MarineBusiness-World.com, Powerboat-World's sister publication, has won BEST ONLINE PUBLICATION at the 2011 Gold Coast Media Awards, announced last night at Bond University on Queensland’s Gold Coast, against a field of mainstream media with high profile consumer sites.
by Brendan Maxwell
Accepting the prize from Professor Marcus Breen, Head of School of Communications and Media at Bond University on behalf of publisher, TetraMedia, MarineBusiness-World editor, Jeni Bone thanked the category sponsor, Bond University and judges, industry proponents selected from Melbourne, Sydney and Brisbane.
The category finalists included Channel Nine and the Gold Coast Bulletin, large, mainstream media players with budgets and resources to match.
Comments from judges focused on the reach and relevance of MarineBusiness-World.com – part of a dedicated marine media that is relied on by two million individual readers each year, and growing.
TetraMedia’s stable of online news sites Sail-World.com, Powerboat-World.com, FishingBoating-World.com and MarineBusiness-World.com is the largest marine news and information group in the world, with 17 marine sites worldwide.
As the pioneers in online media since 1997, TetraMedia has grown its presence globally.
MarineBusiness-World.com has a substantially larger readership than either IBI (European) or Soundings (USA) online.
In September 2011, these sites had 225,000 unique visitors. More than two million individual boaters will visit Sail-World.com, and Powerboat-World, FishingBoating-World and MarineBusiness-World sites in 2011. By year end the TetraMedia Marine Group will have 25 websites across the marine scene world-wide.
Within the Asia-Pacific, the TetraMedia Group receives over 95% of the marine news traffic.
Beyond its consumer audience, the TetraMedia event, news coverage and features go to over 900 different media groups including more than 220 international boating websites.
Editor Jeni Bone is based on the Gold Coast, creating and compiling content that is wide-ranging and covers the personalities, sponsorships, business strategies, new products, world boat shows and consumer trends that influence every level of the recreational and commercial marine industries.
Subscriptions to the sites are free. Operating revenue comes from online advertisers, with the sites having the ability to accommodate up to 400 advertisers worldwide.
Publisher Rob Kothe said today: ‘This award is welcome recognition for MarineBusiness-World.com and our hard working and insightful editor, Jeni Bone and the team behind her.
‘MarineBusiness-World works hard to ensure that news from the Asia-Pacific marine industry reaches industry targets and our range of consumer sites excite interest world-wide.
‘We understand marine business intimately, we have a large presence at major marine sporting events and boat shows around the world.
'At the 2012 Olympic Games we will have the largest sailing contingent, with six editors and we will produce 3.6 million Olympic newsletters; covering the Volvo Ocean Race 2011-12, we will produce four million newsletters; the Rolex Sydney to Hobart 2011, two million newsletters. Across 2012-2013, we will produce some five million America’s Cup newsletters with a large team of journalists and photographers at this very important event.
'Events with whom we had official media status in 2011 included the largest North American marine sports event, the Chicago Yacht Club’s Race to Mackinac, as well as the King’s Cup Regatta, the Monsoon Cup and a host of others global and Australian events.'
Click on the FB Like link to post this story to your FB wall
7:11 AM Mon 31 Oct 2011 GMT
Click here for printer friendly version
Click here to send us feedback or comments about this story.