant will enable us to meet the increased demand from the export market and the new models that we roll out.

"Miami was strong for us and we now look forward to the next major show we will be represented at which is in Palm Beach in four weeks." The Palm Beach Show opens on March 28.

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