Please select your home edition
Edition
Barz Optics - Melanin Lenses

Fairline exhibits at Sydney Boat Show with new local dealer

by Jeni Bone on 5 Aug 2012
Bryan Jones onboard the Fairline Targa 58 Jeni Bone
In Sydney to support the newly appointed Sydney dealer, Bryan Jones President of Fairline Boats was toasting the mild Sydney winter and looking forward to buyer interest in the Targa 58 on show.

Appointed within the week prior Sydney International Boat Show, the duo of Glenn Moltoni and Josh Metz have established the brand’s Sydney dealership at The Spit, Mosman. Josh has been based at Runaway Bay on Queensland’s Gold Coast, and Glenn has moved over from WA with his family.

Fairline has just sold its fourth Targa 58 Gran Turismo in 12 months, including two at the Sanctuary Cove International Boat Show in May. The 2011 Motor Boat of the Year is a spacious three cabin, three ensuite express cruiser with light and space at its core. Described as a 'sociable boat', it has proven a hit in Australia. 'It’s our highest selling market for this model,' Jones says.



While China and South America are proving to be important emerging markets for Fairline, Jones says Australia is a significant market because of its maturity.

'The exchange rate makes Fairline appealing here. We just sold our third Squadron 42 in to WA. Our Runaway Bay dealership was Australasian Dealer of the Year. The Asian market is growing, but Australia is our most important market in the region. The Asia-Pacific region has an annual growth of 600% since 2008.'

The UAE on the other hand, hasn’t delivered to the expectations of forecasts of five years ago. 'There is potential for growth in Qatar, Kuwait, Egypt and Lebanon, but Dubai is challenging. It has suffered a lot with the GFC. They have had a rough ride in terms of exposure in the property market.'

The US is proving strong, with Fairline reporting its best ever Miami International Boat Show this year. The home market of the UK is the strongest, the company’s number one dealer worldwide. 'All our dealers are long term,' says Jones of the 69-strong dealer network. 'They are working hard to stay ahead of market conditions. We have a 45 year investment in the brand. Fairline is engineering led, but saying that, there has to be passion as well.'

At Southampton in September, Fairline will be launching the new Targa 62, which will replace the 58, as well as launching the new Squadron 60. In May 2013, the Targa 45 will be introduced, arriving in Australia for Summer 2013.



The Fairline brand is aimed squarely at the 'confident connoisseur', says Jones. 'The want speed and performance, comfort and luxury, but they’re not flashy. They want the best, but don’t want to show up and say ‘look at me’.'
As well as Sanctuary Cove, Melbourne and Sydney boat shows, Fairline has a presence at Mandurah in the West.
'It’s a great show for us,' acknowledges Jones, adding that Fairline exhibited three boats and a Bentley conveying the 'best of British'.

Then there are the five shows in China, and US and European shows where the brand has dealers.
'As a manufacturer, it’s important to support our dealers, but you have to draw the line. There are too many shows in my opinion and we have to go where we see the potential for ROI.'

More at www.fairline.com

Lancer Industries - Lasts LongerHella Marine - July 2016Ensign 660

Related Articles

NSW Govt announces interim site for Sydney International Boat Show
The NSW Govt announced Glebe Island will be the interim venue for the Sydney Boat Show, 2014-2016. The NSW Government this week announced that Glebe Island will be the home of the interim venue for exhibitions whilst Darling Harbour is redeveloped, from 2014 to 2016.
Posted on 21 Sep 2012
Barz Optics looking bright
Barz Optics is receiving positive reviews at this year's Boat Show Barz Optics are providing lenses with which to view the Sydney International Boat Show that are not only stylish, but affordable.
Posted on 18 Aug 2012
Chaparral ecstatic with Sydney Boat Show response
Scott O’Hare from Chaparral Australia 'positive vibe' strong leads and enquiries following the Sydney Boat Show. Scott O’Hare from Chaparral Australia 'positive vibe' strong leads and enquiries following the Sydney International Boat Show, which ended yesterday.
Posted on 7 Aug 2012
Musto - More than just fashion + Video
Musto's fashion extravaganza has been a key attraction at the Sydney International Boat Show Leading Boating fashion label Musto has been wowing audiences with its apparel at the Sydney International Boat Show.
Posted on 6 Aug 2012
2012 Australian Marine Export Awards announced
The 2012 Club Marine Australian Marine Industry Export Awards were announced Thursday night at Sydney Boat Show. The 2012 Club Marine Australian Marine Industry Export Awards, organized by the Australian International Marine Export Group (AIMEX) were announced Thursday night at the AIMEX and Club Marine annual networking function in Sydney’s Darling Harbour.
Posted on 3 Aug 2012
Chaparral offers additional 3-year warranty at Sydney Boat Show
Chaparral offers Sydney Boat show buyers an additional three-year warranty on any new Mercruiser powered boat. Chaparral will be offering Sydney Boat show buyers an additional three-year warranty on any new Mercruiser powered boat sold at the show.
Posted on 30 Jul 2012
Sydney International Boat Show – How does it stack up?
The BIA of New South Wales is rightly proud of its annual presentation, the Sydney International Boat Show The Boating Industry Association of NSW is rightly proud of its annual presentation, the Sydney International Boat Show, staged every year within the Darling Harbour Exhibition Centre and on the waters of adjoining Cockle Bay. It’s a vitally important exhibition for the Australian boating industry and it stands unchallenged as the biggest recreational boat show in the Southern Hemisphere.
Posted on 5 Jul 2012
Cas and Jonesy return to the Sydney International Boat Show
James Castrission and Justin Jones from 'Crossing the Ditch' will appear at the Sydney International Boat Show. Not being satisfied with Crossing the Ditch in 2008, James Castrission and Justin Jones fondly known as 'Cas and Jonesy' have just returned from completing an amazing walk to the south pole and back - and they will appear at the Sydney International Boat Show to share their experience.
Posted on 8 Jun 2012
Sydney International Boat Show confirmed for 2013 in Darling Harbour
BIA NSW has confirmed that the Sydney International Boat Show will be staged on in Darling Harbour in August 2013. The Boating Industry Association of NSW (BIA) has confirmed that the Sydney International Boat Show will be staged in Darling Harbour in August 2013.
Posted on 31 May 2012
Australia's big boat shows share formula for success + video
Boating enthusiasts from all over Australia flock to Queensland for the annual Sanctuary Cove International Boat Show Boating enthusiasts from all over Australia flock to Queensland for the annual Sanctuary Cove International Boat Show and will many will head south in August for the Sydney International Boat Show event.
Posted on 26 May 2012