Marine Marketing online – Setting your Ad Budget
by TetraMedia on 16 Jun 2008
The number one question for every company must be what percentage of our ad budget should we be spending online?
The heaviest Internet adult users are the 18-35 and 50-65 age groups – two very important age groups. Now the online marine audience is much larger than traditional print media and it's much cheaper to reach audiences online.
The Marine industry around the world is finding more and more consumers have done their online homework, well before they walk into a dealership. They are asking sharper and sharper questions, they know about models that are not yet even in your marketplace. Some companies are estimating 80% of their clients have been researching online.
So its vital that marine companies increase their online profile.
Preparing your 2008-2009 budgets? Make sure that somewhere between 50% and 100% of your advertising expenditure is on-line.
These publications between them receive over 93% of all online boating news traffic in the Asia Pacific. Monthly unique readership is now climbing towards 150,000 and marine advertisers are keenly tapping into this significant online audience.
The most popular local advertising packages for these publications are in the $3800 to $9500 + GST per year range.
We have start up groups committing to $2,000 over the next three months and others currently spending more than $30,000 per year and looking to expand that as their international operations grow.
We have some examples below. The same rates apply to the various publications. Naturally advertisers across multiple sites and regions make significant savings on single publication rates.
Sail-World Racing across its three Asia Pacific sites, Australia, New Zealand and Asia send 90,000 newsletters each week to 31,000 readers. Sail-World Cruising reaches regional and world audiences. Editor Nancy Knudsen, who completed her cruising world circumnavigation, last year sends out 33,000 newsletters each Click here to see examples of Sail-World Racing and Cruising packages
Powerboat-World’s audience is spread across the Asia Pacific, but its content is picked up by media around the world. Editor Bob Wonders sends its weekly newsletter to 22,000 readers, with another 10,000 browsing online across the week. Click here to see examples of Powerboat-world packages
Marine Business News-is the most widely read marine trade publication is the Asia Pacific. MEach week editor Jeni Bone dispatches 17.600 newsletters to the marine industry and similar additional numbers catch up with the trade news from the site. Click here to see examples of Marine Business News advertising packages
If you are framing a marine industry advertising budget you need to be talking to TetraMedia, the largest Marine publisher in the Asia Pacific.
Below we've republishing some key articles on Marine advertising. If your company is spending hard earned dollars on advertising, everyone involved in the budgetary decision making process needs to be asking...
What percentage of our ad budget is going to be spent online this coming year?
Email us or call for details of our popular advertising packages.
Head Office - TetraMedia Rob Kothe
firstname.lastname@example.org Tel: +612 (0) 4977 2116
New Zealand - Colin Preston
email@example.com Tel: 021 2674842
Asia - Guy Nowell
firstname.lastname@example.org Tel: + (852) 2792 6234
Nautical Media Partners - Liam Daly
Liam@nauticalmediapartners.com.au Tel: 0405 497 423
Helena Heidenreich - Harbourside Media
email@example.com Tel: (02) 9403 7300
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