Please select your home edition
Edition
Multihull Central Aquila 36 728x90

Maritimo - Summa Cum Lauda (Pt II)

by John Curnow on 11 Jul 2017
Powering along - one of the other Maritimos... EMB Photographics
In Part One of Summa Cum Lauda, we got to look at Maritimo’s concept to production ideology. We saw how it drives everything from a design and engineering point of view, as well as provide for all the members of the crew to have a perfection first mentality when performing their tasks. In Part Two we now look at customisation, competitors, as well as a new and big ‘something’.

Apart from the power package, Maritimo also stands for a semi-custom build, usually with interiors, but during our tour one vessel was having an extension to its already large swim platform, so as to meet a customer’s specific requirements. This too has been an integral component of Maritimo’s success, but they are quietly reserved on exactly quantifying those very visible results.

“We don’t specifically talk about numbers per region, but I’m delighted to say that we are in significant growth, and as a percentage we exceed 10% most years. Our goal is definitely not to be the biggest. Our goal is to be the best in our niche, to meet the market where people know our product and want our product. We have a significant conversion of clients from other brands to ours, and we continue to do global market research. We have two different teams performing global market research on our behalf. We annually review these results (on every model) to ensure our features and benefits meet the customers’ expectations. Our mission is to continue what we’re doing, but do it better every time to create a superior and broader product range.”



So you already have each Maritimo being semi-custom and are all somewhat unique with items like the engine bay liner and the famous walk-around decks. Where then is the competition that drives this growth? There are other Australian brands, but there’s no one who really builds something exactly like Maritimo with shaft drive, fully enclosed flying bridges and race driven technology.

“Globally, and particularly in the South Pacific we are by far the biggest in the fully enclosed flying bridge sector. We definitely have the market edge there. The European market doesn’t compare much to the type of boat we build. We have reviewed our Sedan versions, and we are definitely starting to get good momentum on them. Essentially, we recognised that it was an opportunity to improve the styling of our Sedan boat, so we’ve done that and it’s worked. We’re getting sales and we’re going to continue to get sales.”



“In essence, it comes down to the size of craft. As an example, when we are looking at competitors we are looking at every other 60-foot in the market. So we consider any of them to be our competitor, depending on where the customer is coming from. This means the features and benefits of the interior, the overall styling, and the external views all have to catch the eye of the individual.”

“It is not one particular competitor, it’s very broad and we’re staying true to our niche, and listening and looking at the global markets. What we’ve found is that in the last two years in Australia we’ve had a 60% conversion from other brands.”
“Basically we have looked at everything in a certain size bracket and say how do we meet, how do we beat, how do we compete and how can we excel? In these last couple of years we have sold more than twenty boats above 64 feet. We’ve found an opening, and it’s an opportunity in large boats.”



As a partial aside, it is clear that there is something brewing in the 76 to 86 feet bracket, which is in response to the market requiring bigger craft with even more features. We’ll keenly await detail on that…

So in this world of customer responsiveness and semi-customisation, I was also keen to understand Maritimo’s take on gas separation and underwater exhaust. It goes hand in hand with clean topsides and transoms, as well as significant noise reduction.

Candler’s answer was simple. “We don’t need to do it. We’ve trialled it and looked at it, but it comes down to the design of the hull, and the flow of the air out the back. We are confident that we are producing a product that’s not an infringement on the senses of people on the boat, and also confident that we’re meeting the expectation of the customer.”



“This is important for they are our “go-to” gauge. When it comes to customisation they’re not asking for underwater exhaust, they’re generally asking for adaptability with the fixtures and fittings inside the boat. We can change a cabin in many different ways, and that’s been significant the last couple of years, particularly in the bigger boats. We absolutely get customers because the other brands say ‘we can’t do it’.”

“By way of example, we just installed a treadmill in the port cabin of a boat because we said we could and the customer loved it. We added an extra air conditioning duct into that cabin, along with a TV and sound system, and the machine itself was installed below floor level. Push a button and up comes the treadmill. Voila!”



This too again highlights one of the aspects mentioned earlier, and that is that the absolute vast majority of work is performed in-house. “We do have multiple contractors who are involved in the company. One contractor who works in-house with us does upholstery, and a contractor who’s also on site does some of our electrical. So the development of the product, the development of the style, the development of the materials is in conjunction with those contractors, and they are all local, and all have staff here full time working with us, building the boats.”

Candler goes on to explain, “There’s a lot of collaboration with different trades within our business, and a lot of contractual arrangements between us and suppliers, as well as a significant amount that we do in-house. We do outsource some components, but there’s a very small percentage of the overall build of the boat and that’s because we can find efficiencies to do it in Australia and maintain our famous quality. We check competitor pricing with boats made globally to see what their costs are, so as to understand where we are positioned in the market place. We believe the product that we build is of the highest quality in a comparable market.”



After all of that, what you walk away with is a real sense that this is a very collaborative team that develops, designs and manufactures boats. One that is not only harmonious, but draws on the strengths of those very people, as well as the customers they work so closely with. Candler finishes by saying, “We focus on building a company that the people within the company are proud of, the customers are also proud of, and that they’re happy to tell others about what they see in our product!”

All of that said, you do get a genuine sense that they are all about that greatest of honours. To stand oceans apart, simply go to www.maritimo.com.au

Multihull Central Aquila 36 FOOTERRaymarine AUS 2018 Aug - Axiom - FooterMarina Exchange FOOTER 1

Related Articles

A simple one-touch experience
A new era of refined performance in the Hinckley Sport Boat 40c The Hinckley Sport Boat 40c showcases our 90 years of boatbuilding expertise and obsession with doing things the right way. Cutting-edge systems are integrated and refined into a simple one-touch experience as complexity fades into the background.
Posted on 18 Feb
Safe Harbour - Snowpocalypse at Blake Island
With Seattle in chaos and normal obligations cancelled With Seattle in chaos and normal obligations cancelled because of snow in the forecast, we sought refuge on the water. What better place to spend the blizzard than Blake Island, we thought.
Posted on 17 Feb
Getting the most from Windy.com
Windy.com is our single favorite weather resource for cruising Windy.com is our single favorite weather resource for cruising the Pacific Northwest. We never ignore the official NOAA or Environment Canada marine forecasts, but Windy offers a much more granular look at the weather
Posted on 17 Feb
Go slow for those below
Floods can have a significant impact on dugongs and turtles Floods can have a significant impact on dugongs and turtles when their food source seagrass is compromised. Go slow in areas where dugongs are found. Report sick, injured or dead marine animals to RSPCA 1300 264 625.
Posted on 16 Feb
New 30 Power Cat with twin outboards at Miami Show
The new 30 has a single cabin and a head and shower Aquila is introducing its newest power cat, a 30-footer with twin Mercury outboards, at the Miami International Boat Show. The latest entry into the Aquila fleet, which goes up to 48-feet, the new 30 has a single cabin and a head and shower.
Posted on 16 Feb
Fusion extends Signature Series Amplifier range
To enhance on board audio experience Fusion®, a worldwide leader in marine audio entertainment, announced today the release of two new additions to its industry-leading range of marine audio entertainment products, the Signature Series six- and eight-channel class-D marine amplifiers.
Posted on 16 Feb
New luxe version of 26-foot Jet Capsule
The new Royal Version 001 is 26 feet long, 12 feet wide If you're worried about your boat looking like everyone else's boat, think about the Jet Capsule. It may look like an egg, but the new Royal Version 001 is 26 feet long, 12 feet wide, can carry up to 12 people, and tops out at 62 knots
Posted on 16 Feb
Mercury Marine unveils electronic controls
Making the operation easier and more precise At the launch of the Miami International Boat Show, Mercury Marine, the world leader in marine propulsion, introduced a new suite of technological solutions for controlling five- and six-engine arrays of outboard boat engines.
Posted on 15 Feb
Lumishore announces Lumi-Link Command Center
Powerful plug-and-play module complete with Universal API Lumishore, manufacturer of high-performance LED lighting systems, announced today the marine industry's first plug-and-play module with a pre-installed, universal lighting Application Programming Interface (API) – the Lumi-Link Command Center.
Posted on 15 Feb
Safety Alert: Navigation lights
TSV and Victoria Police are encountering vessels that have lights installed incorrectly There have been recent collisions directly attributable to the incorrect placement of navigation lights and /or vessels displaying navigation lights that do not comply with the Marine Safety Regulations 2012 (Vic) (MSR).
Posted on 14 Feb