Please select your home edition
Edition
Predictwind - Iridium

BIA NSW innovating in 2013

by Jeni Bone on 29 Nov 2012
MyBoatingLife BIA NSW
Placing its faith and its fortunes in the hands of the weather, helped along by investment innovative marketing, events and initiatives, the BIA of NSW is looking forward to a 'reasonable summer' to drive boating.

'By all reports, it’s going to be a warm summer, ' says Domenic Genua, BIA marketing and events manager, 'So that’s great. We had a poor summer last year and it was telling. The industry needs blue skies that will inspire people to get out and get boating.'

Registrations in NSW fell around 6 or 7 %, according to Genua, down approximately 11,000 year on year. 'There is a decrease in consumption and we have to be realistic and understand that things probably won’t ever go back to 2003-2005 levels. But recreational boating is resilient and its full of smart, well-blooded professionals who will ride it through.'


Genua says the trades in the industry, such as shipwrights, and mechanics, are all busy. 'There seems to be a lot of work out there at that level.'

Summer, he adds, is not actually the busiest boating season in Australia. 'No, our research shows people do more boating in winter, autumn and spring, maybe because there are so many commitments at this time of year?'

After a short break over Christmas, the BIA will return with renewed focus on promoting the boating lifestyle. 'We will be working very hard in 2013 with refined budgets, making sure we’re very savvy how we spend our dollars, to continue the communication momentum about lifestyle.'

He refers to the partnership with Seven’s 'Sydney Weekender' program, especially in the lead up to summer. 'We will continue to bring viewers the various ways of getting in to boating – not selling them horsepower or boat brands, but the amazing array of activities and leisure options that are out there, whatever your budget or your preference.'

Crucial to sowing the seeds and disseminating information is the MyBoatingLife website, which will move in to its second phase in 2013. The concept was launched at the Sydney International Boat Show in August, rolling out nationally and supported by each state with consumer campaigns to get the message out and drive people online.

'We have had four to five months of feedback from the public which tells us we are hitting the nail on the head, but they have also made some comments and we are taking those onboard to adjust the site.'

Changes include tweaking the dashboard on the home page, listing fuel locations and adding mobile integration for some of the functions.

'We are also focusing on Twitter, Facebook and an e-newsletter which are all about building a community and creating a buzz around the boating lifestyle,' says Genua.

Also on the calendar for 2013 are the Rosehill Gardens Boat Show mid-March and the Sydney International Boat Show 1 to 5 August.

More at www.bia.org.au

Pantaenius - Worldwide SupportInsun - AC ProgramGAC Pindar Sailing News

Related Articles

Debbie says the 8thP with Insurance is Patience (Pt.III)
We’re back to keep exploring the nature of TC Debbie and how she came to tell us about the eighth P of insurance We’re back to keep exploring the nature of TC Debbie and how she came to tell us about the eighth P of insurance. We’ve looked at what it was like to come into a disaster zone, seen the evidence of those that did the right thing, and how the area is already on the road to recovery. Now we’ll see why patience is the key in the aftermath of her fury.
Posted on 30 Apr
Beneteau GT40 – Two words, one powerful acronym, and a hell of a boat!
So yes, it is all so very apt with Beneteau’s super sleek Gran Turismo 40 So yes, it is all so very apt with Beneteau’s super sleek Gran Turismo 40. Now it is also true that it’s made even more so because it was Italian designers Nuvolari and Lenard that gave the vessel her smart looks to match the words from their language. However, reigning supreme over it all is that the craft stays true to the original premise of what the term actually means.
Posted on 26 Apr
Debbie says the 8thP with Insurance is Patience (Pt.II)
We’re back to keep exploring the nature of TC Debbie and how she came to tell us about the eighth P of insurance We’re back to keep exploring the nature of TC Debbie and how she came to tell us about the eighth P of insurance. We looked at what it was like to come into a disaster zone and now we see the evidence of those that did the right thing, and how the area is already on the road to recovery.
Posted on 25 Apr
Debbie says the 8thP with Insurance is Patience
This all stems from the learnings in the widely read, ‘Debbie says there are 7 Ps and 1 C with insurance’. This all stems from the learnings in the widely read, ‘Debbie says there are 7 Ps and 1 C with insurance’. As time unfolds some more, we learn that indeed there are a lot of reasons you need to apply patience with both your dealings with your insurance company, and also all the many trades that are working feverishly to get all the jobs done.
Posted on 19 Apr
Debbie says there are 7Ps and 1C with Insurance
Debbie says there are 7Ps and 1C with Insurance If you have been on the planet or around boats long enough, you’ll know all about the 7Ps. The one ‘C’ mentioned here refers to consequence, and in the legalese that surrounds insurance, it gets applied distinctly to consequential damage. We’ll come back to all of that in a while, but for now, our mission is to look at the consequences of actions prior to TC Debbie making landfall.
Posted on 5 Apr
Securely moored to the quay, or cast adrift?
With boating, you have to cast the lines off in order to go and get into it. With boating, you have to cast the lines off in order to go and get into it. However, when it comes to your insurer, you kind of expect that they’re going to be as bound to you as the standing rigging is to the mast, the ring frames to the hull, or the engine mounts to the runners, and the propellers to the shafts, skegs and cutlass bearings. Whom would you rather be insured with?
Posted on 15 Mar
Aquila 44 – Lots to love
As a craft, she is quite impressive. Even from the moment you approach her on the quay. As a craft, she is quite impressive. Even from the moment you approach her on the quay. There is something about the Aquila 44, her own je ne sais quoi, if you like. Proportionally she is just right, everything is in the correct place, and with a modern flair, yet one that is not going to date overnight. I think her presence is in her stance, which is kind of funny, given she is a cat.
Posted on 7 Jul 2016
Seabin- Saving the world, one marina at a time
Now and then you hear of an idea that’s so jaw-droppingly simple and yet so effective that it makes you shake your head Every now and then you hear of an idea that’s so jaw-droppingly simple and yet so effective that it makes you shake your head and wonder, ‘why not me’? Such is the case with the Seabin project, an automated marina rubbish bin that was designed to help remove plastic and other unsightly debris from the water.
Posted on 8 Jan 2016
Eco-warriors Sea-Bin crowd sharing critical stage with nine days to go
The automated marina cleaning SeaBin project has raised 86% of their target with 9 days left. The automated marina cleaning SeaBin project has raised $198,020 of $230,000.00 with nine days left on their Indiegogo crowdfunding platform, but they need more help now.
Posted on 29 Dec 2015
Don’t be a Tosser – Not your usual environmental article!!
The word ‘Tosser’ in the Oxford English dictionary means – ‘a person or thing that throws something’. The word ‘Tosser’ in the Oxford English dictionary means – ‘a person or thing that throws something’. There is no need for me to tell you the other meaning that is commonly used around the world. However in this article it will refer to both at the same time as someone who tosses trash into the ocean, truly is a tosser.
Posted on 3 Dec 2015