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Lancer Not Equal

Prestige and Asia Yachting join forces

by Asia Yacht on 8 Mar
Prestige and Asia Yachting join forces Asia Yacht
French luxury motor yachts manufacturer Prestige are pleased to announce the appointment of Asia Yachting to expand their presence in Hong Kong and Macau. Asia Yachting joins the growing list of Prestige dealers representing the brand in the strategic Asia Pacific region.

'We are delighted to welcome Asia Yachting into our Prestige family,” says Paul Blanc, Sales Director for Prestige Asia Pacific. “Over recent years they have developed a successful operation that focuses on innovative marketing and professional services that exceed customer expectations. Asia Yachting will be the driving force behind the further success of the Prestige brand in the region.'



The company's very first boat, the Prestige 41, was created in 1989 out of a collaboration between the French shipyard and Italian designer Vittorio Garroni which is still flourishing 28 years later. The same talented team lead by CEO Jean-Paul Chapeleau and Director Jean-François de Prémorel continue to produce award-winning yachts, and the recent launch of the Prestige 460, Prestige 630 and Prestige 680S complement a range of 13 models that range from 40 to 75 feet.



The Prestige identity is a blend of sea-going performance combined with interiors that are spacious, dynamic and timeless in style. Prestige yachts are built at the world’s largest boat production site in Les Herbiers, France. The shipyard covers 40 hectares, and benefits from the engineering expertise and economies of scale from being part of the Bénéteau Group.

The Asia Yachting team, led by Chairman Franklin Heng and CEO Olivier Besson, will capitalise on their existing market knowledge to promote the Prestige range. 'Prestige is the perfect addition to our existing portfolio,” says Franklin Heng. “The 40ft to 60ft range of coupé and flybridge yachts fits perfectly into our existing range, and will be attractive to first-time yacht owners.” Besson adds, “with Asia Yachting’s experience and facilities in Hong Kong and Macau, we will be able to support our new and existing Prestige customers with the very highest level of service and support. An important consideration for any boat owner in Asia.”

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