> Powerboat-World.com
 
 
News Home Video Gallery Newsletters Features FishingBoating MarineBusiness-World Sail-World Australia Australian Cruising
Photo Gallery

 

Sail-World.com : Musto ventures into e-tailing

Musto ventures into e-tailing

'Musto makes a range of quality apparel for marine, equestrian and lifestyle.'    Tracey Porter
Australian-based marine, equestrian and lifestyle apparel brand Musto has launched a fully integrated e-commerce offering as it continues to innovate, this time taking to the online sphere to take its designs directly to consumers.

The launch of the brand’s new website and accompanying online boutique, www.musto.com.au, earlier this week marks the first time the wholesale brand has had the opportunity to engage directly with the buying public via the internet.

The new site, designed by Sydney web development company Fashion Identity, features the full range of Musto product available across Australia and New Zealand with its marine and essentials arms the first to launch online. Equestrian, lifestyle, shooting and merchandise ranges will follow in coming weeks.

Aside from discovering what makes the Musto brand and business tick now users of the site will also be able to read about how Musto came about. The site also features Musto’s growing stable of sponsored athletes and events. Users can also have the latest Musto news and offers fired into their inboxes by signing up to the brand’s monthly e-newsletters.

The new site also contains links to the numerous social media platforms used by the brand including Twitter, Facebook and YouTube and provides real-time access to existing inventory and shipment status information.

Musto managing director Duncan Curnow said Musto has always taken its responsibility to its existing clients and retailers very seriously and as a result had incorporated a significant amount of their feedback into the look, feel and design of the new site.

Mr Curnow said while the new site was aimed predominantly at capturing the rural sector, who were unable to view the product at any of Musto’s 100-plus stockists, the new site had the added benefit of better educating existing retailers as to the unique benefits and properties of the product they already carried in-store.

More at www.musto.com.au




by Tracey Porter

  

Click on the FB Like link to post this story to your FB wall

http://www.powerboat-world.com/index.cfm?nid=83064

4:51 AM Mon 2 May 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.


Power Boat News

Pontoon Boats are a hit with families and entertainers by Sanctuary Cove International Boat Show,










Glacier Bay returns to Australia, re-launching at SCIBS by Sanctuary Cove International Boat Show,








Singapore Yacht Show 2014. Boats to make your eyes pop. by Guy Nowell, Sail-World Asia, Singapore










Power to the people at Sanctuary Cove International Boat Show by Sanctuary Cove International Boat Show,


SCIBS VIP lounge back bigger and better in 2014 by Sanctuary Cove International Boat Show,




Singapore Yacht Show 2014. And another thing… by Guy Nowell, Sail-World Asia, Singapore
































Mondo Marine invests in Chinese shipyard
Aqualuma partners with ASMEX 2014 for Welcome function
Kaohsiung to welcome the world for 1st Taiwan International Boat Show *Feature
Changed boating conditions for ski race on Clarence River
Royal Victoria Cup - Cable, Hockney and Shipley victorious
Channel 7 stage returns to Sanctuary Cove International Boat Show
Hainan Rendezvous: suffering from a hangover?
Palm Beach International Boat Show shows healthy attendance
Brisbane Tinnie & Tackle Show - this weekend!
Coastal infrastructure and species loss - Climate Change consequences *Feature
rescueME PLB1 – safety assured in one compact, light package *Feature
Japan's Antarctic whaling program harpooned
All Marine Spares hits the boat show trail in a trailer *Feature
Royal Victoria Cup to take place this weekend
Rowers and ferry masters encouraged to share waterways safely
Go crazy about whales in a special family fun day at the museum
New generation trawler boats - tradition with a twist
Arvor releases new Sportsfish range
AIMEX focuses on commercial show in Asia
Further Australian growth for Stabicraft
Southport Yacht Club will host a free 'Discover Sailing Day'   
Melbourne Boat Show earlier this year - 12 to 16 June   
FinScan digital switching fitted to new rescue vessels   
Kids' Zone a drawcard at Brisbane Tinnie & Tackle Show   
Brisbane Tinnie & Tackle welcomes Engel as stage sponsor   
BIAV appoints new GM   
Trash to Treasure - A seafood story   
Amazing Whales – Evolution and survival opens tomorrow   
Maritime Alert - Dangerous conditions forecast for NSW boaters   
PWC riders brave South Island waters raise $93,000 for melanoma fight   
Solar1 Monte Carlo Cup to take place this July   
12 weeks til Melbourne Boat Show   
First deadline for SCIBS exhibitors looms March 24   
Paul Burt, boating guru, is the face of Sanctuary Cove Boat Show   
Marine Industry loses a loyal servant: Vale Gunter Bruckner   
Positive pass mark for new venue   
Couran Cove signs lease deal with Hope Island Marina   
Phones outpace PCs and TV as preferred device   
UIM Awards Giving Gala - Stefano Casiraghi Memorial Trophy for RYA   
Grand Prix of Qatar - World champ claims victory on home waters   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png   http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL WAS PBW