Powerboat-World.com
 
 
News Home Video Gallery Newsletters FishingBoating Features Photo Gallery Sail-World Australia Australian Cruising
Sail-World Australia Australian Cruising MarineBusiness-World

 

Sail-World.com : Fairline targets Asia for boating boom

Fairline targets Asia for boating boom

'President Fairline Asia Byroan Jones'    Jeni Bone    Click Here to view large photo
As far as Bryan Jones, President Fairline Boats Asia, is concerned, he’s in the right place at the right time, representing the right brand to ride the wave of affluence rising in China and a surge in boating the region.

On his recent visit to Australia for the Sanctuary Cove International Boat Show, Jones said the marque’s home market of Europe is 'steady, cyclical', while North America is 'very tough'.

'They are very reactive to hikes in fuel prices, elections, winter, negative news in the press. But Brazil is strong and the Asian market, especially China, is thriving.'

As Jones explains, 'it’s a huge market, and we will see it boom in our lifetime, but it will take time. Like India. We have just had our first retail sale there and as infrastructure develops and the industry gets behind yachting, it will happen.'

But China is the real crucible of potential growth and where a lot of Fairline’s Asian emphasis will be.
'There are 970,000 millionaires, 40,000 ten-millionaires and 1,400 billionaires. Those figures are incredible. There are many, many opportunities in China, for example in marinas. They are building marinas by the dozen, and they are 70% empty, but there are opportunities for service operations, facilities, management, Captains and of course, to grow the boating mentality.'

For Fairline, catering to the China market has begun to involve grand-scale evolution in manufacturing to accommodate the levels of customisation this new breed of yacht owner demands.

With such a new, powerful market, brands have to be nimble to adapt to cultural quirks and particular preferences.
'We recently sold a Squadron 78 which the new owner wanted as a ‘floating palace’, to conduct business and entertain her contacts and VIPs. She wanted a boardroom above decks, no galley, which was moved in to one of the smaller bedrooms downstairs, and the master suite was converted in to a bar, mah-jong and karaoke room!'

Australia on the other hand, is considered a mature market.

'We have been in the market there for decades, very capably led by Mark Chapman at CRS Yachts. We are reinforcing the importance of this market by having a strong presence at Sanctuary Cove and then in Sydney in July with four boats.'

85% of the Fairline boats are exported. Australia, he continues, 'is a vital market'. 'We sell around 20 boats in to Australia each year, which is a lot.'

Fairline, imported from the UK, is enjoying the strong Aussie dollar and has reported a 600% increase in sales over the past two years in the Asia-Pacific region.

The brand is a regular exhibitor at the key international shows, including Miami, Fort Lauderdale, Korea, Sydney, Cannes and PSP Southampton, and then at selected boat shows in local markets via its dealer network - 63 throughout the world.

Manufactured in Oundle, the range of boats includes Squadron and Targa lines, and are all positioned to attract 'the confident connoisseur', says Jones.

'They are traditional and embody all the classic styling and superb finish of a British prestige motor yacht, but at the same time, particularly in the Targa 58, there have been real step-changes to embody modern and contemporary characteristics.'

Every boat has an individual quality certification procedure, which Jones says is 'a rigorous process that can involve over 2,000 separate checks'.

'Our production people from designers to specialist craftspeople, actually go out and live on the boats for a couple of nights, like a customer would. They test the boats in all kinds of conditions, including the North Sea in September, which is very rough and comparable to any offshore conditions in the world.'

The Fairline Targa 58 Gran Turismo won 'Motor Boat of the Year' Award for 2011 in the 'Sportsccruiser Above 45ft' category - the third year in a row that it has won a Motor Boat of the Year Award.

'We are all about innovation and quality. Fairline was the first British boat manufacturer ever to receive a BS5750/ISO9001 quality accreditation,' adds Jones.

For his part, Jones has been with Fairline for 10 years, and in the two and a half years he’s been in Asia, he has seen the number of dealers double, from six to 12.

'We have a presence in the Philippines, Thailand, where there is a potential new marina, Singapore and of course, more and more in China.'

Jones recently attended the second annual Hainan RendezVous in Sanya – known as the 'Riviera' of China, which he observes is growing every year. 'They are moving it to a new marina the demand is so high. For anybody in the luxury sector, this is the show to attend. There were corporate and chartered jets flying in with business people and potential clients.'

More at www.fairline.com




by Jeni Bone

  

Click on the FB Like link to post this story to your FB wall

http://www.powerboat-world.com/index.cfm?nid=84175

11:56 AM Tue 31 May 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.


Power Boat News



Abbot Point onshore disposal by Great Barrier Reef Marine Park Authority,










Great Barrier Reef plan released for comment by Queensland Minister for Environment,










Brisbane Boat Show begins *Feature by Jeni Bone,












































Southport Yacht Club’s annual Sail Past and Blessing of Fleet Ceremony
Gosport Grand Prix of the Sea finale to decide P1 champions
Camper & Nicholsons Yachts presents the Sagitta 42
GT15 and GT30 European Championships - Jelf takes to the podium twice
Marine Rescue crew saves cruiser in trouble in rough conditions
XCAT Series gets set to conquer another continent in 2015
Dangerous conditions for boaters on most of NSW coast
2014 Mandurah Boat Show - Third largest boat show in Australia
2014 Gold Coast International Marine Expo - Eye on the big picture
Mediterranean Grand Prix - Powerboat racing heavyweights head to Ibiza
Mediterranean Grand Prix - World Aquabike stars all set
Antarctic sea-level rising faster than global rate
Powerboat champions gear up for Honda RYA Youth RIB National final
Andrew Scott joins Superior as General Manager *Feature
2014 Gold Coast International Marine Expo - Fastest Jet Ski ever built
Best Birthday Party ever at Southport Yacht Club! *Feature
‘Hall of Fame’ status for Empire Marina *Feature
Girl power all set for Nottingham powerboat racing action
Cowes to Torquay Race 2014 - Intense activity in preparation
Fort Lauderdale International Boat Show - 13 things to See and do
Australian Offshore Superboat Champ - 15 Superboats in Coffs Harbour   
European première for Belize 54 Daybridge at Cannes Yachting Festival   
‘Fish Friendly’ accreditation for Sanctuary Cove Marina   
Plethora of Powerboat racing action this weekend   
Vicsail Boat show Open Day at Rushcutters Bay   
Marine15 - prospectus available online now + VIDEO *Feature   
Southport Yacht Club achieves Clean Marina certification + VIDEO *Feature   
Port Kembla Volunteers bring in 75 metre monster from 5nm offshore   
Gold Coast Int'l Marine Expo - Make every moment one to remember   
Dangerous conditions for boaters from Queensland border to Sydney   
4x4 Outdoors Show and Fishing and Boating Expo - Busy opening day   
Summerland 40 LR named Boat of the Year   
More new boats brand Brisbane Boat Show as a spectacular showcase   
Xiamen Int'l Boat Show 2014 moving to a new home   
Yamaha inspires students to succeed   
NSW EPA supports Marina Industry Environmental Accreditation   
Powerful Yanmar 12AY Diesel Series revealed   
Buy a slice of Solar Sailor history *Feature   
Swan celebrates sales success *Feature   
4x4 Outdoors Show and Fishing and Boating Expo on the horizon   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png   http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW PBW
LocalAds   DE  ES  FR  IT