Please select your home edition
Edition
Marina Exchange 728x90 1

Johnson Yachts shipyard update and two models under construction

by Elisa Corti 11 Jun 00:16 PDT

Taiwanese yacht manufacturer, Johnson Yachts, last year celebrated its 30-year anniversary as a luxury yacht builder, and while 2020 has not panned out the way anyone expected, the shipyard does not intend for its 31st year to be delayed by the Coronavirus.

With a new Johnson 80 ready to be shipped to the United States, two hulls currently under construction, the Johnson 70 and Johnson 115, the Taiwanese shipyard is confidently awaiting the evolution of the world health situation.

Taiwan has had around 441 cases of which only seven deaths (the island counts 23Milion habits). The secret of Taiwan's success lies in the painful memories of the 2002 outbreak of the SARS; also caused by a type of coronavirus, the disease was a direct predecessor of COVID-19. Taiwan has been able to draw from its experience developing a quicker and more effective response by the government.

"Currently we are trying to maintain our production line, as Taiwan was not influenced so much by Coronavirus. However our main market is the United States, one of the most affected area, that's why we are facing some troubles in delivery and marketing planing due to cancelled events and other international business and operational restrictions that has been in place during this Pandemics" began Leah Huang, Marketing Director, Johnson Yachts. "Anyway we are taking advantage of the current situation by investing in new improvements, technologies and employee training." The latter has proven a prudent investment for many shipyards, in order to ensure the abilities and facilities are in place as capacity returns to normal.

"In terms of marketing and sales, we keep in touch with our dealers and clients, in order to understand their local situation and satisfy their needs," Huang added, understanding that the impacts of this virus vary from business to business, but that communication is imperative for clients to feel well looked after. That's why Johnson has started developed virtual tours, especially for new products like their flagship, the Johnson 115. "Virtual tours and webinars are a good way to promote yachts; they are able to catch the attention and generate interest around the product. In addition, due to the current situation, virtual tours look like the only way to show your brand, the work behind each model and to remind people how excellent products are. Yachts are luxury goods and quality workmanship products and nothing will be able to substitute a visit onboard, however after pandemic, we still can use this instrument to attract clients or just to tempt them to make a reservation for a step aboard. I would say virtual yacht tours are an online media method to help offline sales" stated Huang.

Regarding the ways in which Johnson Yachts has adapted its operation to the onset of new regulations as a result of COVID-19, Huang explained that the uniform and health awareness has understandably changed. "This has been achieved by checking employees' temperature and ensuring everyone wears a face mask while working." with these adjustments made, the shipyard is working as normal.

At present Johnson Yachts does not have any issues in terms of the build schedule and anticipates a surge in demand within the superyacht industry once the situation worldwide has calmed. "I'm sure that when the COVID-19 situation begins to slow down, people will be more than motivated to go out boating after many months of isolation, therefore, the demand should increase," Huang commented.

Related Articles

Johnson 93 Motor Yacht sold
Wishing the new owner and his family many happy trips with the boat We are happy to share the sale of Johnson 93 this month. Welcome to the Johnson family, and we wish the new owner and his family many happy trips with the boat ahead! Posted on 8 Nov
Taiwan's Johnson 80 is the perfect mix
Entry level superyacht mixing cruising performances and interior style The Johnson 80 should be described as an entry-level superyacht, chiefly because the Taiwan yard offers this model with the same high level of interior customization that has helped make the Johnson Yachts name over the last 30 years. Posted on 25 Feb
The new Johnson 70 in final stages of construction
Scheduled for completion in early 2020 and will be launched in March The new Johnson 70 is scheduled for completion in early 2020, the yard is currently working on interrios craftmanship in time for the launch in March. Posted on 24 Oct 2019
Johnson Yachts to celebrate 30 years in business
Two new models currently in build The future is bright for Johnson Yachts Co., Ltd., as the Taiwan superyacht builder continues construction on the Johnson 115, its new flagship. Alongside, the latest Johnson 70 also nears completion. Posted on 8 Aug 2019
Johnson 115 construction getting under way
The builder's new superyacht flagship Johnson Yachts is announcing it is about to begin construction on the Johnson 115, the builder's new flagship, on speculation. Posted on 14 Jun 2019
Johnson 110 Skylounge
A pilothouse superyacht with a luxurious upper deck The latest model from this Taiwan superyacht yard has an additional level of luxury: a skylounge with unparalleled views, a large entertaining area with galley and dayhead, and plenty of open deck space aft. Posted on 25 Apr 2019
Johnson Yachts launch entry level superyacht
The new Johnson 80 combines cruising performance and interior style The Johnson 80 has just launched and it is making quite a splash in Taiwan. Johnson Yachts describes the new 80-footer as an entry-level superyacht, chiefly because the Taiwan yard offers this model with the same high level of interior customization Posted on 14 Mar 2019
Construction has begun on the new Johnson 70
Construction has begun on the new Johnson 70 Johnson Yachts is proud to introduce the Johnson 70, a new model that will help welcome new owners to the excitement of custom construction and built-to-order design. Posted on 8 Jan 2019
Johnson Yachts set for Pattaya
Attending the Ocean Marina Pattaya Boat Show Dream Nautical, based in Singapore, is named the new dealer for Johnson Yachts in Southeast Asia. Posted on 24 Nov 2018
Introducing Johnson 115: A new superyacht flagship
Johnson Yachts shared plenty of exciting news at the Ft. Lauderdale International Boat Show Johnson Yachts proudly unveiled the design of the Johnson 115, the builder's new superyacht flagship. The Johnson 115 will be a completely new hull carrying the luxury appointments of a world-class yacht. Posted on 8 Nov 2018
Sea Sure 2020 - FOOTERMaritimo 2019 FooterHighfield Boats - Power - FOOTER