Powerboat-World.com
 
 
News Home Video Gallery Newsletters Features FishingBoating Photo Gallery Sail-World Australia Australian Cruising
MarineBusiness-World
Sail-World.com : Bill Barry-Cotter shares year's highlights and ambitions for 2013
Bill Barry-Cotter shares year's highlights and ambitions for 2013

'Garth Corbitt, Greg Haines, Bill Barry-Cotter'    Maritimo    Click Here to view large photo

Maritimo boss and boating’s senior statesman, Bill Barry Cotter invited the south-east Queensland marine and consumer media to a 2012 overview and preview for 2013.

The presentation involved marketing director, Greg Haines, CEO Garth Corbitt and Bill Barry-Cotter.

As well as reinforcing the brand’s commitment to 'engaging customers more often', the event highlighted Maritimo’s achievements in 2012, including new models and awards during the past year: Bill Barry-Cotter’s induction into the Boating Industry of Australia Hall of Fame, the M58 Cruising Motoryacht named as ‘the best imported cruising motoryacht in the USA’, and Maritimo Offshore Racing Team’s win in the World Offshore Powerboat Championships superboat category at Key West in November after a 20 year run at top honours – the event was the ideal opportunity to discuss industry issues.

At the forefront, Barry-Cotter discussed barriers to manufacturing in this country, grey imports and marine park zones and their impact on boat sales, as well as exciting news of the Coomera marina development he has designed.

Barry-Cotter also announced the appointment of Spencership as sole distributor to Europe and the Middle East. Based in Monaco, the company has grand plans for getting the brand to markets that offer the most potential for growth.

Revealing that 90% of Maritimo boats are destined for export, Barry-Cotter said the US, South America and Europe were 'strong' and Brazil is looking particular buoyant, with most than 28 yacht outlets already expressing interest in Maritimo.

'Europe though is by far the biggest market. We haven’t really sold anything there since 2008, but we’re looking forward to that changing since we teamed up with Spencership.'

Maritimo, Barry-Cotter continued, is the only boat manufacturer in Australia to be ISO 9001 certified, and has just achieved its three-year re-certification, 'which is testament to the discipline and approach of our company'.

Throughout the build, quality control is undertaken by three independent auditors, four to five times, depending on the size of the boat. Clients and dealers inspect the boat during build, followed by a surveyor putting the boat through its paces during sea trials.

'Client feedback is vital, at all stages from concept through to delivery. They are involved in the process.'

In 2013, Maritimo is committed to more promotions, more events and activities for owners and enhanced communications.

As Greg Haines, marketing manager outlined: 'We will be organising musters for both brands, using social media, e-news, advertising and boat shows to proactively showcase the brand and explore new markets.'

The company will be upping its investment in its sales team, including formal training and assessment, customised for each individual.

'We will be carrying out customer and dealer surveys, focusing on our image, brand and products, as well as potential markets and the transparent process of the value chain, ensuring improved response time.'

The hallmarks of the brand will remain and be reinforced, Haines continued. 'Race-bred technology, Australian owned and built, quality engineering, design and innovation.'

Key to staying ahead of competitors and the economic impact of the GFC, high Aussie dollar and oscillating consumer confidence, is paring back the Maritimo offering, 'not trying to be everything to everybody', said Barry-Cotter.

'We are best at building long range motor yachts and we will concentrate on that, letting the sports boats and fishing boats go while we focus on what our brand is known for.'

In 2013, Maritimo will be focusing on 'building the most fuel efficient and lowest running costs luxury cruisers', through investment in its personnel, R&D, after sales service and 'customer connectivity'.

Despite the hype associated with pod drive propulsion, Barry Cotter acknowledged a widespread customer disillusion with the technology that was costing them many thousands of dollars in repairs.

'It’s a classic case of not believing everything a sales man tells you,' explained Barry-Cotter. 'We have observed with the pods, by three to five years, customers are finding bills of $40,000 coming in. Even Cummins Zeus, the second largest manufacturers of pod drives in the world is exploring other options, like a single computer for the engine, with joystick control and shaft drive inboard engine, which saves costs all round.'

The problems lie with the shape of the pods, Barry-Cotter stated. 'You can’t trim fore and aft. In the M43, at seven and a half knots we have found shaft drive is nearly 50% more efficient – it’s bizarre the difference. Shaft drive are eons ahead. Going forward, we won’t even bother with the pods because of the service issues.'



During testing across the range for both Maritimo and Mustang, Barry-Cotter said fuel efficiency has proven outstanding using shaft compared to pod drives.

Barry-Cotter said one of the key drivers that saw the M58 win over the five other models being considered for the imported cruiser title in the USA in November was its fuel efficiency.

'The Mustang 43 was using 12% less fuel at cruising and 30% less at 20 knots. The M58 boasts fuel consumption that is much better than its competitors, despite being heavier. It has lower servicing and maintenance costs as well.'

He said while some of the Maritimo and Mustang vessels provided the option of either shaft drive and IPS he could see a day when pod drive propulsion systems were very much in the minority.

'The maintenance costs are an issue as vessels get a little older and we can get even better performance and efficiency from shafts with the correct shaft angle and hull design,' he said.

An industry issue that garnered a lot of debate was the impact of grey imports and marine park zoning on new boat sales.

Barry-Cotter said while the new boat buying public was becoming increasingly more fuel and environment conscious the marine industry was doing itself a disservice by continuing to allow the importation of non-compliant grey imports.

'Why for the life of me there has not been a Federal Government crackdown on this I’ll never know,' he said. 'We have a carbon tax, a Government that is hell bent on seeing reduced emissions and yet there is a whole sub-industry in existence which allows the importation of cheap boats with motors that are illegal in many parts of the world.

'The government’s carbon tax even applies to safety equipment, like fire suppression systems, making local boats less competitive than imports that do not have to carbon tax in the country of origin.

'It should be stopped and stopped immediately.

'What we need is a consumer group that leverages the numbers. There’s something like one million boats registered in Australia and many more people who enjoy boating and fishing – those are powerful numbers.'

According to Barry-Cotter, the BIAA and other industry organisations should harness the sheer numbers of boaties and anglers to lend weight to their lobbying.

'It’s that old cry ‘somebody needs to do something’,' said Barry-Cotter, referring to the powerful US pro-gun lobby, the NRA, which holds such sway over the government because of its 4.3 million members – many of whom are awarded membership with the entry price to gun shows.

'Imagine a consumer boating club, like the RACQ or NRMA, where people become members when they attend a boat show, or register their boats, or buy something from a chandlery. It would be people power that governments couldn’t ignore.'

The champion Maritimo raceboat competing at Key West, US -  Maritimo Offshore Racing   Click Here to view large photo


Crucial to the future of the brand’s pleasure boats is the R&D invested in racing. 'For 20 years I have been trying to be racing’s number one, which is why I founded Maritimo in the first place,' said Barry-Cotter.

'Our objective is to translate our success in racing to the performance in our pleasure boats, making them a knot to a knot and a half faster and a lot more efficient. I will keep pushing that as long as I am building boats.'


by Jeni Bone

  

Click on the FB Like link to post this story to your FB wall

http://www.powerboat-world.com/index.cfm?nid=105195

12:25 AM Tue 1 Jan 2013GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.







Power Boat News

Minister for Natural Resources, Lands and Water, Kevin Humphries and Minister for Roads and Freight Duncan Gay have announced the successful tender for the dredging of Swansea Channel has been awarded to Neumann Dredging Pty Ltd. ... [more]  

Have trailer, will travel *Feature by Jeni Bone
All Marine Spares were out in force at last weekend’s Upper Hawkesbury Power Boat Club Spectacular, which drew local and interstate participants and enthusiastic crowds numbering in the several thousand. ... [more]  

Auckland On The Water Boat Show: Images from the final day by Richard Gladwell, Sail-World.com/nz
The Auckland International Boat Show concluded today having enjoyed four days of moderately acceptable weather. Attendance figures have not yet been announced however they are expected to be close to or exceed last year's Show. ... [more]  

Mr Priddy hopes to shave up to seven days off the current powerboat record of 60 days 23 hours 49 minutes, held by New Zealander Pete Bethune. He will make the formal announcement at the Fathom Ship Efficiency Conference in London on Wednesday October 1st. The boat has been designed by Professor Bob Cripps, former Technical Director of VT Halmatic. ... [more]  

A new provisional World Record was set on the Viaduct Harbour today with 52 paddlers covering the 100 metre course on the Lancer SUP. There were no incidents in the attempt - which sets a new mark category in the Guinness World Records. ... [more]  

Marine Rescue Forster-Tuncurry has been named a winner in the 2014 NSW Water Safety Awards, taking out the prize for the Water Safety Event of the Year. The Award, presented tonight, is for the unit’s successful Water Expo, staged in January at the peak of the summer holiday and boating season. The award was accepted by Deputy Unit Commander Ray Mazurek. ... [more]  

Marine Rescue NSW volunteers have been recognised for their enormous contribution to safety on the water, with the rescue service taking out a prestigious title at the 2014 NSW Water Safety Awards. MRNSW won the Most Outstanding Contribution to Water Safety by an Organisation category at the annual awards, presented tonight. ... [more]  

An attempt will be made on Saturday afternoon set set a new Guinness World Record mark for the most people on a Stand Up Paddleboard (SUP) The SUP used for the record attempt will be supplied by leading New Zealand inflatable manufacturer, Lancer Industries, and the SUP uses Lancer's AirDock technology.. ... [more]  

Rescue vessel Point Danger 30 from Marine Rescue Point Danger base, went to the aid of a yacht with mechanical and sail failure shortly before 10 o’clock this morning. The yacht, with three people on board had been experiencing strong winds east of Cook Island off the coast of Northern NSW and was forced to seek help when its engine failed and mainsail blew out. ... [more]  

Having grown into the world’s largest marine motorsport brand over the last 12 years, Powerboat P1 has announced plans to take its SuperStock powerboat and AquaX jet ski race series to Singapore next year as a first step to racing throughout the region. ... [more]  

Sail-World did a quick tour of the on the water exhibits at the Auckland On The Water Boat Show. Her's a quick selection of some of the almost 200 boats on the water in the Viaduct Harbour. ... [more]  

The Auckland On The Water Boat Show opened this morning in brilliant Spring sunshine. Based on the Viaduct Harbour, Auckland, there are nearly 200 exhibiting companies and over 200 boats are at the event which runs through to Sunday September 28. ... [more]  

RBT only applies when vessel is underway by Boating Industry Association
Following some reports RBT testing was occurring whilst at anchor, Michael Drake Principal Manager Boating Safety, Maritime Management Centre, Transport for NSW, has confirmed with RMS legal team that 'RBT only applies when a vessel is underway (i.e. not at anchor, moored or berthed at a wharf or marina)'. ... [more]  

BIA and MIMRA at RMS Boating Safety Day! by Boating Industry Association
BIA and MIMRA will be promoting our 50 Point Safety Check on Sunday the 28th of September, Bayview Boat Ramp, Rowland Reserve, Pittwater Road, Bayview from 10:00 am running until 2:00 pm. ... [more]  

Iridium have recently released the Iridium GO!, their latest product in the satellite communication market. It’s portable, battery powered, and creates a WiFi hotspot. www.predictwind.com!PredictWind!new have partnered with Iridium to put together a package catering specifically to the marine market. ... [more]  

The flagship of Riviera’s award-winning Sport Yacht collection is supremely comfortable with innovative alfresco lifestyle concepts, ultramodern marine technology and palatial appointments – a high-performance yacht akin to a floating six-star resort. ... [more]  

Growing affection for high-end luxury power boats boasting a noble and nostalgic design has inspired the new 54 Daybridge from award-winning boat-builder Belize Motoryachts. ... [more]  

These are some life’s great pleasures and ones you really do want to share. After all, if something has been finely crafted, it’s almost one’s duty to indulge others in the pleasures you’re partaking. Now ever since Aranui's significant keel was first laid down, this 40 footer has been a talking point and it was not long before Corsair Boats were on to building another Bass Straight Motor Yacht ... [more]  

Bristling with innovation, technology and time-honoured craftsmanship, Riviera’s new 515 SUV and 50 Enclosed Flybridge will make their West Australian premieres at the 2014 Mandurah Boat Show from October 10 to 12. ... [more]  

South Australian marinas and yacht clubs are planning a full day of predominantly free on-water and land based events on Sunday 12th October for people to experience the boating lifestyle first-hand and learn how easy it is to get involved. ... [more]  

Making its debut at the Gold Coast International Marine Expo, the BRIG Navigator 700 is 7-metres of versatility and durability, with room for 11 people in comfort – 12 in the twin engine version. ... [more]  

Marine Auctions at Runaway Bay hosted their first auction to welcome in Spring with a bevy of boats and marina berths up for purchase. ... [more]  

Digital is an important aspect of today's marketing mix and the marine industry has begun to embrace its importance. ... [more]  

Win an Electronic Device of Your Choice to the Value of $750 for Your Best Profit Idea. ... [more]  

John Crawford never dreamed a love of messing about on boats would lead to the creation of an empire. The Queensland boating identity has come a long way since his obsession for all things marine led him to set up a boatyard on the Wynnum Esplanade in 1964. ... [more]  

The operator of a Portsmouth-based barge has today been made to pay almost £111,000 in fines and costs after pleading guilty to a breach of maritime legislation. Serco Ltd admitted an offence at Portsmouth Crown Court in relation to the health and safety of workers aboard the barge 1706, which is operated as part of a service contract with the Ministry of Defence. ... [more]  

You scratched my seagrass! by Steven Katona, Newport, RI
Sailors for the Sea publishes monthly articles that translate the language of marine science into fascinating articles about ocean health. ... [more]  

Join us on Boating Safety Day on 28 September by Roads and Maritime Services
Boating Safety Day is a free community event for the whole family. Join us across NSW on Sunday 28 September, between 10am and 2pm, enjoy a range of marine activities and learn about safe and responsible boating. ... [more]  

The closed waters area between Indian Head and Waddy Point at Fraser Island will re-open to the taking of finfish from midday Tuesday 30 September. Queensland Boating and Fisheries Patrol (QBFP) district officer Geoff Fergusson said the closure was in place to protect finfish during their breeding cycle. ... [more]  

Lancer Industries Ltd returns to the Auckland On Water Boat Show after almost a decade away. It will mark several significant events for Lancer including new pricing, a Guinness World Record attempt and an Introduction to Sea Blade. The Lancer stand is located beside the ETNZ building. ... [more]  

Dangerous conditions forecast for NSW boaters by Roads and Maritime Services
Roads and Maritime Services has issued an alert after a Bureau of Meteorology warning about dangerous surf conditions from Gabo Island to Tweed Heads developing tomorrow, Sunday 21 September. ... [more]  

Visitors to this year’s his year's Genoa International Boat Show will find the event 'renewed and more dynamic', adapting to the needs of an industry that is just beginning to see Spring at the end of a long hard Winter. Exhibitor numbers are up on last year, with sailing boats and small-to-medium sized motor boats leading the charge. The show will have a new layout ... [more]  

Exhibitors have chosen to go big, with luxury brand, Riviera, displaying $10,500,000 worth of boats in the Viaduct Harbour and four boats designed by local company Roger Hill Yacht Designs, worth $5,500,000 on show. The four Hill-designed yachts are the striking 17-metre Voodoo, built by Pachoud Yachts, 14.95-metre Tribute, 13.1-metre Notorious and an 8.9m ArrowCat. ... [more]  

Ten safe and clean refueling tips for boaters
Mercury heads field in ski racing’s World Championship selection
Abbot Point onshore disposal
New Zealand's largest on water boat show kicks off next Thursday
Auckland Water Boatshow: Practice session for Guinness World Record
Brisbane to host new boat show at Manly on Moreton Bay *Feature
2014 Honda RYA Youth RIB Champions crowned + video
Great Barrier Reef plan released for comment
Superior prepares for Monaco Yacht Show debut *Feature
Sharks more abundant on healthy coral reefs
RYA Advanced Powerboat Handbook unveiled at PSP Southampton Boat Show
Brisbane Boat Show - Opens with great attractions and innovations
Brisbane Boat Show begins *Feature
P&O and Princess Cruise Ships to continue operating into Abell Point
No more XCAT action in China this year, but landmark agreement signed
Yamaha major sponsor of 2014 Rip ‘n Ride 7
Superboat Champ: Maritimo well positioned as race series nears its end
Command Thrust outboards with Counter-Rotation find eager market
Southport Yacht Club celebrates opening of 68th season *Feature
Brisbane Boat Show starts Friday - biggest in 10 years! *Feature
Marine Auctions adds new recruits   
Ministerial advisory group launched by united marine industry sector   
2014 Auckland on Water Boat Show: Coming up at the end of September   
Australian research sheds light on ocean garbage gyres *Feature   
Round the World racer joins Southern Pacific Inflatables   
2014 Gold Coast Int'l Marine Expo - Quintrex factory opens its doors   
Mediterranean Grand Prix - Pons and Chris win the titles   
18 anti-piracy weapons for ships to fight pirates   
Skysol Frame Large: A new shading solution for sunroofs   
Mediterranean Grand Prix 2014 - Wins for Victory and Chaudron   
Mediterranean Grand Prix, UIM-ABP Tour: Pons claims Runabout GP1 win   
Mediterranean Grand Prix - Al Zaffain and Bin Hendi win race 1   
Court judgement a stark reminder about towing safety   
Australian Offshore Superboat 2014 - Superboats ready for Redcliffe   
Southport Yacht Club’s annual Sail Past and Blessing of Fleet Ceremony   
Gosport Grand Prix of the Sea finale to decide P1 champions   
Camper & Nicholsons Yachts presents the Sagitta 42   
GT15 and GT30 European Championships - Jelf takes to the podium twice   
Marine Rescue crew saves cruiser in trouble in rough conditions   
XCAT Series gets set to conquer another continent in 2015   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png   http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW PBW
LocalAds   DE  ES  FR  IT