Advertise in MarineBusinessNews.com online now
by Jeni Bone Editor MarineBusinessNews.com on 26 Jun 2008
The Internet has become the major source of marine business information, just as proven a revolution for all business sectors.
For three years I enjoyed my role as the editor of a national marine business print magazine, as well as contributing to various other international industry and lifestyle publications. But when it came to news, I was frustrated with the delay between the event and breaking the news to the marine trade.
When the opportunity came to take up the role of founding editor with MarineBusinessNews.com , working with the largest marine news group in the southern hemisphere TetraMedia (publishers of Sail-World and Powerboat-world), it was an irresistible opportunity.
After all, this is the way you and I and millions of people, aged 16 to 66 consume their news!
10 weeks into the job, the online marine trade news audience in Australia and the Asia Pacific has surpassed traditional print media for reach and immediacy.
MarineBusinessNew.com is the most widely read marine trade publication in the Asia Pacific. Time is opportunity and money. The marine trade can’t afford to get information 30-60 days later than it appears online.
Each week, we send out 17,600 newsletters to the marine industry and similar additional numbers catch up with the trade news from the site. Large numbers of our readers have been reading Sail-World.com and Powerboat-world for years so they anticipated 24/7 news, like the others supply for the sailing and boating community. Click here to see examples of Marine Business News advertising packages
The most popular local advertising packages for Marine Business News.com are in the range of $3800 to $9500 (+ GST) per year. Larger companies with multiple channels are spending $13,000 to $25,000 with us in Australia alone.
We have start-up companies committing to $2,000 over the coming months and others currently spending more than $30,000 per year and looking to expand that as their international operations grow.
The reasons are myriad: online trade news gets out much faster to a much larger audience. It is not passively disseminated, but actively sought. There are whole lot of value-added extras we offer that help expand your presence with the communities interested in your message, product and business. You will be able to send direct trade newsletters to our permissioned subscribers, you can run online trade competitions and surveys, or distribute detailed technical and brochure material and build your own online trade contacts.
If you’d like to discuss the editorial support we can give you please call me on 0412 230 002 or email me at firstname.lastname@example.org.
Our office will then call and discuss a detailed quotation for a Marine Business News.com package.
Looking forward to hearing from you.
If you want to link to this article then please use this URL: www.powerboat-world.com/45767