Please select your home edition
Edition
Bakewell-White Yacht Design

Navico announces new worldwide sales and support structure

by Estelle Baldry - Navico on 29 Jan 2013
Navico — the world leader in recreational marine electronics and parent company to the Lowrance, Simrad Yachting and B&G brands — announced today a new sales and customer support structure designed to further improve its ability to work with and support its customer segments.

Over a year in development with countless man-hours of work dedicated to the project, the global effort is based on discussions with close to a thousand customers and consumers, and analysis of best practices throughout various industries.

Designed to provide a proprietary ‘voice of the customer’ view across all geographies and channels, Navico’s new structure aligns sales and customer support personnel with key market segments to ensure continued improvement servicing customers.

In conjunction with the new strategic alignment, Navico is implementing several new tools to enhance communication and responsiveness around customer related issues and inquiries. The result is improved customer interactions and speedy inquiry resolution.

'Navico not only entered last year as the largest marine electronics manufacturer in the world, but we achieved record sales in 2012 further cementing our top industry position,' said Leif Ottosson, CEO, Navico.

'Our new ‘go to market’ approach, based on the results of our surveys, will improve how we address our customers’ needs and, with an incredible product portfolio with some fantastic new products in the works, I am confident that in 2013 and in the years to come, Navico will be an even better partner to our customers.'

Navico’s new go-to-market strategy incorporates a wealth of proprietary tools that are specifically designed to help the company better serve its clients. These and other tools will continue to be developed and deployed into the marketplace over the next several months and years to keep Navico at the forefront of sales technology within the marine industry.

For more information on Navico, or its entire line of Lowrance, Simrad Yachting and B&G marine electronics, please visit www.navico.com
Absolute MarineSydney Harbour Boat Storage 660x82GAC Pindar Sailing News

Related Articles

Free map creator software available for Lowrance, Simrad NSS and B&G
Navico announced today its new Map Creator software that allows cartography enthusiasts to make their own maps. Navico, parent company to the Lowrance, Simrad Yachting and B&G brands — announced today its new Map Creator software that allows cartography enthusiasts to make their own maps.
Posted on 3 Oct 2013
Lowrance introduces elite-5 HDI Series
Lowrance announced today the newest addition to its Elite family, the Elite-5 Hybrid Dual Imaging™ (HDI) series. Lowrance, a world-leading brand in marine electronics, announced today the newest addition to its Elite family of fishfinder and chartplotter products, the Elite-5 Hybrid Dual Imaging™ (HDI) series.
Posted on 16 Jul 2013
Navico wins 2013 New Zealand hi-tech Award
Navico recently won the 2013 New Zealand Hi-Tech Award in the New Zealand Trade and Enterprise section. Navico, the world leader in recreational marine electronics and parent company to the Lowrance, Simrad Yachting and B&G brands recently won the 2013 New Zealand Hi-Tech Award in the New Zealand Trade and Enterprise Best Contribution to the New Zealand Hi-Tech Sector from a Multinational Company category.
Posted on 4 Jun 2013
Win the Ultimate Barra Fishing Trip courtesy of Lowrance
Lowrance has launched an exciting competition to win a once in a lifetime fishing trip to the Northern Territory. Lowrance is proud to announce the launch of an exciting competition to win a once in a lifetime fishing trip to the Northern Territory.
Posted on 7 May 2013
Safety at sea assured with the new SIMRAD MX535B Class A AIS System
Simrad has announced the arrival of a new IMO Type Approved Class A AIS solution, the Simrad MX535B. Simrad, a world leading brand in professional marine electronic solutions, owned by Navico, the world’s largest marine electronics company, has announced the arrival of a new IMO Type Approved Class A AIS solution, the Simrad MX535B.
Posted on 16 Apr 2013
Navico announces direct distribution in NZ
Navico has announced key changes in the distribution of the Lowrance, Simrad and B&G brands in the New Zealand market. Navico, the world leader in recreational marine electronics, has announced key changes in the distribution strategy of the Lowrance, Simrad and B&G brands in the New Zealand market.
Posted on 12 Feb 2013
B&G reveals new Triton HV Displays
B&G is pleased to announce the new range of Triton HV Displays. B&G, the world leader in instruments, autopilot systems and tactical software solutions for sailors, is pleased to announce the new range of Triton HV Displays.
Posted on 25 Nov 2012
Make your own map with Insight Genesis
Lowrance has announced a revolutionary personal map generation tool, Insight Genesis™. Lowrance, a world-leading brand in marine electronics, has announced a revolutionary personal map generation tool, Insight Genesis™. Insight Genesis is a powerful online service, which empowers boaters to create custom contour maps of their favourite fishing and boating grounds.
Posted on 20 Nov 2012
Lowrance and Simrad introduce new StructureScan HD
Navico has announced the launch of its next-generation sonar imaging system, the LSS-2 StructureScan® HD. Navico has announced the launch of its next-generation sonar imaging system, the LSS-2 StructureScan® HD.
Posted on 22 Mar 2012
Lowrance Elite Series and HDS Gen 2 to be seen for the first time
The Elite series HDS Gen2 is a fantastic upgrade to the widely adopted HDS series. The Elite series appeals to many sailors due to it compact design and the HDS Gen2 is a fantastic upgrade to the widely adopted HDS series.
Posted on 25 Jan 2012