Powerboat-World.com
 
 
News Home Video Gallery Newsletters FishingBoating Features Photo Gallery Sail-World Australia Australian Cruising
Sail-World Australia Australian Cruising MarineBusiness-World

 

Sail-World.com : Industry inspired by Monte Carlo Yachts' Carla Demaria

Industry inspired by Monte Carlo Yachts' Carla Demaria

'The award-winning Monte Carlo Yachts 76 - will we see it at Sanctuary Cove next year?'    . ©    Click Here to view large photo

Day 2 of this year's Sanctuary Cove International Boat Show began with the annual Marine Industry Breakfast, just as the sun broke over the boat show precinct. With forecasts for showers, all those gathered were anxious about attendance, their stands if they were outdoors and making it back without getting too wet.

Around 140 exhibitors, industry, guests and media gathered in the Wool Shed section of the Hyatt Regency to share opening day breakfast with colleagues, competitors and inspiring speakers.

Sue Thomson, GM events & marketing at Sanctuary Cove, reassured guests that the show was in safe and thoroughly committed hands - indicating its owners had too much invested in the boat show as a key event in its calendar, along with an inaugural program of events for 2011 and beyond, and intended to continue its support, funding and dedication to enhancing the event each year.

Chairman of the Boating Industries Alliance of Australia (BIAA), Darren Vaux announced several initiatives at a consumer, industry and government level that would raise the profile and participation in recreational boating, as well as supporting industry at all levels.

Over eggs and salmon or bacon, and not enough hot coffee, those gathered then enjoyed the insight and elegant presentation from the formidable President of Monte Carlo Yachts, Carla Demaria. Barry Jenkins can be credited for the absolute coup of attracting an industry representative of her calibre to impart the trends, challenges and triumphs of launching a luxury brand into a competitive, crowded market during the GFC.

Barry Jenkins and guest speaker, Carla Demaria -  Jeni Bone   Click Here to view large photo

Monte Carlo Yachts, launched just three years ago as part of the French Beneteau behemoth, is a purely Italian company, specialising in 'design, style and a new understated form of luxury' in the 60ft and up market.

Unveiled last year to global acclaim, the MCY 76 took out every major award in Europe and Asia, as well as the prestigious Association of Industrial Design Award, which as Ms Demaria explained: 'Is perhaps the most important, as it is not only nautical, but all production'.

'The judges described our yacht as 'the most mature expression of design and manufacturing in the sector'. It is hard not to be too proud,' she said.

Ms Demaria said the MCY 76 is truly 'the boat I wanted to build', benefiting from the resources, capital and clout of its parent company, Beneteau, but with none of the 'family heritage' to hold it back from the freedom and scope to create. 'We were able to start from scratch. Design is a mania for Italians. All my team are Italian. The brief was to create a totally Italian yacht, but with none of the excesses, to suit more conservative times.'

Asia, she said, is a main focus of Monte Carlo Yachts, with an explosion of millionaires, multi-millionaires and an estimated 4000 billionaires. 'The market is too great to ignore. But Australia too is significant. We see there is a growth of high nett worth individuals in Australia - a rise of 35% since 2008-9.'

The Sanctuary Cove International Boat Show is one of the region's 'most interesting', according to Ms Demaria, who indicated she was very tempted to return again next year, but with the highly awarded Monte Carlo 76 in tow.

Now THAT would be a coup for 2012.

Emerging just after 9am, all guests were exstatic that the rain had cleared and the bluest skies stretched from each end of the venue.

Pot of Gold? -  Jeni Bone   Click Here to view large photo




by Jeni Bone

  

Click on the FB Like link to post this story to your FB wall

http://www.powerboat-world.com/index.cfm?nid=83729

12:29 PM Fri 20 May 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.


Power Boat News













Fort Lauderdale International Boat Show - 13 things to See and do by Fort Lauderdale International Boat Show,






























Yamaha inspires students to succeed by Yamaha Motor Australia,








Swan celebrates sales success *Feature by Jeni Bone,




Polar research: Six priorities for Antarctic science by Mahlon C. Kennicutt II and colleagues,


Stealth i14 out of China by Neil Patchett,










National 4x4 Outdoors Show and Fishing and Boating Expo - 4WD heaven
Yanmar selected for big torque at low revs
Sydney Boat Show display winners recognised *Feature
China Yachting Conference lines up the speakers
2014 National 4x4 Outdoors Show: Popularity of caravanning and camping
2015 Sydney Inte'l Boat Show - Boating Industry commences planning
Last chance to join 2014 Multihull Solutions Whitsunday Rendezvous
Dangerous conditions for boaters from this evening
Pacific Boating membership offers hassle-free boating *Feature
Marine15 expands trade, networking and B2B opportunities *Feature
2014 Auckland on the Water Boatshow - Huge prize packs up for grabs
4X4 Outdoors Show and Fishing and Boating Expo wows water lovers
John Wilson has sights set on second P1 SuperStock title
Torquay Grand Prix - Pertemps tops table on penultimate day
Plain sailing for yachts with river cargo ship ban in Shanghai
Dangerous conditions for boaters from this afternoon
Sydney Int'l Boat Show - Stellar results for Multihull Solutions
NSW Environment Minister awards 'Fish Friendly' Marina Accreditations
Refurbished Protector project 'better than buying new'
Gold Coast International Marine Expo - High-Diver Steve Black is back
4x4 Outdoors Show, Fishing and Boating Expo - Campfire cooking corner   
See the heat with FLIR ONE *Feature   
John Temple to retire, Will Sangster appointed General Manager   
Multihull Central launches Aquila range at SIBS *Feature   
If all else fails read the instructions!!   
If all else fails read the instructions!!   
Sun shines on recreational boating at Sydney International Boat Show   
Phuket Yacht Show: new kid on the block taking on PIMEX? *Feature   
2014 Offshore Superboat Championships - The boats are back!   
Sydney International Boat Show - Days 3 & 4 *Feature   
Kirby Marine launch 13metre Naiad Tender   
Shellfish reefs in Port Phillip Bay to be rejuvenated   
2014 Brisbane Boat Show - What's your trailer boat worth?   
Custom exhaust system solves buoyancy problem   
Sydney International Boat Show - Day 2 *Feature   
Marine Rescue volunteers celebrate new unit and $120,000 vessel   
Sydney International Boat Show - images from Day 1 *Feature   
Pantaenius Insurance - being seen in yellow, green and orange *Feature   
Sydney International Boat Show begins!   
Sydney International Boat Show - Changed conditions on Sydney Harbour   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png   http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL VIR PBW
LocalAds   DE  ES  FR  IT