Powerboat-World.com
 
 
News Home Video Gallery Newsletters Features FishingBoating Photo Gallery Sail-World Australia Australian Cruising
MarineBusiness-World
Sail-World.com : Internet outstripping print as preferred medium
Internet outstripping print as preferred medium

'Its not just iPads, low cost Tablets have dramatically expanded Internet access - they are read on the train, on the bus, in the smallest rooms, while watching TV'    MarineBusiness-World.com

Around the world, as internet connectivity leaps ahead with the popularity of Smart phones and tablet technology, as well as soon to be commonplace web-enabled TV, online advertising is outstripping all print media.

Every year at TetraMedia we consider the likely information technology jumps in the five years ahead.
Every year we under-estimate the speed of change. Every year we become bolder, but we still fall short.

Today the news that the 2012 launched iPhone will have a 4.8' high resolution screens means that the explosion of mobile internet use will continue.

According to the latest report from eMarketer, for the first time ever, online advertising will surpass print in terms of spend, growing 23.3% to US$39.5 billion during 2012. In the US alone, online ad spending will post growth well above 20% this year to reach nearly US$40 billion, as the internet continues to prove its worth to advertisers in a tough economic climate.

Online is where the consumers research, compare and converse about products, from CDs to boats, and it's where advertisers are seeking to pitch their offering.

'Advertisers’ comfort level with integrated marketing is greater than ever, and this is helping more advertisers, and more large brands, put a greater share of dollars online,' said David Hallerman, eMarketer principal analyst.

Double-digit growth is expected through 2014, when US online ad spending will reach US$52.8 billion. In 2016, the eMarketer study anticipates advertisers will spend US$62 billion online.

Fast growth has put online ahead of some traditional media, especially print newspapers and magazines. This year, US online ad spending will exceed the total spent on print magazines and newspapers for the first time, at US$39.5 billion vs US$33.8 billion. And as online shoots up, the print total will continue to drop.

Technology is leading the push for online advertising. The share of adults in the US who own tablet computers nearly doubled from 10% to 19% between mid-December and early January and the same surge in growth also applied to e-book readers, which also jumped from 10% to 19% over the same time period - thanks to Christmas gift giving and the flow on by word-of-mouth recommendation.

The number of Americans owning at least one of these digital reading devices jumped from 18% in December to 29% in January.

From a marine industry perspective, advertisers are migrating in rising numbers, turning their ad budgets upside down. Analysts are adamant that to avoid losing market influence and share of consumer attention, brands and retailers need to invest their ad dollars online.

Steve Allen, media analyst and MD at Fusion Strategy, says that in Australia, online advertising surpassed magazines 'two or three years ago' and is likely to overtake newspapers this year.

Allen asserts that in the marine sector, consumer activity and confidence online depends entirely on how people buy goods. 'They may research at a bricks and mortar retail level, then go online and compare, then buy, as long as they know they have the security of warranty or being able to get help if something goes wrong. There are many people who wouldn't be confident to buy online, but many, younger consumers who know what they're doing and do purchase from the net.'

The key to successful e-tail sites, says Allen, is that they are engineered with the consumer in mind. 'Some are clearly falling short, but the new generation of e-tail sites are putting consumers at ease.'

Allen says it's not all about buying online, as branding advertising 'is coming in to its own' amd advertisers become more adept at tailoring campaigns, including more frequently, video components, to the online space.

Thanks to the popularity of smart phones, tablets, laptops,netbooks and connected TV, the stature of the Internet as the number one media and information source is an absolute reality. Commentators and analysts forecast the net will overtake newspapers this year in Australia for their share of ad revenue, having already outstripped magazines three years ago.

While there is still a sentimentality for traditional media among consumers, advertisers are moving away in droves as circulations fall.

Advertisers who have yet to dip a toe in online advertising are missing out on the consumer wave of technology that accommodates branding, campaign and retail advertising, reaching the tech-savvy, cashed-up consumers who are confident to research and buy online. If you don't have at least 50% of your ad budget online, you are missing out on the key market growth area.

Marine industry groups wanting to reach the online market - are in the right place right now.

Companies wishing to further expose the Sail-World.com, Sail-World Cruising, Powerboat-World.com, FishingBoating-World.com and MarineBusiness-World.com Sail-World.com Volvo Ocean Race and Olympic coverage audience to their promotional and commercial news please contact our media sales representatives who will be happy to quote on a range of very cost effective media packages.

You can ring TetraMedia Headquarters +61249772116

For Asian industry groups call Guy Nowell +852 9680 7063 or email asiaeditor (at) sail-world.com for more details

For Australian companies call Phil Arane 0407 076 585 or email Phil (at) trademediaservices.com.au

For New Zealand companies call Colin Preston +6421 267 4842 or email nzsales (at) sail-world.com

For North American companies call Greg Nicoll 877-620-9373 or email gnicoll (at) kerrwil.com

UK and European companies contact Jeraldine Kennedy +44 20 3286 3390 or email jeraldine.kennedy (at) sail-world.com


by Jeni Bone

  

Click on the FB Like link to post this story to your FB wall

http://www.powerboat-world.com/index.cfm?nid=96567

6:21 PM Thu 26 Apr 2012GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.







Power Boat News

2014 Gold Coast International Marine Expo - Marine Syndication, a division of Marine Auctions, was in full swing at the Gold Coast International Marine Expo that took place at the Gold Coast Marine Precinct in Coomera. ... [more]  

UIM Class 1 Grand Prix of Italy 2014 - Sunday, Terracina (Italy): Luca Fendi and Giovanni Carpitella produced a breath taking performance to take their first win together in C1 at the team’s home Grand Prix, with Aquasport’s Daniel Cramphorn and Nico Huybens producing a totally dominant performance to win in V1. ... [more]  

Watchstanders at Coast Guard Sector Hampton Roads received a report from a concerned friend at 10:30 p.m., Friday stating the two men had departed on a planned 20-minute trip, but had been gone for approximately two hours. The reporting source also stated that the men did not have radios or cell phones aboard. ... [more]  

More than 13,000 visitors flocked to Scotland’s Boat Show 2014 (SBS14) at Kip Marina, Inverclyde last weekend as the boating world showed off everything from a £500 dinghy to an £800,000 Sunseeker luxury powerboat. SBS14 is the largest boat show in Scotland and the third largest in the UK and, with over £15m worth of boats on display, there was something for every budget. ... [more]  

Victory and Bernico-New Star took race 1 honours in a dramatic and incident-filled first race at the Grand Prix of Italy, which was stopped after a first corner spin-out by Tommy One after the start lap, forcing officials to bring out the red flag. ... [more]  

2014 Gold Coast International Marine Expo - The awe-inspiring aerial antics of the Extreme High Diving show at this weekend’s 2014 Gold Coast International Marine Expo have a whole new flavour, with McDonald’s signing up as an event partner. ... [more]  

Alongside the line-up yachts and boats by international and local brands, visitors to this year’s Yacht CN will have a chance to enjoy the exciting Moto Surf China Race, passionate samba dances, bikini model shows, international music band performances, and popular international DJ music on-site. ... [more]  

Boyan Slat is a 20-year-old on a mission - to rid the planet's oceans of floating plastic. He has dedicated his teenage years to finding a way of collecting it. But can the system really work - and is there any point when so much new plastic waste is still flowing into the sea every day? ... [more]  

Discover Boating Week starts tomorrow by Boating Industry Association
Discover Boating Week is a celebration of the recreational boating lifestyle and the joys and fun that come with spending quality time on the water. Whether you're a fisherman, paddler or sailor, there is something for everyone. Over 40 events will be taking place across the state from October 18 - 25 and the best part is, they all absolutely free! ... [more]  

Great start to another massive Gold Coast International Marine Expo by Emma Milne/Gold Coast International Marine Expo
The Gold Coast International Marine Expo – open all weekend – is a marquee event for the marine industry and has delivered on its promise of 'all things aquatic – from super yachts and jet skis to kayaks and fishing equipment … and everything in between'. ... [more]  

The 2014 Fort Lauderdale Boat Show is fast approaching and I want to know if you’re planning to attend. If you are, I'd like to let you know about some of our must-see clients. ... [more]  

Boaters are reminded to keep clear of a section of Sydney Harbour on Sunday 26 October for the safe staging of The Australian Boat Race. ... [more]  

The first ever Safer Boating Week (17-24 October) puts the spotlight firmly on ensuring boaties walk the safety talk when they’re out on the water this summer, Maritime New Zealand (MNZ) says. New research, commissioned by MNZ, shows the majority of New Zealanders have good safety attitudes but these don’t always translate into safe behaviour on the water. ... [more]  

2014 Gold Coast International Marine Expo - With less than 24 hours until the start of the three-day 2014 Gold Coast International Marine Expo, the event site is a hive of activity as exhibitors prepare and polish their displays to help you make this summer one to remember. ... [more]  

Reggie Fountain--a legend, a leader and a brand that still defines one of the most historic chapters of Powerboating history. The compelling story of offshore racer and boat builder Reggie Fountain--the man who revolutionized offshore racing with innovations in boat building that still influence the sport today--is told by American Performance Media in its new film documentary, King of Offshore. ... [more]  

Victory and Chaudron top the standings in the UIM C1 and V1 World and European Championships and head-up a 13-strong line-up for the European title decider at this weekend’s Italian Grand Prix in Terracina. ... [more]  

Boats recovery after Sydney storm by Roads and Maritime Services
Roads and Maritime Services Maritime Director Angus Mitchell said Roads and Maritime Services boating safety officers (BSO) had been busy since sunrise in Port Hacking helping with the recovery of more than 10 boats which broke their moorings overnight during stormy conditions. ... [more]  

MMC have donated 300 new generation lifejackets to Rowing NSW so their coaches and instructors can act as ambassadors by wearing them and role modelling behaviour to further encourage everyone on the water to wear lifejackets. ... [more]  

Most boaters start the new boating season safely by Roads and Maritime Services
The results are in from the first boating campaign of the new season with a reminder for boaters to keep an eye on their speed and ensure they are aware of NSW lifejacket laws. ... [more]  

The Barcelona International Boat Show will once again be the platform chosen by the main national and international companies in the sector to exhibit their products this year. Around 250 exhibitors will present 70 new boat models, from the more than 650 boats on show, 50 innovations in electronic accessories and the latest motors, as well as a wide range of services, products and trends. ... [more]  

Defending World Champions, the Qatar Team, based in Doha, head next week to Lakeland, Florida in the USA hoping to put a 'slam dunk' on the rest of the field of drivers as they prepare for the third round of the 2014 UIM F1 H2O World Championship on the 13-15 of November at their home circuit on Doha Bay in Doha, Qatar. ... [more]  

To celebrate the start of the recreational boating season, Discover Boating Week will run from October 18 to 26. The public are invited to learn more about recreational boating through dozens of activities that have been organised by industry members and associated boating groups. ... [more]  

Lady Musgrave Island, North Queensland, Australia: The turquoise waters of the large lagoon and 1192 hectares (2950 acres) of reef surrounding Lady Musgrave Island on Australia’s Great Barrier Reef was certainly a sight to behold for 40 Riviera owners and their friends as they dropped anchor in the Capricorn Cays National Park for the annual R Marine Crawley Lady Musgrave Experience. ... [more]  

Boaters are reminded to keep clear of a section of Lake Mulwala this weekend for the safe staging of the Yarrawonga Mulwala Multisport Festival. ... [more]  

The 605 Sportsfish gives you such a good fishing experience you might not notice how safe it is! A hinged gate provides sea-height access to the transom. Starboard and port walk rounds provide fast accessibility to all areas of the boat. And a bow windlass option makes it easier than ever to drop anchor. ... [more]  

Multihull Solutions is expecting strong interest in its power and sail range at this weekend’s Gold Coast Marine Expo from 17-19 October. The company will be displaying the new Summerland 40 Long Range (LR) by Fountaine Pajot Motor Yachts as well as the Fountaine Pajot Lipari 41 Evolution at the show, to satisfy both power and sail multihull enthusiasts. ... [more]  

Update: Stunning finds from ancient Greek Shipwreck by Woods Hole Oceanographic Institution
The rescued antiquities include tableware, ship components, and a giant bronze spear that would have belonged to a life-sized warrior statue. The Antikythera wreck was first discovered in 1900 by sponge divers who were blown off course by a storm. ... [more]  

With less than 30 days until the 34th Annual Key West World Championships, Super Boat International (SBI) is preparing to host the most famous race in offshore racing. ... [more]  

Rescue specialists from the State’s south will take to the water off Batemans Bay to search for four 'victims' missing at sea as part of a major capability exercise this Sunday, October 12. The search will be the culmination of a two-day regional Search and Rescue Exercise (SAREX) designed to test agencies’ marine search and rescue practices and coordination. ... [more]  

Boaties are in for a real treat – a multitude of esteemed boat-builders have reserved the 2014 Gold Coast International Marine Expo to unveil their latest new models to the public. The vast range of new and innovative vessels covers the entire spectrum of on-water enjoyment, from luxurious sports yachts and specialist fishing vessels to family recreation boats and inflatable dinghies. ... [more]  

Attention Schools, Clubs and Instructors! Don’t miss out on the Keel and Power Program sessions at the Sail Canada AGM and Conference. These sessions will offer updates and information regarding Sail Canada’s Keel and Powerboat programs, important discussions about the direction of these programs, as well as opportunities to share and learn from others in the industry. ... [more]  

Superior will be attending this year’s METS trade show in Amsterdam, 18 to 20 November, and entering the company’s new Waterscape product in the prestigious DAME Awards. ... [more]  

Roads and Maritime Services seeks proposals to establish a panel of prequalified vessel suppliers that can be accessed by NSW Government Marine Compliance Task Force members – RMS Maritime Division, NSW Police Marine Area Command and Department of Primary Industries (Fisheries). ... [more]  

Ferretti Yachts 550 comes to light
Vicsail - Boat Show Open Day - d'Albora Marina Rushcutters Bay
Benetti launches Veloce 140 in the Fast Displacement series
The future is now at 2014 Gold Coast International Marine Expo
Grand Prix of China - France celebrates treble in Liuzhou
2014 Gold Coast International Marine Expo - Futuristic and fun toys
Super Boat National Championships - Great conditions for sixth edition
Genoa International Boat Show 2014 – everything is relative
GC International Marine Expo: Sirroco RIB + engine up for grabs
BIA responds to Sydney Marine Park proposal
TV awareness campaign calls on boaties to be safe on the water
2014 NSW Discover Boating Week - Set to kick off this year’s summer
Lifejackets do save lives - Wear yours on board this long weekend
Recognition for boating community with Maritime Medal Awards
Sydney Harbour Marine Park would attract Industry compensation claims
Get set for the Sportjet
2014 Auckland on the Water Boatshow hailed a huge success
2014 Gold Coast Int'l Marine Expo: TAFE Marine Training Centre on show
Dredging of Swansea Channel gets underway
Barcelona International Boat Show - Ideal platform to launch products
Have trailer, will travel *Feature   
Auckland On The Water Boat Show: Images from the final day   
British ocean adventuring legend launches round the world record bid   
Auckland On the Water Boat Show: World record mark set on Lancer SUP   
Marine Rescue Forster Tuncurry recognised with Water Safety Week Award   
Marine Rescue NSW wins 2014 NSW Water Safety Awards   
Auckland On Water Boat Show: SUP record attempt Saturday afternoon   
Marine Rescue Point Danger assists disabled yacht to safety   
Powerboat P1 plans to take SuperStock and AquaX racing to Singapore   
Seen on the water at the Auckland On The Water Boat Show   
New Zealand's largest on water boat show gets underway with big crowds   
RBT only applies when vessel is underway   
BIA and MIMRA at RMS Boating Safety Day!   
Predictwind and Iridium offer Sat Phone comms at Mobile Phone pricing   
Gold Coast Marine Expo: Riviera 6000 Sport Yacht’s Queensland premiere   
Barcelona International Boat Show - Premiere for Belize 54 Daybridge   
Bass Strait 40 - Sensational Cheese, Superb Wine and Stunning Boats *Feature   
Mandurah Boat Show marks WA premiere for two new Riviera models   
SA marinas and yacht clubs to open their gates on SA Marina Day   
BRIG Navigator 700 – big boat for your buck *Feature   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png   http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW PBW
LocalAds   DE  ES  FR  IT