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Marine Resource 2016

Get your opinions in - BIAA State of Industry Survey

by BIAA on 8 Nov 2013
Nik Parker. MIAA
With one week to go until closing of the survey, a call is being made to all BIA members across Australia to take a few minutes to complete the survey, by visiting: https://www.surveymonkey.com/s/BIAASurveyNov2013

The Boating Industries Alliance Australia is undertaking its third annual State of Industry Survey, to gather and collate data on the health of the Australian boating industry.

BIAA General Manager, Nik Parker said 'All successful business operators know access to effective and up to date data is essential for effective business planning. Similarly, the BIAA needs data to enhance the profile of the industry with governments, attract investment in our industry and promote the benefits of the boating lifestyle to all Australians. I’d encourage all members to take part, today'.

As one of a suite of data collection projects underway, the State of Industry Survey 2013 will provide the BIAA and industry members with an up to date assessment of the performance of the boating industry, drawing on matching data collected in 2011 and 2012.

Commenting on the expected publication of the survey findings in early 2014, Parker said 'With quality industry and consumer data we will be well placed to promote and protect the sector in an increasingly competitive and regulated market place. Alongside this industry survey we are also working to gather data on boater activity via the Australian Boater Survey, our joint project with the Marina Industries Association'.

Supporting boating sector profile-raising projects, such as the highly successful 'I fish, I boat and I vote' campaign, these two surveys will provide evidence of the impact boating has on the Australian economy and the benefits boating brings to communities across the country.

Parker concluded 'We know the boating sector is a significant one, we know over five million Aussies enjoy boating, we know we have a great lifestyle to promote, but we also know hard facts are what win arguments and we need those facts to speak up for boaters and the boating industry'.

The Boating Industries Alliance Australia is the national trade association the recreational and light commercial boating industry in Australia. BIAA provides a national voice for the alliance of state Boating Industry Associations, including Western Australia, South Australia, Victoria, New South Wales, Northern Territory and Marine Queensland, working on their behalf as members to advance, promote and protect the boating industry. For further information on the State of Industry Survey or Australian Boater Survey contact info@biaa.com.au.

More at www.biaa.com.au
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