> Powerboat-World.com
 
 
News Home Video Gallery Newsletters FishingBoating Features Photo Gallery Sail-World Australia Australian Cruising
MarineBusiness-World

 

Sail-World.com : Regal Marine Industries developing a new marketing technique

Regal Marine Industries developing a new marketing technique

'’’The Yacht Room’’, where Regal’’s ’’heavyweights’’ through to the imposing 52’’ (15.84-metres) Sport Yacht are on display.'    Regal Marine    Click Here to view large photo

Florida-headquartered Regal Marine Industries has long been recognised as an innovative boat manufacturer, currently producing a 30-model range comprising bowrider, cuddy cabin, deck boat, express cruiser and sport yacht designs.

Innovation in boat design is one thing, but innovation in marketing is a different tack altogether.

One dictionary explanation of the word suggests innovation means ‘using or showing new methods.’

Well, Regal has certainly done that, establishing within its Orlando head office its own spectacular showroom with every model on display.

It has now been 12 months since this most innovative (there’s that word again) feature of the Regal plant was officially opened.

When I was a guest at the plant back in 2007, I found one aspect of the Regal attitude surprising to say the least; the company had an invitation, by way of a prominent sign clearly visible to passing traffic, for all to visit the plant, from 9am, Monday to Friday.

Now many boat companies are happy to show prospective owners through their manufacturing facility and many dealers happily arrange for their buyers to take a close up look at their boat being built.

But I don’t know of another company that issues as open invitation to you’re their plant in such a free and open manner as Regal.

Known as ’The Sportboat Room’, this section of the’ superb showroom displays the company’s range of sportboats from sleek bowriders to express cruisers. -  Regal Marine .   Click Here to view large photo

Since the ‘in-house showroom’ was opened, more than 2000 people have toured the plant and according to one of the company’s sales executives, Christopher Spindler, the showroom as proven to be a 'valuable resource’ for dealers and visitors alike.

'Regal built the showroom facility to allow its worldwide dealer network to have an alternative location where prospective buyers can see the models not specifically carried on the dealer inventory,' Mr Spindler explained.

'With so many choices available, shopping for a new boat can often be seen as an overwhelming task.

'Now, with the full Regal collection, ranging from 19' 5.79-metres) to 52’ (15.84-metres) on display, our guests can take their time and board every boat on display.

'It’s easy to see why so many have taken advantage of this outstanding venue,' he added.

The Regal showroom is open to all from 10.30am to 5pm, Monday to Friday and 10am to 4pm on Saturdays.

It’s only 10 minutes from Orlando International Airport and is easily accessible to visitors.

Captain Frank Stoeber, a Regal factory tour guide, said a visit to the showroom was also the final stop in the behind the scenes tour of the Regal production facility.

'After seeing every step of the boat building process, the showroom is the perfect ending for visitors to see the finished product,' he said.

'With 26 models beautifully presented, the Regal showroom is like a private boat show exclusively for our Regal guests,' he added.

Regal Marine Industries today remains the family-owned company established by the late Paul and Carol Kuck (pronounced Cook) in 1969.

I had the pleasure of meeting Paul Kuck before he passed away in 2006 and he was, to say the least, an impressive man.

His sons, Duane and Tim and daughter Pam remain at the helm of the company which now produced boats for a worldwide dealer network encompassing 45 countries.

A key member of the Regal team on the international front is Bonnie Frenkel, the company’s hard-working international sales manager.

Bonnie racks up plenty of frequent flyer miles, I assure you; she attended the 2010 Sanctuary Cove International Boat Show and I will be looking forward to seeing her again this year at the Sydney International Boat Show.

She will be here supporting Australia’s prominent Regal dealership, Sydney-based Premier Marine.

Regal Marine Industries now rates as one of the world’s largest family-owned and operated boat manufacturers in the world.

Its two factories, Orlando, in Florida and Valdosta, in Georgia, boasts more than 650,000 square feet of production space and employs in excess of 700 skilled crafts people.

'We are well equipped to build some of the best boats in the world,' Regal CEO Duane Kuck declares.

'Daily, we strive to build ‘best boats’ and to provide exceptional customer satisfaction to our clients around the world,' he added.

For further information contact Premier Marine, Rose Bay, Sydney, telephone (02) 9328-0999 or visit the Regal website, www.regalboats.com




by Bob Wonders

  

Click on the FB Like link to post this story to your FB wall

http://www.powerboat-world.com/index.cfm?nid=82430

2:18 AM Thu 14 Apr 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2010 Premier Marine News

Related News Stories:

30 Jul 2011  Chris Craft President Steve Heese talks with Marinebusiness-world.com
01 Jul 2011  Gentlemen, start the Frauscher 717 GT's engine
08 Apr 2011  Chris-Craft. More than 100 years of recreational boating
09 Feb 2011  Peters and May USA – Chicago to the world
21 Oct 2010  Has Chris-Craft produced the ideal boat?
07 Oct 2010  Regal Marine on an ‘archway' to success?
12 Aug 2010  Presidential support for Premier Marine
22 Jul 2010  Chris-Craft unveils 2011 model range
01 Jul 2010  Chris-Craft and Regal, iconic names in the ‘Sunshine State'

Power Boat News











UK superyacht industry on the rise by British Marine Federation,












Predictwind helps you pick the best time to depart by Richard Gladwell Sail-World.com/nz,
































Understanding the Ocean's role in Greenland Glacier melt by Woods Hole Oceanographic Institution (WHOI),


Dangerous conditions for boating on entire NSW Coast by Transport Roads and Maritme Services,


Revealing report on Search for American yacht Nina released *Feature by Rob Kothe and the Sail-World team,








Auckland on the Water Boat Show: Two new Bavaria yachts on display
You are invited to a Boating Safety Conference in Auckland
AYSS PacificNet/Tahiti voted a success!
Taiwan's first marina a Superior effort *Feature
Ferretti Group’s ‘Service University’ for the first time in Asia_Pac
Solar 1 Monte Carlo Cup 2014 - Day 1 + Video
Portland’s new state-of-the-art boat ramp officially opened
2014 Sarasota Grand Prix - 77 Lucas Oil SilverHook got second place
Superboats turn up the heat in the Tropics
Dangerous conditions forecast for NSW boaters
APSNZ appoints Duthie Lidgard as new MD
Whale freed from rope at Byron Bay
Tidal current installations will increase boating hazards
Dangerous conditions for NSW coastal boaters from Thursday
World premieres and national debuts for Sydney International Boat Show
Marine Auctions experiencing rising tide of interest *Feature
Tags reveal Chilean devil rays are among ocean's deepest divers
Auckland On Water Boat Show to hold world record attempt
Zodiac at Sydney International Boat Show 2014 – Australian
Gold Coast International Marine Expo - Exhibitor space filling fast
Ceramic coated exhaust manifolds reduce engine bay temps on superboat   
Reminder of safe distance requirements for whales   
Changes to Australian bass closed season   
Fusion achieves industry-wide acceptance of FUSION-Link   
BSE Brisbane Slipways open for business as normal   
Honda’s everywhere at Sydney International Boat Show!   
Fifth round of XCAT World Powerboat Series moves to China   
Sly 43 - Making her Australian premier   
Maritimo full of confidence following recent wins   
Australia event cements its position as hosting 'the' marina party   
Up close and personal with whales on the Gold Coast   
SA Marina Day encourages South Australians to enjoy their marinas   
Southport Yacht Club raffle: Dusit Thani, BRIG Falcon, Marriott stay   
Enjoy the whale spectacle, just keep your distance   
The Dinghy Nav Light Solution- a brilliantly dumb idea   
Extension granted for salvage of a paddle steamer on the Murray River   
Sydney International Boat Show set to embrace new location   
Thermal imaging helping bulk carriers avoid collisions in port and in   
Third CYCA Solas Trusts grant to Australian Volunteer Coast Guard   
CruiseCraft adds Explorer 595 Hard Top   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png   http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW PBW
LocalAds   DE  ES  FR  IT