> Powerboat-World.com
 
 
News Home Video Gallery Newsletters Features FishingBoating MarineBusiness-World Sail-World Australia Australian Cruising
Photo Gallery
Sail-World.com : Why annoy Media, if you want their help? Don't use PDF for e-PR
Why annoy Media, if you want their help? Don't use PDF for e-PR


Why annoy the Media, if you want their help? Do NOT use PDF's for Electronic Press Releases.

When events, clubs and organisations send out media releases, it’s presumably because they want media publications to use their content.

A couple of years ago, a group of four mainstream and sailing journalists with over 120 years of media experience between them, were chatting during a few idle moments in the Media Centre at the Rolex Sydney Hobart Race.

The subject of media release formats came up and all agreed that their absolute pet hate was the Adobe PDF.

PDF documents are perfect for printing, so they are the best thing to use for Notice of Race, Sailing Instructions etc. and they have a place if a Press Release is just going to be printed, but for media who want to use quotes or tables in their own stories, they are media unfriendly.

Plain text, in an email is the simplest and best format, with Jpg images attached, Microsoft Word is a poor second, including images with the copy can be a disaster and the file sizes are often very large but a very distant last is the PDF.

Media Groups wanting to use the content from PDF´s have to use Adobe Acrobat Professional, they have to extract the content they want, pull out tables, like results, deal with a bunch of formatting issues and sort out the mess of images. Only a few minutes work, you might think, it can often be ten. So why would you impose this chore on media groups whose good-will and help you need?

PDF's are also often tricky to format and they often extract very badly

How would you react if you got this? Its an extract from a PDF today, Would you even bother reading it?

an
analysis
of
a
speci?c
type
of
maritime
crime
that
poses
a
risk
to
shipping
in
the
Gulf
of
Guinea, W
est Africa.


There is another major problem, PDF´s are very good vehicles in which to embed rather nasty viruses. Many large organisations for security reason auto-delete PDF´s arriving in their mail servers that don´t come from known sources.

So the journalist whose help you need, may not even know that you sent your carefully crafted PDF.

Text and Jpg might not have the Wow factor, but if you want to make it easier for your content to be used, then that is the preferred delivery method.

Of course, if you disagree with what we´ve said and can make a case for PDF e-news releases, then we´d love to hear from you...

And in the mean time, think about how you would react if you were sent an 80 meg zipped Press Kit, with 14 meg images, without requesting it. Kinda messes with your mail box, for starters..


by Rob Kothe and the Sail-World Team

  

Click on the FB Like link to post this story to your FB wall

http://www.powerboat-world.com/index.cfm?nid=107179

1:36 PM Tue 5 Mar 2013GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.







Power Boat News















Running on Pure Adrenalin by Sanctuary Cove International Boat Show,


Singapore Yacht Show – it’s a wrap. by Guy Nowell, Sail-World Asia, Hong Kong






Pontoon Boats are a hit with families and entertainers by Sanctuary Cove International Boat Show,










Glacier Bay returns to Australia, re-launching at SCIBS by Sanctuary Cove International Boat Show,








Singapore Yacht Show 2014. Boats to make your eyes pop. by Guy Nowell, Sail-World Asia, Singapore










Power to the people at Sanctuary Cove International Boat Show by Sanctuary Cove International Boat Show,


SCIBS VIP lounge back bigger and better in 2014 by Sanctuary Cove International Boat Show,




Singapore Yacht Show 2014. And another thing… by Guy Nowell, Sail-World Asia, Singapore










UIM XCAT World Series - Lady Spain set for XCAT debut in Napoli
Cyclone Ita predicted to reach Category 4 off Far North Queensland
Charlotte Harbor Super Boat Grand Prix - 2014 Season Opener
Mercury’s new Verado 200hp Pro FourStroke – delivering even more
Stars emerge for Sydney International Boat Show *Feature
Living ship-shape on the 1.4km $10bn floating city
Hop online to get your fishing permit this Easter
Greg Norman announces global investor campaign for Great Keppel Island
Luxury Yacht Share Asia (LYSA) introduces fractional ownership to Asia
Humpback Whales - Non Lethal research
RYA Competent Crew Skills – Second edition now available
Mondo Marine invests in Chinese shipyard
Aqualuma partners with ASMEX 2014 for Welcome function
Kaohsiung to welcome the world for 1st Taiwan International Boat Show *Feature
Changed boating conditions for ski race on Clarence River
Royal Victoria Cup - Cable, Hockney and Shipley victorious
Channel 7 stage returns to Sanctuary Cove International Boat Show
Hainan Rendezvous: suffering from a hangover?
Palm Beach International Boat Show shows healthy attendance
Brisbane Tinnie & Tackle Show - this weekend!
Coastal infrastructure and species loss - Climate Change consequences *Feature   
rescueME PLB1 – safety assured in one compact, light package *Feature   
Japan's Antarctic whaling program harpooned   
All Marine Spares hits the boat show trail in a trailer *Feature   
Royal Victoria Cup to take place this weekend   
Rowers and ferry masters encouraged to share waterways safely   
Go crazy about whales in a special family fun day at the museum   
New generation trawler boats - tradition with a twist   
Arvor releases new Sportsfish range   
AIMEX focuses on commercial show in Asia   
Further Australian growth for Stabicraft   
Southport Yacht Club will host a free 'Discover Sailing Day'   
Melbourne Boat Show earlier this year - 12 to 16 June   
FinScan digital switching fitted to new rescue vessels   
Kids' Zone a drawcard at Brisbane Tinnie & Tackle Show   
Brisbane Tinnie & Tackle welcomes Engel as stage sponsor   
BIAV appoints new GM   
Trash to Treasure - A seafood story   
Amazing Whales – Evolution and survival opens tomorrow   
Maritime Alert - Dangerous conditions forecast for NSW boaters   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png   http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL WAS PBW