> Powerboat-World.com
 
 
News Home Video Gallery Newsletters FishingBoating Features Photo Gallery Sail-World Australia Australian Cruising
MarineBusiness-World
Sail-World.com : Boat Shows - Provide touch and feel and world-wide exposure
Boat Shows - Provide touch and feel and world-wide exposure


'Show Halls - RYA Dinghy Show'    RYA    Click Here to view large photo

In less than two weeks the world’s largest dinghy boat show, the RYA Dinghy Show will open at London’s Alexandra Palace.

On Saturday and Sunday March 2nd and 3rd some 200 exhibitors will be showing their wares to the walk in audience.
But many will consider there is an Elephant in the Room – the Internet.

Over the last decade the Internet has changed the world in ways that seem almost surreal.

We listen to radio stations from anywhere in the world and download the latest movies in minutes.

We buy online from all around the world, with many high street retailers in serious trouble.

The classified sections of newspapers, once rivers of gold, have almost dried up and newspaper and magazine circulations continue to plummet worldwide.

So across all business sectors, the graphs are studied to see if the Internet is turning the world upside down,

World-wide attendances over the last decade to Trade Shows and Exhibitions are down 15-25%, largely because show attendance is no longer needed to gain information, much more readily available online.

This is not just a British issue, it’s happened to the Dusseldorf and Genoa Shows, Sydney International Boat Show, the Annapolis Boat Show and Fort Lauderdale Boat Shows, in fact we cannot think of a long established Boat Show that has not experienced the same audience decay.

RYA Dinghy Show -  RYA   Click Here to view large photo

Yet once again event organisers, exhibitors and marine media will be focusing on attendance numbers, as the most significant measure of the RYA Dinghy Show’s success but this emphasis ignores what such shows are really about.

The main attendance driver is the opportunity for touch and feel and talk for that reason trade shows, while losing visitor numbers, are gaining in the quality of contacts.

Show visitors these days are not just looking for information, mostly they have that already and the questions exhibitors are asked certainly reflect that.

RYA Dinghy Show 2010 -  RYA   Click Here to view large photo

What show visitors want is to touch, feel and talk... The talking part is more often to gauge the ethos of the organization they might be dealing with down the course.

So whether it’s a Dinghy Class organization, a Sailing School or a boat builder, the product presentation, the ability for the Show visitor to get a feel for the boat and the friendly smile, after being asked the same question for the 300th time are all part of the consumer´s decision making mix.

RYA Dinghy Show -  RYA   Click Here to view large photo

So the fact that the 2006 RYA Dinghy Show had 11,549 attendees and the 2011 Show had just over 8,500 is not cause for wrist slashing.

What must be understood is that now-a-days, while the Internet has meant 15-25% of the once upon a time visitors are finding the information they need on line, is that as well as the touch and feel on the ground audience, overall the impact of the 2013 Show via feet on the ground, via major sailing websites, via Twitter and Facebook will be much more significant than ever before.

This month some 220,000 Sail-World readers for instance, will read detailed coverage of the event with news, interviews etc. That kind of coverage volume just did not exist back in 2006.

So rather than bemoaning the shrinking show visitation, it’s time to congratulate the RYA, the longtime sponsors Suzuki and Yachts & Yachting, the media and to all the exhibitors and dinghy enthusiasts who together to make this such an important event on the UK and European and world boating scene.

We too trust that it will not be snowing, as it was during the London Boat Show, and that visitors come in droves, but for those who don’t, we know they will discover lots about the event and the exhibitors online.

See you there, or follow the event online with us.



RYA Dinghy Show 2013 -     Click Here to view large photo


by Rob Kothe and the Sail-World Team

  

Click on the FB Like link to post this story to your FB wall

http://www.powerboat-world.com/index.cfm?nid=106663

2:19 PM Sun 17 Feb 2013GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on


Related News Stories:

25 Feb 2013  RYA Dinghy Show to showcase latest boats, books, kit and more
25 Feb 2013  Barz Optics at RYA Dinghy Show to source a UK dealer
22 Feb 2013  UK Sailing superstars at RYA Dinghy Show 2013
14 Jan 2013  New licence holder ofLlaser 2000 dinghy announced
11 Jan 2013  International Optimist Australian Championships Day 2 overall
08 Nov 2012  Eight additional RS100's set to arrive in Australia before Christmas
18 Sep 2012  VIODA girls training weekend - Opti girls rule!!
18 Sep 2012  RS Feva Grand Prix at Lee On Solent SC overall
14 Sep 2012  Scottish RS400 Series at Port Edgar
12 Sep 2012  RS700 UK National Championships at Hayling Island SC overall
MORE STORIES ...






Power Boat News











UK superyacht industry on the rise by British Marine Federation,












Predictwind helps you pick the best time to depart by Richard Gladwell Sail-World.com/nz,
































Understanding the Ocean's role in Greenland Glacier melt by Woods Hole Oceanographic Institution (WHOI),


Dangerous conditions for boating on entire NSW Coast by Transport Roads and Maritme Services,


Revealing report on Search for American yacht Nina released *Feature by Rob Kothe and the Sail-World team,








Auckland on the Water Boat Show: Two new Bavaria yachts on display
You are invited to a Boating Safety Conference in Auckland
AYSS PacificNet/Tahiti voted a success!
Taiwan's first marina a Superior effort *Feature
Ferretti Group’s ‘Service University’ for the first time in Asia_Pac
Solar 1 Monte Carlo Cup 2014 - Day 1 + Video
Portland’s new state-of-the-art boat ramp officially opened
2014 Sarasota Grand Prix - 77 Lucas Oil SilverHook got second place
Superboats turn up the heat in the Tropics
Dangerous conditions forecast for NSW boaters
APSNZ appoints Duthie Lidgard as new MD
Whale freed from rope at Byron Bay
Tidal current installations will increase boating hazards
Dangerous conditions for NSW coastal boaters from Thursday
World premieres and national debuts for Sydney International Boat Show
Marine Auctions experiencing rising tide of interest *Feature
Tags reveal Chilean devil rays are among ocean's deepest divers
Auckland On Water Boat Show to hold world record attempt
Zodiac at Sydney International Boat Show 2014 – Australian
Gold Coast International Marine Expo - Exhibitor space filling fast
Ceramic coated exhaust manifolds reduce engine bay temps on superboat   
Reminder of safe distance requirements for whales   
Changes to Australian bass closed season   
Fusion achieves industry-wide acceptance of FUSION-Link   
BSE Brisbane Slipways open for business as normal   
Honda’s everywhere at Sydney International Boat Show!   
Fifth round of XCAT World Powerboat Series moves to China   
Sly 43 - Making her Australian premier   
Maritimo full of confidence following recent wins   
Australia event cements its position as hosting 'the' marina party   
Up close and personal with whales on the Gold Coast   
SA Marina Day encourages South Australians to enjoy their marinas   
Southport Yacht Club raffle: Dusit Thani, BRIG Falcon, Marriott stay   
Enjoy the whale spectacle, just keep your distance   
The Dinghy Nav Light Solution- a brilliantly dumb idea   
Extension granted for salvage of a paddle steamer on the Murray River   
Sydney International Boat Show set to embrace new location   
Thermal imaging helping bulk carriers avoid collisions in port and in   
Third CYCA Solas Trusts grant to Australian Volunteer Coast Guard   
CruiseCraft adds Explorer 595 Hard Top   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png   http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW PBW
LocalAds   DE  ES  FR  IT