> Powerboat-World.com
 
 
News Home Video Gallery Newsletters FishingBoating Features Photo Gallery Sail-World Australia Australian Cruising
MarineBusiness-World

 

Sail-World.com : Online boat auctions the way forward

Online boat auctions the way forward

'Just some of the impeccable and unique vessels on sale online via Marine Auctions.'    Marine Auctions and Valuations    Click Here to view large photo

Marine Auctions has added an online auction component to its sales arsenal, launching the innovation from 14 November as an additional medium for clients selling their boats and those interested in buying from afar.

Adrian Seiffert, principal at Marine Auctions says the new facet of the company is the culmination of the team’s accumulated skills, contacts and expertise over nearly three decades of auctioning.

'I have spent most of my working life in auctions. We have moved to online auctions because some boats are geographically impossible for people to attend. Our market is located around the country, and the world. Every month at our auctions, we have six to 10 telephone bidders from all over Australia, and internationally, who had not inspected the boats. Online is taking it that next step and adding a new medium to complement our existing business.'

Seiffert is a pioneer in online auctions, having been one of the first ever to be involved in online auctions of machinery about 10 years ago. 'In those days, not everybody was connected with email and internet. Today, people are more tech-savvy and everybody is comfortable with buying online, in most cases sight unseen.'

The first of Marine Auctions online forays will run for 10 days, from 14 November. 'The boats are already listed on our site with all details. They are two boats in The Whitsundays, a charter boat called Coral Trekker – a square-rigged, topsail ketch in survey, and Apollo III, a fast cruiser race in survey, designed by Ben Lexcen for Alan Bond.'

Contrary to the belief that auctions shift goods at the cheapest price, Seiffert explains that it’s the seasoned auctioneer’s job 'to get the best price for clients'.

'Hence our emphasis on marketing and bringing prospective buyers in. We spend a lot of money on marketing, getting our name and the vessels out there. That’s why we get 10,000 hits a day on our website!'

Auctions, particularly those that pull a crowd, convey the 'true market value of something', says Seiffert.

'We are in a position to gauge market response. We get good money for boats and in some cases more than a traditional brokerage. Our price reflects the true market value. We are selling between 20 and 30 boats per month, so it’s working. And buyers and sellers are satisfied.'


Two weeks ago, Marine Auctions attracted 300 people to their auction at Runaway Bay on the Gold Coast. 'The 29th of October is the next one and we anticipate the same number,' says Seiffert.

All this comes at a highly competitive period of immense flux in recreational boating, as grey imports flood the market and buyers look far and wide for 'the best bargains' while their dollar is still high.

'In Brisbane, three ships unloaded boats in a period of two weeks. They must have had 200 boats onboard. There are more boats in the market than ever before, that’s why we are so busy.'

The next Marine Auction event at Brisbane’s Rivergate will be held 26 November. 'We have the maxi Wild Thing, ex-Skandia, and a Hanse 400 that’s just two or three years old. There are plenty of boats available, as well as six marina berths from Rivergate, Dockside, Manly Harbour, Horizon Shores and Scarborough.'

Seiffert says online auctions are just the start of many exciting projects ahead. 'There are a lot of great concepts in the pipeline which will really impact on the industry and create an enormous amount of interest. We will be revealing these in about six to eight weeks.'

Visit www.marineauctions.com.au




by Jeni Bone

  

Click on the FB Like link to post this story to your FB wall

http://www.powerboat-world.com/index.cfm?nid=89769

12:25 PM Tue 25 Oct 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on


Related News Stories:

25 Oct 2011  Marine Auctions - Online boat auctions the way forward
25 May 2011  Ten million dollars? Not quite, but getting very close
11 May 2011  Super auction for superyacht
05 Dec 2010  Marine Auctions - last one for 2010
17 Sep 2010  Strong clearance rate for Marine Auctions
11 Sep 2010  It's on again, boats galore at Gold Coast auction
22 Jul 2010  Boat auctions – a mirror to the industry's ‘health'?
03 Jun 2010  Marine Auctions set to tempt buyers
14 May 2010  Marine Auctions - 22nd May Auction of boats
08 Apr 2010  Marine Auctions comes to the Queensland Gold Coast
MORE STORIES ...

Power Boat News





UK superyacht industry on the rise by British Marine Federation,












Predictwind helps you pick the best time to depart by Richard Gladwell Sail-World.com/nz,
































Understanding the Ocean's role in Greenland Glacier melt by Woods Hole Oceanographic Institution (WHOI),


Dangerous conditions for boating on entire NSW Coast by Transport Roads and Maritme Services,


Revealing report on Search for American yacht Nina released *Feature by Rob Kothe and the Sail-World team,












AYSS PacificNet/Tahiti voted a success! by Asia Pacific Superyachts,


Taiwan's first marina a Superior effort *Feature
Ferretti Group’s ‘Service University’ for the first time in Asia_Pac
Solar 1 Monte Carlo Cup 2014 - Day 1 + Video
Portland’s new state-of-the-art boat ramp officially opened
2014 Sarasota Grand Prix - 77 Lucas Oil SilverHook got second place
Superboats turn up the heat in the Tropics
Dangerous conditions forecast for NSW boaters
APSNZ appoints Duthie Lidgard as new MD
Whale freed from rope at Byron Bay
Tidal current installations will increase boating hazards
Dangerous conditions for NSW coastal boaters from Thursday
World premieres and national debuts for Sydney International Boat Show
Marine Auctions experiencing rising tide of interest *Feature
Tags reveal Chilean devil rays are among ocean's deepest divers
Auckland On Water Boat Show to hold world record attempt
Zodiac at Sydney International Boat Show 2014 – Australian
Gold Coast International Marine Expo - Exhibitor space filling fast
Ceramic coated exhaust manifolds reduce engine bay temps on superboat
Reminder of safe distance requirements for whales
Changes to Australian bass closed season
Fusion achieves industry-wide acceptance of FUSION-Link   
BSE Brisbane Slipways open for business as normal   
Honda’s everywhere at Sydney International Boat Show!   
Fifth round of XCAT World Powerboat Series moves to China   
Sly 43 - Making her Australian premier   
Maritimo full of confidence following recent wins   
Australia event cements its position as hosting 'the' marina party   
Up close and personal with whales on the Gold Coast   
SA Marina Day encourages South Australians to enjoy their marinas   
Southport Yacht Club raffle: Dusit Thani, BRIG Falcon, Marriott stay   
Enjoy the whale spectacle, just keep your distance   
The Dinghy Nav Light Solution- a brilliantly dumb idea   
Extension granted for salvage of a paddle steamer on the Murray River   
Sydney International Boat Show set to embrace new location   
Thermal imaging helping bulk carriers avoid collisions in port and in   
Third CYCA Solas Trusts grant to Australian Volunteer Coast Guard   
CruiseCraft adds Explorer 595 Hard Top   
Severe weather warnings prompt reminder to boat owners   
Be won over by the new Azimut 50   
Predictwind unlocks more features on free accounts   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News





Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png   http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW PBW
LocalAds   DE  ES  FR  IT