Powerboat-World.com
 
 
News Home Video Gallery Newsletters FishingBoating Features Photo Gallery Sail-World Australia Australian Cruising
Sail-World Australia Australian Cruising MarineBusiness-World

 

Sail-World.com : Musto Sweepstakes sweeps all before it

Musto Sweepstakes sweeps all before it

Musto Australasia    Click Here to view large photo
You’d be forgiven for thinking that Musto gear was compulsory attire on the water this year. Whilst there has been a recent explosion of new brands and products onto the market Musto clothing and most importantly the new improved HPX range have swept all before them. The list of high level boats which insist on wearing the new HPX is indeed an impressive one.

‘There’s certainly a lot of the key boats out there all wearing Musto and HPX’ said Musto Australasia’s Managing Director, Duncan Curnow. He noted that boaties know how essential good wet weather gear is to their performance, safety and comfort on the water.

‘HPX stands out on its own. There’s nothing that really gets close to it as far as performance goes. It’s definitely the premium product and it’s flying out the door.’

The HPX wet weather range was revamped following extensive testing in the tough conditions of the last Volvo Ocean Race, particularly following input from the ABN Amro crew, and the range now sports a number of new features. These include a slightly longer jacket, restructured spume visor, higher zip, a stiffer version of the famous Gore-tex fabric and the list goes on…. HPX has always outperformed the market but the recent redesign has been a quantum leap.

On the housekeeping front, another advantage of the Gore-tex fabric is that the wet weather gear can be thrown in the washing machine, even lightly tumble dried, and this treatment is actually good for it as it improves longevity – something Musto try to educate people about.


‘We’ve introduced a new colour ‘platinum’ this year’ added Curnow ‘now it’s come down to the mainstream level we’re struggling to keep up with demand for the new platinum colour.’


The popularity of the brand was confirmed to us here at Powerboat-World when we recently launched the second annual Musto Sweepstakes competition. As soon as the competition was advertised we received a flood of entries from readers all keen to get their hands on the prize of an ever popular Musto Snug.

Duncan Curnow observed that the Snug was a logical choice for the Musto Sweepstakes competition prize.

‘The Musto snug is something that everyone wants, needs, respects; everybody knows about it… It doesn’t matter what time of year it is, we always just keep on selling them, it’s phenomenal!’

Musto Sweepstakes competition runs until 19th February 2008 and you can enter online at either Powerboat-World.com or Sail-World.com (there’s a link on the top right hand side of each site.) The lucky winner will have a choice between two great prizes: Snug Blouson or a Snug Zip Neck Fleece. Both garments are warm and breathable, using a Polaretec 200 fleece lining, with the Blouson having added protection from wind and rain sporting a breathable DWR finish.



Alongside its extraordinary success in the nautical market, Musto has a rapidly growing range of casual wear that is proving popular both here and in New Zealand. The range includes a wide selection of casual clothing, characterised by Musto’s renowned attention to detail and careful selection of fabrics including Gore-Tex®, Polartec®, Primaloft®, Kevlar, Codura plus ever so comfortable soft brushed cottons, as well as quick dry cottons not to mention SPF tops as well.

The Spring/Summer 2008 collection was launched at this year’s Sydney International Boat Show and after this strong reception was shown at the Fashion Exposed trade show in Melbourne. Curnow said that the trade show was a great springboard into the mainstream fashion industry ‘we picked up a lot of new accounts there’ and helped to make the general public aware that Musto wasn’t just a wet weather gear brand.

‘A lot of people have never seen a Musto shirt or a Musto polo or a Musto pair of shorts before. Now that the boating market is starting to accept that there are a lot of new products out there, the casual range is being requested more and more from non marine type stores, it’s a really exciting time at Musto.’

He commented that even non boaters responded positively to their casual range.

‘No matter what your hobbies or interests are in life there is a desire for the water. We’re a nautical brand and there’s something about having nautical clothing, whether it’s just the small Musto boat logo or whether it’s the lifestyle that people admire, there’s definitely something there.’

‘It’s not something that you have to wear on a boat. It’s not something that you have to wear around a yacht club. It’s everyday mainstream clothing with fantastic fabrics, great attention to detail, good colours and well suited to the Australian climate.’

It looks like 2008 is going to be a huge year for Musto with boating event involvement at all levels throughout Australasia including New Zealand’s newest regatta the 'BMW Auckland week Regatta'.

‘We’re a young, dynamic team and we’re energetically behind what we’re doing. We’re all driving the brand forward at a hundred miles an hour. People are now seeing that we’re changing our product mix. We’re still keeping our traditional products, people still want them, but we’re also bringing in a lot of new products that are being accepted very well.’

‘We are no longer your staid traditional brand but with our new life are an active, vibrant, professional company that is really changing the way we do business and the way people view the brand – and it shows that the public are really liking what they see! ’


Contact details:

Musto Australasia Pty Ltd
Unit 6/224 Headland Rd
Dee Why NSW 2099
02-9907 4141
0800 501 024 (Toll Free NZ)
info@musto.com.au

www.musto.com.au




by Media Services

  

Click on the FB Like link to post this story to your FB wall

http://www.powerboat-world.com/index.cfm?nid=40054

8:34 AM Tue 18 Dec 2007 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.


Power Boat News













Fort Lauderdale International Boat Show - 13 things to See and do by Fort Lauderdale International Boat Show,






























Yamaha inspires students to succeed by Yamaha Motor Australia,








Swan celebrates sales success *Feature by Jeni Bone,




Polar research: Six priorities for Antarctic science by Mahlon C. Kennicutt II and colleagues,


Stealth i14 out of China by Neil Patchett,










National 4x4 Outdoors Show and Fishing and Boating Expo - 4WD heaven
Yanmar selected for big torque at low revs
Sydney Boat Show display winners recognised *Feature
China Yachting Conference lines up the speakers
2014 National 4x4 Outdoors Show: Popularity of caravanning and camping
2015 Sydney Inte'l Boat Show - Boating Industry commences planning
Last chance to join 2014 Multihull Solutions Whitsunday Rendezvous
Dangerous conditions for boaters from this evening
Pacific Boating membership offers hassle-free boating *Feature
Marine15 expands trade, networking and B2B opportunities *Feature
2014 Auckland on the Water Boatshow - Huge prize packs up for grabs
4X4 Outdoors Show and Fishing and Boating Expo wows water lovers
John Wilson has sights set on second P1 SuperStock title
Torquay Grand Prix - Pertemps tops table on penultimate day
Plain sailing for yachts with river cargo ship ban in Shanghai
Dangerous conditions for boaters from this afternoon
Sydney Int'l Boat Show - Stellar results for Multihull Solutions
NSW Environment Minister awards 'Fish Friendly' Marina Accreditations
Refurbished Protector project 'better than buying new'
Gold Coast International Marine Expo - High-Diver Steve Black is back
4x4 Outdoors Show, Fishing and Boating Expo - Campfire cooking corner   
See the heat with FLIR ONE *Feature   
John Temple to retire, Will Sangster appointed General Manager   
Multihull Central launches Aquila range at SIBS *Feature   
If all else fails read the instructions!!   
If all else fails read the instructions!!   
Sun shines on recreational boating at Sydney International Boat Show   
Phuket Yacht Show: new kid on the block taking on PIMEX? *Feature   
2014 Offshore Superboat Championships - The boats are back!   
Sydney International Boat Show - Days 3 & 4 *Feature   
Kirby Marine launch 13metre Naiad Tender   
Shellfish reefs in Port Phillip Bay to be rejuvenated   
2014 Brisbane Boat Show - What's your trailer boat worth?   
Custom exhaust system solves buoyancy problem   
Sydney International Boat Show - Day 2 *Feature   
Marine Rescue volunteers celebrate new unit and $120,000 vessel   
Sydney International Boat Show - images from Day 1 *Feature   
Pantaenius Insurance - being seen in yellow, green and orange *Feature   
Sydney International Boat Show begins!   
Sydney International Boat Show - Changed conditions on Sydney Harbour   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png   http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW PBW
LocalAds   DE  ES  FR  IT