Powerboat-World.com
 
 
News Home Video Gallery Newsletters Features FishingBoating Photo Gallery Sail-World Australia Australian Cruising
MarineBusiness-World

 

Sail-World.com : Fairline targets Asia for boating boom

Fairline targets Asia for boating boom

'President Fairline Asia Byroan Jones'    Jeni Bone    Click Here to view large photo
As far as Bryan Jones, President Fairline Boats Asia, is concerned, he’s in the right place at the right time, representing the right brand to ride the wave of affluence rising in China and a surge in boating the region.

On his recent visit to Australia for the Sanctuary Cove International Boat Show, Jones said the marque’s home market of Europe is 'steady, cyclical', while North America is 'very tough'.

'They are very reactive to hikes in fuel prices, elections, winter, negative news in the press. But Brazil is strong and the Asian market, especially China, is thriving.'

As Jones explains, 'it’s a huge market, and we will see it boom in our lifetime, but it will take time. Like India. We have just had our first retail sale there and as infrastructure develops and the industry gets behind yachting, it will happen.'

But China is the real crucible of potential growth and where a lot of Fairline’s Asian emphasis will be.
'There are 970,000 millionaires, 40,000 ten-millionaires and 1,400 billionaires. Those figures are incredible. There are many, many opportunities in China, for example in marinas. They are building marinas by the dozen, and they are 70% empty, but there are opportunities for service operations, facilities, management, Captains and of course, to grow the boating mentality.'

For Fairline, catering to the China market has begun to involve grand-scale evolution in manufacturing to accommodate the levels of customisation this new breed of yacht owner demands.

With such a new, powerful market, brands have to be nimble to adapt to cultural quirks and particular preferences.
'We recently sold a Squadron 78 which the new owner wanted as a ‘floating palace’, to conduct business and entertain her contacts and VIPs. She wanted a boardroom above decks, no galley, which was moved in to one of the smaller bedrooms downstairs, and the master suite was converted in to a bar, mah-jong and karaoke room!'

Australia on the other hand, is considered a mature market.

'We have been in the market there for decades, very capably led by Mark Chapman at CRS Yachts. We are reinforcing the importance of this market by having a strong presence at Sanctuary Cove and then in Sydney in July with four boats.'

85% of the Fairline boats are exported. Australia, he continues, 'is a vital market'. 'We sell around 20 boats in to Australia each year, which is a lot.'

Fairline, imported from the UK, is enjoying the strong Aussie dollar and has reported a 600% increase in sales over the past two years in the Asia-Pacific region.

The brand is a regular exhibitor at the key international shows, including Miami, Fort Lauderdale, Korea, Sydney, Cannes and PSP Southampton, and then at selected boat shows in local markets via its dealer network - 63 throughout the world.

Manufactured in Oundle, the range of boats includes Squadron and Targa lines, and are all positioned to attract 'the confident connoisseur', says Jones.

'They are traditional and embody all the classic styling and superb finish of a British prestige motor yacht, but at the same time, particularly in the Targa 58, there have been real step-changes to embody modern and contemporary characteristics.'

Every boat has an individual quality certification procedure, which Jones says is 'a rigorous process that can involve over 2,000 separate checks'.

'Our production people from designers to specialist craftspeople, actually go out and live on the boats for a couple of nights, like a customer would. They test the boats in all kinds of conditions, including the North Sea in September, which is very rough and comparable to any offshore conditions in the world.'

The Fairline Targa 58 Gran Turismo won 'Motor Boat of the Year' Award for 2011 in the 'Sportsccruiser Above 45ft' category - the third year in a row that it has won a Motor Boat of the Year Award.

'We are all about innovation and quality. Fairline was the first British boat manufacturer ever to receive a BS5750/ISO9001 quality accreditation,' adds Jones.

For his part, Jones has been with Fairline for 10 years, and in the two and a half years he’s been in Asia, he has seen the number of dealers double, from six to 12.

'We have a presence in the Philippines, Thailand, where there is a potential new marina, Singapore and of course, more and more in China.'

Jones recently attended the second annual Hainan RendezVous in Sanya – known as the 'Riviera' of China, which he observes is growing every year. 'They are moving it to a new marina the demand is so high. For anybody in the luxury sector, this is the show to attend. There were corporate and chartered jets flying in with business people and potential clients.'

More at www.fairline.com




by Jeni Bone

  

Click on the FB Like link to post this story to your FB wall

http://www.powerboat-world.com/index.cfm?nid=84175

10:56 AM Tue 31 May 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.


Power Boat News

Veteran pilot Philippe Chiappe became the first ever French F1 World Champion in the 31 year history of the UIM F1 H2O World Championship tour by besting three-time titlist Alex Carella by 6.55 seconds at the 15th Grand Prix of Sharjah in front of tens of thousands of race fans on the Khaled Lagoon. ... [more]  

F1H2O Worlds Grand Prix of Sharjah 2014: The CTIC China Team pilot ran his new Moore boat around the 2.2 kilometer (1.4 mile) five-pin race circuit on the Khaled Lagoon in perfect trim, almost on rails, while eclipsing the 45.12 second 167.55 kph lap sent by his closest competitor for the title Alex Carella of the Qatar Team who had to settle for second. ... [more]  

Fischer Panda introduces new marine generator by John Bell, Southlake, Texas
When space is tight, weight is critical and noise is an issue, Fischer Panda continues to fine tune its diesel generator series to provide professional sailors and powerboaters with a great fit,' said Chad Godwin, Fischer Panda’s US Sales and Marketing Director. ... [more]  

The founder of a powerboat racing business is looking to use the cloud to track the company boat's performance during offshore races and keep fans and racing officials updated with animated race visualizations. ... [more]  

The Lakefest Aquatic Week on beautiful Lake Macquarie – just south of Newcastle – is set to become a reality with a number of events confirmed to occur during the February 20-27 week long celebration. ... [more]  

In 2013, over 955,000 boats changed hands on the pre-owned boat market. That meant for a nearly a million boat buyers, hiring an accredited marine surveyor to inspect their potential dreamboat was often the first step after finding it. ... [more]  

Marine Auctions is proud to announce that they will be pioneering their 2015 auctions with live internet online bidding from around the world. This is a huge step for Marine Auctions who have cemented themselves at the forefront within the industry. ... [more]  

In a world first study researchers have found a coral-eating fish that disguises its smell to hide from predators. 'For many animals vision is less important than their sense of smell,' says study lead author Dr Rohan Brooker from the ARC Centre of Excellence for Coral Reef Studies (Coral CoE) at James Cook University. ... [more]  

2014 UIM Skydive Dubai XCAT World Series - Emirates Airline XCAT GP photos. ... [more]  

The overall Series may have already been secured, and they may have been testing new engines, but the Fazza pair of Arif Al Zaffain and Nadir bin Hendi simply couldn’t resist that top step of the podium at the Emirates Airline XCAT GP this afternoon. ... [more]  

73m superyacht Titania to participate in Asia Superyacht Rendezvous by Asia Superyacht Rendezvous, Phuket, Thailand
The impressive 73m (239.5ft) charter yacht Titania has arrived in Thailand for the winter season and will be participating in the 14th Asia Superyacht Rendezvous from 16 to 18 December 2014. This year the event is being hosted by Kata Rocks, an exclusive boutique resort overlooking the Andaman Sea in one of Phuket’s most stunning bays. ... [more]  

The Italian team of Alfredo Amato and Marco Pennesi raced to the quickest time in the first Official Practice ahead of this weekend’s Emirates Airline XCAT GP. ... [more]  

Racing alongside Salem Al Adidi in boat number seven, Dubai, the pair made up for a disappointing morning session in the race for Emaar Pole Position at the Emirates Airline XCAT GP by speeding ahead of all opposition in this afternoon’s knock-out race. ... [more]  

Keep safe on the water this holiday season by Transport Roads and Maritime Services
School holidays are under way and with only a fortnight to Christmas, Roads and Maritime Services urges boaters to keep safe this summer holiday season. ... [more]  

In the final round of the 2014 UIM Skydive Dubai XCAT World Series - 12 December, Dubai – The Videx team of Alfredo Amato and Marco Pennesi continued their fine form at DIMC as they claimed the fastest time of the morning in the race for Emaar Pole Position. ... [more]  

Fountaine Pajot continues its dominance of the world’s cruising catamaran market with the announcement of a new Flagship model, the Ipanema 58. ... [more]  

Watson’s Marine Centre in conjunction with Yamaha Motor Australia is proud to pioneer the way to safer boating by custom-building the first vessel to the latest National commercial safety regulations, set out by the Australian Marine Safety Authority (AMSA). ... [more]  

After a break of two years, Volpe has decided it’s time to get back out on the water and will team up with Norwegian throttleman Pal Virik Nilsen in Lady Spain for the final round of the UIM Skydive Dubai XCAT World Series, which takes place at DIMC from today (11 December) until Saturday (13 December). ... [more]  

The two boats, numbers 4 and 5, will see four hugely experienced pilots taking to the water for the final round of the 2014 UIM Skydive Dubai XCAT World Series at DIMC from 11-13 December. And expectations are high. Paired together in boat 4 are Ahmed Al-Hameli and Scott Gillman while teaming up in boat 5 are another talented pair in Rashid al Tayer and Faleh al Mansoori. ... [more]  

Action Sports Games: The world’s best water sports athletes will be competing at the International Waterski and Wakeboard Federation (IWWF) World Cup Tour on the pristine Mandurah waterways, including current world champion Australian Harley Clifford and Japanese superstar Shota Tezuka on wakeboards, and American waterski champion Freddy Krueger. ... [more]  

Sun shines on Asia Superyacht Rendezvous by Event Media, Phuket, Thailand
The Asia Superyacht Rendezvous will be celebrating its 14th year this December 16-18, showcasing many beauties of the sea, together with some of the best delights that Phuket has to offer. Among the eclectic fleet that will be anchored below the beautiful Kata Rocks Resort will be boats with very diverse heritage and stories. ... [more]  

Yamaha Motor has announced the release of the new F130A. This model was unveiled overnight at the Paris Boat Show. The new F130A fills the only remaining gap in Yamaha’s four-stroke engine range and is especially exciting for Australian customers who have been requesting a Yamaha four-stroke engine in this horsepower category for many years. ... [more]  

Sail-World is now live testing the changed website format. If you are using this format for the first time, please scroll to the bottom of the site and check that your region is set for your region and not some other. It can be correctly set up using the drop down boxes. Then go to the top, click refresh, and you should be away. ... [more]  

The £2.9 million round the world record bid hopes to shave up to seven days off the current record of 60 days 23 hours 49 minutes, held by New Zealander Pete Bethune. It is lead is by British power boating legend Alan Priddy, in a new ‘torpedo’ boat that will pierce the waves, rather than surfing them. ... [more]  

Nicolini and his driver in the boat, Six, Tomaso Polli are relishing the prospect of once again taking to the water at DIMC for the final round of the 2014 UIM Skydive Dubai XCAT World Powerboating Series, starting this Thursday. 'Dubai for me is my home race. I have lived in Dubai from many years and I have raced in Dubai since 1992,' explained Nicolini. ... [more]  

Marine Auctions will be wrapping up its 2014 auction year at Runaway Bay Marina this Saturday the 13th of December 2014. For your last chance to sail away on a beaut vessel, join us at 10am at Runaway Bay Marina 247 Bayview Street, Runaway Bay, Gold Coast Qld. ... [more]  

After farming in Victoria and the Riverina for 20 years Bill Fankhauser and his family decided it was time for a 'sea change' so they sold the family farm and moved to the Gold Coast where in 1983 Bill started a boat sales and repair business called Boatarama at Labrador. ... [more]  

At the 2014 UIM Skydive Dubai XCAT World Series, despite completely dominating proceedings by winning every race so far, the Fazza team of Arif Al Zaffain and Nadir bin Hendi believe there is still room for improvement. ... [more]  

In the 2014 Class 1 World Powerboat Championship Arif Al Zaffain and Nadir Bin Hendi delivered another racing master class to win race two of the Grand Prix of Abu Dhabi and claim Victory Team’s 14th World title. ... [more]  

This summer families are invited to spend the day having an undersea adventure at the Australian National Maritime Museum as it presents a range of activities for children inspired by its brand new exhibition Voyage to the Deep: Underwater Adventures. Have fun making undersea craft, take part in short film making and photography workshops, go on an after-dark tour or enjoy a hilarious theatre show ... [more]  

2014 Class 1 World Powerboat Championship - The climax to the highly successful and competitive first season of the ‘new look’ ClassOne World Powerboat Championship combining C1 catamarans and V1 monohulls will decide the outcome of World titles in both categories. ... [more]  

The new model release makes FlexidockTM stronger, easier to use, and easier to install. Lead times have long been a FlexidockTM issue and when Flexitank first began manufacturing system, Flexitank designed it to suit every individual boat. ... [more]  

Every year, thousands of people suffer from CFP, a poisoning syndrome caused by eating toxic reef fish. CFP symptoms are both gastrointestinal and neurological, bringing on bouts of nausea, vomiting, diarrhea, headaches, muscle aches, and in some cases, the reversal of hot and cold sensations. Some neurological symptoms can persist for days to months to years after exposure. ... [more]  

Bum breathing icon’s future in doubt
Three rescued from capsized boat in late night emergency
Silver Yachts at Singapore Yacht Show 2015
RYA Regional Youth Champion Award 2014 - Make your nomination
Busy first day at 2014 Ocean Marina Pattaya Boat Show
Paul Morgan steps in to support Australian 4x4 and marine industries
Win $5000 Cash to Splash with Club Marine
UIM Skydive Dubai 2014: XCATs back on the prowl in Dubai this December
FLIBS-Editors Choice Awards: MCY86 is the best motor yacht of the year
New exhibition takes kids on a Voyage to the Deep
PredictWind launches new Offshore Application for Mac and PC
FLIR M625 Review – Let there be light!
Thieves wreck Marine Rescue volunteers’ fundraising drive
Results in from ‘Operation Go Easy on the Alcohol’
Kamila Czartolomna presented with brand new powerboat
Tips on boating with dogs
2014 Oceania Marine Technician Grand Prix
2014 Barrie Beehag Ski Race - Line honours to Hellrazor
Auction to be held at Runaway Bay Marina
Garmin introduces new xHD2 Open-Array Radar Series
New transducer line from Garmin boasts scanning sonar   
Partnership to encourage lifejacket use   
Arvor reveals new diesel range   
Garmin introduces new scanning sonar black box   
Fort Lauderdale International Boat Show - Huge success for Maritimo   
Ferretti Group opens its first flagship showroom in Shanghai   
Yamaha announces the end of V4 Saltwater Series 115C and 130B   
GC Marine Expo - Winner Mark is Rib-Ready thanks to Sirocco score   
Review of boat driver licensing in NSW   
Singapore yacht associations to merge   
SBI Key West World Championships - Multiple champions crowned   
Changed boating conditions for power boat races on Lake Albert   
2014 Ted Hurley Memorial Classic to kick off on the Murray   
Yanmar Joystick Control makes boating easier   
Malaysia becoming preferred destination for yachting tourism   
Indonesian Govt eases yacht permits to boost ‘marine tourism’   
Tahitian ‘Art of Dancing’ & Superyachts   
Gamma Yachts delivers Gamma 20 to opera singer Andrea Bocelli   
Boab Boats RIB Challenge at Mandurah Boat Show   
2014 Goodwill Cup - Southport Yacht Club wins   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png   http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW PBW
LocalAds   DE  ES  FR  IT