Powerboat-World.com
 
 
News Features Cruising Photos Videos Events Newsletters Submit

 

Sail-World.com : Sanctuary Cove Boat Show crucial event in Mulpha marketing

Sanctuary Cove Boat Show crucial event in Mulpha marketing

'The boat show epitomises the best things about the boating lifestyle and Sanctuary Cove.'    Sanctuary Cove International Boat Show    Click Here to view large photo

In the wake of successful results for exhibitors at the 2012 Sanctuary Cove International Boat Show, described by several major stakeholders as 'the best for five years', Mulpha Australia has congratulated all who participated in and contributed to the 24th annual edition, heralding the milestone 25th anniversary as the opportunity to toast past achievements and look to the future.

Winson Chow, Mulpha Chief Operating Officer said 'As we head towards the significant milestone of the 25th Sanctuary Cove International Boat Show, 23 to 26 May 2013, we are looking forward to an even stronger event.

'Already our boat show team is putting the first preparations in place to begin planning. Exhibitors and stakeholders will soon be invited to share their own thoughts on how to celebrate 2013, and what enhancements can be made to the program to deliver even better results in terms of sales and branding.'

For Mulpha Australia, the annual Sanctuary Cove International Boat Show is an exceptionally important marketing tool to showcase the superlative boating lifestyle enjoyed by residents and visitors to the one-of-a-kind community, which has diversified and flourished in the past 24 years.

Sanctuary Cove is Australia’s first master-planned community and a benchmark internationally in marina-side living.

'The boat show epitomises everything about Sanctuary Cove that is unique,' said Mr Chow. 'Visitors to the boat show, whether for business or pleasure, immediately absorb the atmosphere and the genuine appeal of living by the water, with a bustling Village, residential enclaves, each with its own personality, a colourful calendar of events, markets and more.'

Sanctuary Cove International Boat Show - a key event in the marketing strategy of Mulpha Australia. -  Sarah Ruggiero   Click Here to view large photo


Referring to this year’s media coup, the live broadcast by Seven’s Sunrise program in collaboration with Gold Coast Tourism, as well as broad marketing support in key interstate and local markets, Mr Chow pointed out that this, combined with a successful boat show, will drive interest in property.

'Naturally, the global media attention on this year’s event and visitation of around 37,000 will go a long way to conveying in full, vibrant colour the incredible Gold Coast way of life and the myriad options and opportunities available at Sanctuary Cove.'

The 25th Sanctuary Cove International Boat Show will be held 23-26 May 2013.
More at www.sanctuarycoveboatshow.com.au




by Sanctuary Cove International Boat Show

  

Click on the FB Like link to post this story to your FB wall

http://www.powerboat-world.com/index.cfm?nid=98445

3:16 PM Thu 14 Jun 2012 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2012 Sanctuary Cove International Boat Show

Related News Stories:

25 Jun 2012  JetLev to return to Sanctuary Cove Boat Show 2013 with the Jetonator
17 Jun 2012  Sell-out for Boating Syndication at Sanctuary Cove Boat Show
15 Jun 2012  Chaparral says thank you to Queensland after Sanctuary Cove Boat Show
12 Jun 2012  Swapping heels for boat shoes
12 Jun 2012  Sanctuary Cove to celebrate 25 years of evolution
12 Jun 2012  Strong sales for Riviera at Riv Festival and Sanctuary Cove Boat Show
12 Jun 2012  Multimedia reinforcements for Boat Shows
07 Jun 2012  Family Fun key to attendance at Sanctuary Cove International Boat Show
05 Jun 2012  Mini boats a hit with the boat show dreamer market
04 Jun 2012  Gold Coast City Council initiative a bonus for local marine exporters