Powerboat-World.com
 
 
News Home Video Gallery Newsletters FishingBoating Features Photo Gallery Sail-World Australia Australian Cruising
Sail-World Australia Australian Cruising MarineBusiness-World

 

Sail-World.com : Gulf Craft appoints new PR management

Gulf Craft appoints new PR management

'Gulf Craft Majesty 121'    Gulf Craft    Click Here to view large photo

Gulf Craft Inc. announced the adoption of a new corporate communications mandate, designed to better reflect its stature as a major global manufacturer of fiberglass boats and customized yachts ahead of the company's 30th anniversary in 2012.

The company has appointed TRACCS, one of the largest public relations networks in the Middle East & North Africa, to lead the enhanced communications push which is expected to raise Gulf Craft's share of voice in the trade and consumer press, at industry events and among a targeted client base.


Commenting on the agency appointment, Erwin Bamps, Chief Operating Officer of Gulf Craft said: 'The company has grown tremendously in the past few years which has necessitated the rethinking of our communications strategy to better meet the demands of our partners and clients. Gulf Craft is keen to invest in our marketing and public relations efforts to more closely mirror our reputation as a major global boat and yacht manufacturing brand. A refreshed communications plan reflects our commitment to our existing client base to solidify our presence in the industry.'

As the largest manufacturer of fiberglass boats and yachts in the Middle East and Asia, Gulf Craft will work closely with TRACCS on activities covering key markets in the GCC such as Saudi Arabia and Oman as well as the Levantine market in countries such as Lebanon. TRACCS currently has strong local operations in 14 markets with offices in Jeddah, Riyadh, Dubai, Kuwait, Muscat, Manama, Beirut, Amman, Damascus, Cairo and Khartoum, and affiliate offices in Tunis, Algiers, Casablanca and Tripoli.

'We were keen to partner with a company that combines a strong reputation and regional heritage with a sophisticated outlook. As a company we believe in knowing the markets we do business in and we recognise a similarity in operational style,' added Bamps.

Key activities on the agenda involve developing a more vocal presence at industry events, trade and consumer shows - in the company's home region and internationally; participation in luxury fairs; brand partnerships and promotional tie-ups with luxury lifestyle brands targeting a similar customer profile; and exploring speaking opportunities to share market insights and information on various issues affecting the local, regional and global boating and yachting industry.




by Gulf Craft

  

Click on the FB Like link to post this story to your FB wall

http://www.powerboat-world.com/index.cfm?nid=85305

11:49 PM Wed 29 Jun 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.


Power Boat News



























Fort Lauderdale International Boat Show - 13 things to See and do by Fort Lauderdale International Boat Show,






























Yamaha inspires students to succeed by Yamaha Motor Australia,








Swan celebrates sales success *Feature by Jeni Bone,


4x4 Outdoors Show and Fishing and Boating Expo on the horizon
Polar research: Six priorities for Antarctic science
Stealth i14 out of China
Bivalves' ability to clean chemicals from waterways
Brisbane Boat Show 2014 - New boat engines set to rev up interest
Two rescued in tow from 13km offshore
Enhancing boating safety in the Mallacoota region
National 4x4 Outdoors Show and Fishing and Boating Expo - 4WD heaven
Yanmar selected for big torque at low revs
Sydney Boat Show display winners recognised *Feature
China Yachting Conference lines up the speakers
2014 National 4x4 Outdoors Show: Popularity of caravanning and camping
2015 Sydney Inte'l Boat Show - Boating Industry commences planning
Last chance to join 2014 Multihull Solutions Whitsunday Rendezvous
Dangerous conditions for boaters from this evening
Pacific Boating membership offers hassle-free boating *Feature
Marine15 expands trade, networking and B2B opportunities *Feature
2014 Auckland on the Water Boatshow - Huge prize packs up for grabs
4X4 Outdoors Show and Fishing and Boating Expo wows water lovers
John Wilson has sights set on second P1 SuperStock title
Torquay Grand Prix - Pertemps tops table on penultimate day   
Plain sailing for yachts with river cargo ship ban in Shanghai   
Dangerous conditions for boaters from this afternoon   
Sydney Int'l Boat Show - Stellar results for Multihull Solutions   
NSW Environment Minister awards 'Fish Friendly' Marina Accreditations   
Refurbished Protector project 'better than buying new'   
Gold Coast International Marine Expo - High-Diver Steve Black is back   
4x4 Outdoors Show, Fishing and Boating Expo - Campfire cooking corner   
See the heat with FLIR ONE *Feature   
John Temple to retire, Will Sangster appointed General Manager   
Multihull Central launches Aquila range at SIBS *Feature   
If all else fails read the instructions!!   
If all else fails read the instructions!!   
Sun shines on recreational boating at Sydney International Boat Show   
Phuket Yacht Show: new kid on the block taking on PIMEX? *Feature   
2014 Offshore Superboat Championships - The boats are back!   
Sydney International Boat Show - Days 3 & 4 *Feature   
Kirby Marine launch 13metre Naiad Tender   
Shellfish reefs in Port Phillip Bay to be rejuvenated   
2014 Brisbane Boat Show - What's your trailer boat worth?   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png   http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL VIR PBW
LocalAds   DE  ES  FR  IT