Please select your home edition
Edition
Kiwi Yachting - Lewmar - 1

Boat Shows - Provide touch and feel and world-wide exposure

by Rob Kothe and the Sail-World Team on 18 Feb 2013
Show Halls - RYA Dinghy Show RYA http://www.rya.org.uk
In less than two weeks the world’s largest dinghy boat show, the RYA Dinghy Show will open at London’s Alexandra Palace.

On Saturday and Sunday March 2nd and 3rd some 200 exhibitors will be showing their wares to the walk in audience.
But many will consider there is an Elephant in the Room – the Internet.

Over the last decade the Internet has changed the world in ways that seem almost surreal.

We listen to radio stations from anywhere in the world and download the latest movies in minutes.

We buy online from all around the world, with many high street retailers in serious trouble.

The classified sections of newspapers, once rivers of gold, have almost dried up and newspaper and magazine circulations continue to plummet worldwide.

So across all business sectors, the graphs are studied to see if the Internet is turning the world upside down,

World-wide attendances over the last decade to Trade Shows and Exhibitions are down 15-25%, largely because show attendance is no longer needed to gain information, much more readily available online.

This is not just a British issue, it’s happened to the Dusseldorf and Genoa Shows, Sydney International Boat Show, the Annapolis Boat Show and Fort Lauderdale Boat Shows, in fact we cannot think of a long established Boat Show that has not experienced the same audience decay.


Yet once again event organisers, exhibitors and marine media will be focusing on attendance numbers, as the most significant measure of the RYA Dinghy Show’s success but this emphasis ignores what such shows are really about.

The main attendance driver is the opportunity for touch and feel and talk for that reason trade shows, while losing visitor numbers, are gaining in the quality of contacts.

Show visitors these days are not just looking for information, mostly they have that already and the questions exhibitors are asked certainly reflect that.


What show visitors want is to touch, feel and talk... The talking part is more often to gauge the ethos of the organization they might be dealing with down the course.

So whether it’s a Dinghy Class organization, a Sailing School or a boat builder, the product presentation, the ability for the Show visitor to get a feel for the boat and the friendly smile, after being asked the same question for the 300th time are all part of the consumer´s decision making mix.


So the fact that the 2006 RYA Dinghy Show had 11,549 attendees and the 2011 Show had just over 8,500 is not cause for wrist slashing.

What must be understood is that now-a-days, while the Internet has meant 15-25% of the once upon a time visitors are finding the information they need on line, is that as well as the touch and feel on the ground audience, overall the impact of the 2013 Show via feet on the ground, via major sailing websites, via Twitter and Facebook will be much more significant than ever before.

This month some 220,000 Sail-World readers for instance, will read detailed coverage of the event with news, interviews etc. That kind of coverage volume just did not exist back in 2006.

So rather than bemoaning the shrinking show visitation, it’s time to congratulate the RYA, the longtime sponsors Suzuki and Yachts & Yachting, the media and to all the exhibitors and dinghy enthusiasts who together to make this such an important event on the UK and European and world boating scene.

We too trust that it will not be snowing, as it was during the London Boat Show, and that visitors come in droves, but for those who don’t, we know they will discover lots about the event and the exhibitors online.

See you there, or follow the event online with us.



NaiadInsun - AC ProgramBeneteau PWR GT46 660x82 1

Related Articles

Debbie says the 8thP with Insurance is Patience (Pt.II)
We’re back to keep exploring the nature of TC Debbie and how she came to tell us about the eighth P of insurance We’re back to keep exploring the nature of TC Debbie and how she came to tell us about the eighth P of insurance. We looked at what it was like to come into a disaster zone and now we see the evidence of those that did the right thing, and how the area is already on the road to recovery.
Posted on 25 Apr
Debbie says the 8thP with Insurance is Patience
This all stems from the learnings in the widely read, ‘Debbie says there are 7 Ps and 1 C with insurance’. This all stems from the learnings in the widely read, ‘Debbie says there are 7 Ps and 1 C with insurance’. As time unfolds some more, we learn that indeed there are a lot of reasons you need to apply patience with both your dealings with your insurance company, and also all the many trades that are working feverishly to get all the jobs done.
Posted on 19 Apr
Debbie says there are 7Ps and 1C with Insurance
Debbie says there are 7Ps and 1C with Insurance If you have been on the planet or around boats long enough, you’ll know all about the 7Ps. The one ‘C’ mentioned here refers to consequence, and in the legalese that surrounds insurance, it gets applied distinctly to consequential damage. We’ll come back to all of that in a while, but for now, our mission is to look at the consequences of actions prior to TC Debbie making landfall.
Posted on 5 Apr
Securely moored to the quay, or cast adrift?
With boating, you have to cast the lines off in order to go and get into it. With boating, you have to cast the lines off in order to go and get into it. However, when it comes to your insurer, you kind of expect that they’re going to be as bound to you as the standing rigging is to the mast, the ring frames to the hull, or the engine mounts to the runners, and the propellers to the shafts, skegs and cutlass bearings. Whom would you rather be insured with?
Posted on 15 Mar
Aquila 44 – Lots to love
As a craft, she is quite impressive. Even from the moment you approach her on the quay. As a craft, she is quite impressive. Even from the moment you approach her on the quay. There is something about the Aquila 44, her own je ne sais quoi, if you like. Proportionally she is just right, everything is in the correct place, and with a modern flair, yet one that is not going to date overnight. I think her presence is in her stance, which is kind of funny, given she is a cat.
Posted on 7 Jul 2016
Seabin- Saving the world, one marina at a time
Now and then you hear of an idea that’s so jaw-droppingly simple and yet so effective that it makes you shake your head Every now and then you hear of an idea that’s so jaw-droppingly simple and yet so effective that it makes you shake your head and wonder, ‘why not me’? Such is the case with the Seabin project, an automated marina rubbish bin that was designed to help remove plastic and other unsightly debris from the water.
Posted on 8 Jan 2016
Eco-warriors Sea-Bin crowd sharing critical stage with nine days to go
The automated marina cleaning SeaBin project has raised 86% of their target with 9 days left. The automated marina cleaning SeaBin project has raised $198,020 of $230,000.00 with nine days left on their Indiegogo crowdfunding platform, but they need more help now.
Posted on 29 Dec 2015
Don’t be a Tosser – Not your usual environmental article!!
The word ‘Tosser’ in the Oxford English dictionary means – ‘a person or thing that throws something’. The word ‘Tosser’ in the Oxford English dictionary means – ‘a person or thing that throws something’. There is no need for me to tell you the other meaning that is commonly used around the world. However in this article it will refer to both at the same time as someone who tosses trash into the ocean, truly is a tosser.
Posted on 3 Dec 2015
Pay attention, YOU can make a difference to the marine environment!!
THIS is a life exam subject and when you reach the Pearly Gates, your results today will count towards your destination OK, Sit up and pay attention, THIS is a life exam subject and when you reach the Pearly Gates, your results today will count towards your final destination
Posted on 16 Nov 2015
Flash and Crack is not a new pop band
To anyone who has been on an airliner hit by lightning, the flash and crack of the strike are vivid memories. To anyone who has been on an airliner hit by lightning, the flash and crack of the strike are vivid memories. It certainly gets your attention and when you land, all the technicians definitely run to the aircraft and give it a very close inspection. So now that we have heightened your senses, let us all remind ourselves that a lightning strike is not always fatal,
Posted on 15 Nov 2015