> Powerboat-World.com
 
 
News Home Video Gallery Newsletters FishingBoating Features Photo Gallery Sail-World Australia Australian Cruising
MarineBusiness-World

 

Sail-World.com : Marine Ad. Budgets? What percentage online?

Marine Ad. Budgets? What percentage online?

'Internet Marketing'   
Boaters have moved online, the entire 35-65 age group is now very active on the Internet as boaters want detailed news and information NOW.

Major yachting and power boating companies are reporting up to 80% of their walk in the door clientele have done significant online research and that process continues to accelerate.








The online marine audience is much larger than traditional print media, so when setting your marine budget, you need to consider having at least 50% of your ad spend is online media.

Because so many more people are looking for boating and boat information online, many new companies are spending up to 80+% of their advertising budgets online

     


Why advertise with Marine Business News, Sail-World Racing, Sail-World Cruising or Powerboat-World in the Asia Pacific?

These publications between them receive over 93% of all online boating news traffic in the Asia Pacific. Monthly circulation is now climbing towards 150,000

Sail-World is now the largest sailing news network in the world. Powerboat-World is the largest boating consumer news source in the Asia Pacific and Marine Business News, focusing on industry news from the Asia Pacific region, had the largest trade readership in the region, because everyone wants to read news relevant to them now and not in two months time.

The monthly audience numbers for Marine Business News, Sail-World Racing, Sail-World Cruising or Powerboat-World are now greater than the all the key Asia Pacific Boating consumer and Trade print magazines combined.

Across the Asia Pacific these publications send out 125,000 newsletters a week, delivering News, Advertisers’ Press releases and hyperlinked ads to a loyal subscriber base.

Sail-World and Powerboat-World stories, via our customisable news tickers, already appear on more than 220 Boating Club, Association, Industry and regional news sites and that number is growing rapidly.

How much will it cost?

Common Packages for the our Asia-Pacific market sites cost from $315 to $995 per month + GST,

We can build a package specifically for your company, it can be directed at the marine trade , racing sailors, cruising sailors or power boating areas or a mixture of a number of those groups,.

If you are a major manufacturer or exporter we can design international packages that reach your world-wide target audience.

What do you have to do to advertise online?

Not very much actually… Good content is the key factor for online marketing. But we know many companies don’t have the time or staff to produce good content, we can overcome that problem, with our large team of experienced marine journalists. . Of course we will use any written marketing material you have. You need to have a company spokesman available for interview

Its important to realise that a major story about a marine company and its products and services may appear in a magazine once, but then it is gone. By contrast Sail-World’s, Powerboat-World’s and Marine Business News 40,000-story archive is online, accessible via online searches for years..

Google and other search engines and news feed services index Sail-World and Powerboat-World news stories within five minutes of publication and so large volumes of Sail-World and Powerboat-World traffic comes from Internet searches.

Over the last 10 years, the multi-media aspects of the web have grown, images, video and audio have made it easier for companies to deliver exciting content with much less effort than previously.

We can build your online ads, your newsletters templates and screensavers, taking content from your web site and product pictures.

If you need help with your web site, we can take care of that too, we have built and we host many marine industry websites.

Please call us now, at our head office 02 49772116 or we are at Sanctuary Cove International Boat Show (0418 441359) and can talk to you in a quiet moment or next week. Once we understand your target and markets, we can provide you with a simple one page quotation,




by Rob Kothe

  

Click on the FB Like link to post this story to your FB wall

http://www.powerboat-world.com/index.cfm?nid=44581

7:37 PM Tue 20 May 2008 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.


Power Boat News

























Understanding the Ocean's role in Greenland Glacier melt by Woods Hole Oceanographic Institution (WHOI),


Dangerous conditions for boating on entire NSW Coast by Transport Roads and Maritme Services,


Revealing report on Search for American yacht Nina released *Feature by Rob Kothe and the Sail-World team,












AYSS PacificNet/Tahiti voted a success! by Asia Pacific Superyachts,














Dangerous conditions forecast for NSW boaters by Roads and Maritime Services,


APSNZ appoints Duthie Lidgard as new MD by Asia Pacific Superyachts,


Whale freed from rope at Byron Bay by Department of Agriculture, Fisheries and Forestry,








Marine Auctions experiencing rising tide of interest *Feature
Tags reveal Chilean devil rays are among ocean's deepest divers
Auckland On Water Boat Show to hold world record attempt
Zodiac at Sydney International Boat Show 2014 – Australian
Gold Coast International Marine Expo - Exhibitor space filling fast
Ceramic coated exhaust manifolds reduce engine bay temps on superboat
Reminder of safe distance requirements for whales
Changes to Australian bass closed season
Fusion achieves industry-wide acceptance of FUSION-Link
BSE Brisbane Slipways open for business as normal
Honda’s everywhere at Sydney International Boat Show!
Fifth round of XCAT World Powerboat Series moves to China
Sly 43 - Making her Australian premier
Maritimo full of confidence following recent wins
Australia event cements its position as hosting 'the' marina party
Up close and personal with whales on the Gold Coast
SA Marina Day encourages South Australians to enjoy their marinas
Southport Yacht Club raffle: Dusit Thani, BRIG Falcon, Marriott stay
Enjoy the whale spectacle, just keep your distance
The Dinghy Nav Light Solution- a brilliantly dumb idea
Extension granted for salvage of a paddle steamer on the Murray River   
Sydney International Boat Show set to embrace new location   
Thermal imaging helping bulk carriers avoid collisions in port and in   
Third CYCA Solas Trusts grant to Australian Volunteer Coast Guard   
CruiseCraft adds Explorer 595 Hard Top   
Severe weather warnings prompt reminder to boat owners   
Be won over by the new Azimut 50   
Predictwind unlocks more features on free accounts   
Tammy Wolf and Mercury's Formula 2 Powerboat on to Divisional Champion   
Monaco Yacht Show 2014 - the biggest superyacht show ever   
Biggest Display ever and 18 launches at SIBS   
Gold Coast International Marine Expo helps Sailability grant FREEDOM   
Exhibitors heat up for Cannes Yachting Festival   
Benetti 108 tri-deck Tradition Supreme will launch in Cannes   
St Kitts open for superyacht business   
Marine World Sales: The latest in buying and selling marine online   
UIM XCAT - Massive fight from Fazza secures fourth consecutive title   
Peters & May launch Mediterranean and USA to East Coast Australia   
Lifejackets are imperative: don't rely on sheer luck   
XCAT World Series - Qatar Team claim second successive victory   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png   http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW PBW
LocalAds   DE  ES  FR  IT