Powerboat-World.com
 
 
News Home Video Gallery Newsletters Features FishingBoating Photo Gallery Sail-World Australia Australian Cruising
MarineBusiness-World
Sail-World.com : Please Note - Its Google Analytics not Google Statistics
Please Note - Its Google Analytics not Google Statistics


A highly regarded IT specialist Ben Kemp explains that many businesses are misunderstanding what Google Analytics does. - Its is NOT a website traffic statistics package. If you want webstats you must use server log data stats.

Here is an extract from the Ben Kemp's website The SEO Guy:

-

Google Analytics is NOT designed to record website traffic statistics accurately. Google Analytics is far from accurate, especially when compared directly against server log files. G A is intended to track and analyse what people do when on the site. That’s why its called 'Google Analytics' and not 'Google Statistics'…

Variations between Google Analytics and web server log files can vary from 10% to as much as 75%… That variation depends on the site architecture, any conflicting JavaScript code etc.

GA results are indicative rather than absolute, and are best used to identify trends, assess poor performing pages, monitor effectiveness of Adwords advertising campaigns and track visitor behaviour on the site.

GA should not be suggested or recommended as an accurate way to measure web site traffic – that’s NOT what its designed for.

A client asked me this question recently 'Why are you adverse to Google Analytics? Surely if one uses that consistently it is a constant so even if it is not 100% accurate the information it provides is relative.'

My answer was 'Trying to use Google Analytics to assess web site traffic is like using a screwdriver to undo a nut… And yes, you can keep doing it over and over again. However, the result is always going to be suboptimal!'

Google Analytics and Vistor Activities:

GA is designed to monitor what people do when they are on your website; the pages they landed on, where they go internally, and where they exit from. It’s a behavioural tool… Its good at measuring conversion ratios – what percentage of people follow the traffic flow 'funnel' you’ve visualised and end up doing whatever it is you’d like them to do. Regardless of whether thats making a purchase, filling in a contact form or joining a mailing list, you’d like to know if things are getting worse or better…

You can edit a page and monitor the impact on conversions… you can alter your Unique Selling Proposition, or Call to Action, and measure the impact…

However, because GA is running as a tack-on to the bottom of your pages, using JavaScript and passing information to your Google account, its prone to both interference and error… other JavaScript elements, software and coding may interfere with Google Analytics performance…

Google Analytics Limitations (Source: Wikipedia):

Many ad filtering programs and extensions (such as Firefox’s Adblock and NoScript) can block the GATC. This prevents some traffic and users from being tracked, and leads to holes in the collected data. Also, privacy networks like Tor will mask the user’s actual location and present inaccurate geographical data. Some users do not have Javascript-enabled/capable browsers or turn this feature off. However, these limitations are considered small – affecting only a small percentage of visits.

The largest potential impact on data accuracy comes from users deleting or blocking Google Analytics cookies. Without cookies being set, GA cannot collect data. Any individual web user can block or delete cookies resulting in the data loss of those visits for GA users. Website owners can encourage users not to disable cookies, for example by making visitors more comfortable using the site through posting a privacy policy.

Because GA uses a page tagging technique to collect visitor information via a combination of JavaScript and cookies, it has limitations with websites browsed from mobile phones. This is due to the fact that only the latest phones are currently able to run JavaScript or set cookies (Smart phones and PDAs).

These limitations affect all on-site web analytics tools that collect on-site visitor data using page tags. That is, the small piece of code (usually JavaScript) that acts as a beacon to collect visitor data.

Another limitation of GA for large websites is the use of sampling in the generation of many of its reports.

To reduce the load on their servers and to provide users with a relatively quick response for their query, GA limits reports to 200,000 randomly sampled visits at the profile level for its calculations. While margins of error are indicated for the visits metric, margins of error are not provided for any other metrics in the GA reports. For small segments of data, the margin of error can be very large.

Other Ways That Dilute Accuracy of Google Analytics results.

Many people also set their browser to clear cookies on exit
Other JavaScript applications may interfere with Google analytics results
Code may not be correctly implemented

Website Traffic Analysis

If you want to know the answers to the 'how many' type of questions then you should look in the server log files using AwStats (used by TetraMedia ed.) or Webalizer. These are installed on and accessible from, most hosting account…

Real traffic volumes are measured extremely accurately by the web server, and recorded in log files. To really see what’s happening, you need to look at the hosting account’s traffic analyser software. Usually either Webaliser, or AwStats (or both). Of the two, AwStats is best because it excludes visits from all known search engine spiders and indexing agents, giving a much more accurate picture. Webaliser figures are often 30% – 50% higher because of that distortion.

The server log files allow publishers, such as TetraMedia to provide exact monthly banner impressions from websites and newsletters, because its important to understand that often only 30-50% of the subscriber to a newsletter will open a particular edition. So you need to ask publishers exactly how their banner impressions are compiled.

Website Statistics Summary:

You want to know more than either Google Analytics or server log files can tell you on their own:

You can implement Google Analytics on your website, to track where people go. That requires the insertion of a small block of JavaScript code in the footer. Visitor information is then channelled from your website to your Google account.

BUT Do not fall in the trap of thinking Google Analytics are Google Statistics.

You need to use actual webserver log files with the website traffic statistics, to assess total visitors, where they came from, how long they stay etc.

To really understand whats happening, you need to use BOTH mechanisms… and you need to understand the strengths and weaknesses of each.

When looking at webstats provided by publishers, you need to see ad banner impression data, produced directly from the logs.

It is very important.


by The SEO Guy & TetraMedia

  

Click on the FB Like link to post this story to your FB wall

http://www.powerboat-world.com/index.cfm?nid=94320

2:12 PM Fri 3 Aug 2012GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.







Power Boat News

There is still time to purchase a copy of the new RYA Advanced Powerboat Handbook by Paul Glatzel and be in with a chance of winning an RYA Advanced Powerboat course courtesy of the Paul’s RYA Training Centre, Powerboat Training UK. ... [more]  

Imagine finishing the Coastal Classic and relaxing in your own waterfront home at Opua with your boat tugging gently on a deep-water mooring off the lawn. Built to an architect design in 2000, this north-facing waterfront Opua property is a short walk to the marina and boatyard. It is going to auction on November 22. View this Labour Weekend after the Coastal Classic. ... [more]  

PredictWind have made significant improvements to the swell forecasting models and added new locations. Integrating the new 50km global wind forecast with ocean current data has created the most advanced swell modelling available online. By combining PredictWind forecast data with ocean current data, the effect of the wind on swells can be accounted for ... [more]  

The event has historically been conducted at the Brisbane Showgrounds, however as a result of the significant construction and redevelopment of that venue, it has presented many operational difficulties in continuing todeliver a high quality event expected by exhibitors andvisitors to an industry boating showcase. ... [more]  

MMC has presented PaddleNSW with 50 new generation lifejackets so its coaches and instructors can help role model behaviour to further encourage everyone on the water to wear lifejackets. 'The lifejackets will be used to kit out PaddleNSW’s network of training staff and volunteers in key locations across NSW,' said MMC General Manager Howard Glenn. ... [more]  

The Australian marine industry is singing the praises of the fourth annual Gold Coast International Marine Expo, reporting strong sales and even greater prospects in the lead-up to summer. 'Based on exhibitor feedback, the total sales at the Expo alone would certainly be in the order of tens of millions of dollars,' she said. ... [more]  

2014 Gold Coast International Marine Expo - Marine Syndication, a division of Marine Auctions, was in full swing at the Gold Coast International Marine Expo that took place at the Gold Coast Marine Precinct in Coomera. ... [more]  

UIM Class 1 Grand Prix of Italy 2014 - Sunday, Terracina (Italy): Luca Fendi and Giovanni Carpitella produced a breath taking performance to take their first win together in C1 at the team’s home Grand Prix, with Aquasport’s Daniel Cramphorn and Nico Huybens producing a totally dominant performance to win in V1. ... [more]  

Watchstanders at Coast Guard Sector Hampton Roads received a report from a concerned friend at 10:30 p.m., Friday stating the two men had departed on a planned 20-minute trip, but had been gone for approximately two hours. The reporting source also stated that the men did not have radios or cell phones aboard. ... [more]  

More than 13,000 visitors flocked to Scotland’s Boat Show 2014 (SBS14) at Kip Marina, Inverclyde last weekend as the boating world showed off everything from a £500 dinghy to an £800,000 Sunseeker luxury powerboat. SBS14 is the largest boat show in Scotland and the third largest in the UK and, with over £15m worth of boats on display, there was something for every budget. ... [more]  

Victory and Bernico-New Star took race 1 honours in a dramatic and incident-filled first race at the Grand Prix of Italy, which was stopped after a first corner spin-out by Tommy One after the start lap, forcing officials to bring out the red flag. ... [more]  

2014 Gold Coast International Marine Expo - The awe-inspiring aerial antics of the Extreme High Diving show at this weekend’s 2014 Gold Coast International Marine Expo have a whole new flavour, with McDonald’s signing up as an event partner. ... [more]  

Alongside the line-up yachts and boats by international and local brands, visitors to this year’s Yacht CN will have a chance to enjoy the exciting Moto Surf China Race, passionate samba dances, bikini model shows, international music band performances, and popular international DJ music on-site. ... [more]  

Boyan Slat is a 20-year-old on a mission - to rid the planet's oceans of floating plastic. He has dedicated his teenage years to finding a way of collecting it. But can the system really work - and is there any point when so much new plastic waste is still flowing into the sea every day? ... [more]  

Discover Boating Week starts tomorrow by Boating Industry Association
Discover Boating Week is a celebration of the recreational boating lifestyle and the joys and fun that come with spending quality time on the water. Whether you're a fisherman, paddler or sailor, there is something for everyone. Over 40 events will be taking place across the state from October 18 - 25 and the best part is, they all absolutely free! ... [more]  

Great start to another massive Gold Coast International Marine Expo by Emma Milne/Gold Coast International Marine Expo
The Gold Coast International Marine Expo – open all weekend – is a marquee event for the marine industry and has delivered on its promise of 'all things aquatic – from super yachts and jet skis to kayaks and fishing equipment … and everything in between'. ... [more]  

The 2014 Fort Lauderdale Boat Show is fast approaching and I want to know if you’re planning to attend. If you are, I'd like to let you know about some of our must-see clients. ... [more]  

Boaters are reminded to keep clear of a section of Sydney Harbour on Sunday 26 October for the safe staging of The Australian Boat Race. ... [more]  

The first ever Safer Boating Week (17-24 October) puts the spotlight firmly on ensuring boaties walk the safety talk when they’re out on the water this summer, Maritime New Zealand (MNZ) says. New research, commissioned by MNZ, shows the majority of New Zealanders have good safety attitudes but these don’t always translate into safe behaviour on the water. ... [more]  

2014 Gold Coast International Marine Expo - With less than 24 hours until the start of the three-day 2014 Gold Coast International Marine Expo, the event site is a hive of activity as exhibitors prepare and polish their displays to help you make this summer one to remember. ... [more]  

Reggie Fountain--a legend, a leader and a brand that still defines one of the most historic chapters of Powerboating history. The compelling story of offshore racer and boat builder Reggie Fountain--the man who revolutionized offshore racing with innovations in boat building that still influence the sport today--is told by American Performance Media in its new film documentary, King of Offshore. ... [more]  

Victory and Chaudron top the standings in the UIM C1 and V1 World and European Championships and head-up a 13-strong line-up for the European title decider at this weekend’s Italian Grand Prix in Terracina. ... [more]  

Boats recovery after Sydney storm by Roads and Maritime Services
Roads and Maritime Services Maritime Director Angus Mitchell said Roads and Maritime Services boating safety officers (BSO) had been busy since sunrise in Port Hacking helping with the recovery of more than 10 boats which broke their moorings overnight during stormy conditions. ... [more]  

MMC have donated 300 new generation lifejackets to Rowing NSW so their coaches and instructors can act as ambassadors by wearing them and role modelling behaviour to further encourage everyone on the water to wear lifejackets. ... [more]  

Most boaters start the new boating season safely by Roads and Maritime Services
The results are in from the first boating campaign of the new season with a reminder for boaters to keep an eye on their speed and ensure they are aware of NSW lifejacket laws. ... [more]  

The Barcelona International Boat Show will once again be the platform chosen by the main national and international companies in the sector to exhibit their products this year. Around 250 exhibitors will present 70 new boat models, from the more than 650 boats on show, 50 innovations in electronic accessories and the latest motors, as well as a wide range of services, products and trends. ... [more]  

Defending World Champions, the Qatar Team, based in Doha, head next week to Lakeland, Florida in the USA hoping to put a 'slam dunk' on the rest of the field of drivers as they prepare for the third round of the 2014 UIM F1 H2O World Championship on the 13-15 of November at their home circuit on Doha Bay in Doha, Qatar. ... [more]  

To celebrate the start of the recreational boating season, Discover Boating Week will run from October 18 to 26. The public are invited to learn more about recreational boating through dozens of activities that have been organised by industry members and associated boating groups. ... [more]  

Lady Musgrave Island, North Queensland, Australia: The turquoise waters of the large lagoon and 1192 hectares (2950 acres) of reef surrounding Lady Musgrave Island on Australia’s Great Barrier Reef was certainly a sight to behold for 40 Riviera owners and their friends as they dropped anchor in the Capricorn Cays National Park for the annual R Marine Crawley Lady Musgrave Experience. ... [more]  

Boaters are reminded to keep clear of a section of Lake Mulwala this weekend for the safe staging of the Yarrawonga Mulwala Multisport Festival. ... [more]  

The 605 Sportsfish gives you such a good fishing experience you might not notice how safe it is! A hinged gate provides sea-height access to the transom. Starboard and port walk rounds provide fast accessibility to all areas of the boat. And a bow windlass option makes it easier than ever to drop anchor. ... [more]  

Multihull Solutions is expecting strong interest in its power and sail range at this weekend’s Gold Coast Marine Expo from 17-19 October. The company will be displaying the new Summerland 40 Long Range (LR) by Fountaine Pajot Motor Yachts as well as the Fountaine Pajot Lipari 41 Evolution at the show, to satisfy both power and sail multihull enthusiasts. ... [more]  

Update: Stunning finds from ancient Greek Shipwreck by Woods Hole Oceanographic Institution
The rescued antiquities include tableware, ship components, and a giant bronze spear that would have belonged to a life-sized warrior statue. The Antikythera wreck was first discovered in 1900 by sponge divers who were blown off course by a storm. ... [more]  

Teams preparing for Key West 2015 season
Search for victims in challenging marine rescue test
Gold Coast International Marine Expo - Boats to behold … and much more
Sail Canada - Keel and Power Programs at AGM
Superior set for METS and enters Waterscape in DAME Awards *Feature
Roads and Maritime Services seeks proposals for vessel suppliers
Ferretti Yachts 550 comes to light
Vicsail - Boat Show Open Day - d'Albora Marina Rushcutters Bay
Benetti launches Veloce 140 in the Fast Displacement series
The future is now at 2014 Gold Coast International Marine Expo
Grand Prix of China - France celebrates treble in Liuzhou
2014 Gold Coast International Marine Expo - Futuristic and fun toys
Super Boat National Championships - Great conditions for sixth edition
Genoa International Boat Show 2014 – everything is relative
GC International Marine Expo: Sirroco RIB + engine up for grabs
BIA responds to Sydney Marine Park proposal
TV awareness campaign calls on boaties to be safe on the water
2014 NSW Discover Boating Week - Set to kick off this year’s summer
Lifejackets do save lives - Wear yours on board this long weekend
Recognition for boating community with Maritime Medal Awards
Sydney Harbour Marine Park would attract Industry compensation claims   
Get set for the Sportjet   
2014 Auckland on the Water Boatshow hailed a huge success   
2014 Gold Coast Int'l Marine Expo: TAFE Marine Training Centre on show   
Dredging of Swansea Channel gets underway   
Barcelona International Boat Show - Ideal platform to launch products   
Have trailer, will travel *Feature   
Auckland On The Water Boat Show: Images from the final day   
British ocean adventuring legend launches round the world record bid   
Auckland On the Water Boat Show: World record mark set on Lancer SUP   
Marine Rescue Forster Tuncurry recognised with Water Safety Week Award   
Marine Rescue NSW wins 2014 NSW Water Safety Awards   
Auckland On Water Boat Show: SUP record attempt Saturday afternoon   
Marine Rescue Point Danger assists disabled yacht to safety   
Powerboat P1 plans to take SuperStock and AquaX racing to Singapore   
Seen on the water at the Auckland On The Water Boat Show   
New Zealand's largest on water boat show gets underway with big crowds   
RBT only applies when vessel is underway   
BIA and MIMRA at RMS Boating Safety Day!   
Predictwind and Iridium offer Sat Phone comms at Mobile Phone pricing   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png   http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW PBW
LocalAds   DE  ES  FR  IT