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 Why should we advertise with Powerboat-- World?


How much will it cost?

Powerboat-World online advertising delivers instant reach. The cost per thousand advertising impressions on Powerboat-World is generally less than 1/5th of the cost of marine print media. 

Annual Powerboat-World promotional programs, for the regional market, cost from $315 to $795 per month + GST that is between $3,780 and $9,540 per year + GST. 

There are a range of larger international packages for manufacturers and exporters, which cost between US $12,000 and $35,000.  

Just as the sailing audience has moved online making Australia's own Sail-World.com the largest sailing news network in the world, the powerboat audience is following the same trend.

Powerboat-World is the largest power boating news source in the Asia Pacific, delivering boating news two to three months before the magazines.  

Powerboat-World.com is a key source of information for serious boaters because we can  cover recreational boating news in great detail.  We cover offshore powerboat racing and other forms of racing as well as cruising and marine travel destinations.

Because we've been on-line in the marine news area for seven years with a proud track record, our news coverage goes to over 900 different media groups including national and international marine websites.

Powerboat-World will not wait for boaters to visit. Much of its audience, visits the site 3-10 times each month but Powerboat-World is sending out  35,000 newsletters a week, delivering News, Advertisers’ Press releases and hyperlinked ads to the rapidly growing  subscriber base.

As our Powerboat-World Editor Mark Rothfield says it’s the speed of getting new production information to the market that is important and also how long the information stays out there.

A major story about a marine company may appear in a magazine once, but then it is gone. By contrast Powerboat-World’s 85,000-story archive has been online for 12 years.

Google, Yahoo and other search engines and news feed services index Powerboat-World news stories within five minutes of publication and so large volumes of Powerboat-World traffic comes from Internet searches.

Powerboat-World has a suite of sophisticated download systems for product brochures, screensavers, image galleries and video content.

Preparing your 2012 budget?  Boaters have moved online and that process continues to accelerate with broadband, so you need to make sure that between 40% and 100% of your advertising expenditure is allocated to online media.


Powerboat-World Standard Promotional Package: The standard  package for small and
medium size companies cost AUD$315 per month


With this package Powerboat-World publications will display animated Advertiser’s link buttons on the left hand side of website,<<<< and will post up to 24 Advertiser’s newsworthy press releases, accompanied by images provided by the advertiser and/or from our own image archives. Powerboat-World will works closely with advertisers to ensure regular editorial coverage. 

Powerboat-World Premium Promotional Package: Costs AUD $795 per month

Most important: Premium Advertisers own exclusive newsletter material will be send to the combined Powerboat-World mailing lists. (one newsletter for every three Premium months per year.)  A highly effective contact list for finding new clients. Premium Advertisers will have extra prominent onsite advertising (on the right hand side of pages)>>> as well as on the left hand side <<<<.

Powerboat-World will works closely with Premium advertisers to ensure a flow of features and regular editorial coverage.
Additionally Premium Advertiser have unlimited New Products database rights; Brochure download facility and Powerboat-World will build and distribute Corporate screen saver program. (these facilities can be added to the Advertisers own website.)

Increasingly advertisers are moving to year-round Premium Packages, or are using a mixture of Standard promotion, with Premium promotion during key months for their product range. This allows programs for a range of budgets, as can be see with examples of mixed Standard/Premium packages,

Because of the importance of direct newsletter marketing most new advertisers are starting with the 9 Standard/3 Premium package which costs $435 per month and delivers one of those.

Powerboat-World Rates + GST (for Australian companies only)     -      from February 2011


12 months

9 Standard

6 Standard

3 Standard

12 months



3 Premium

6 Premium

9 Premium




$5,220 pa.


$8,100 pa.

$9,540 pa.


$315 pm.

$435 pm.

$555 pm.

$675 pm.

$795 pm.







Contact TetraMedia 02 49772116

* Data sources - Alexa/Amazon and Sawmill & magazine publishers public docs.)




Sail-World Latest Stats

Month Unique visitors Number of visits Pages Hits Alexa Ranking Time on Site Page Views/visit
Aug 2013 251,548    603,317 5,522,341  55,954,504 28,143  20.21 mins   9.15
Sep 2013 581,525 1,236,648 9,329,919 116,931,334 21.232  22.02 mins   7.54
Oct 2013 339,032    784,230 5,895,624  50,782,906 20,521  19.90 mins   7.52
Nov 2013 326,213    726,456 5,992,068  50,490,303 22,913  17.70 mins   7.88
Dec 2013 333,722    706,570 6,670,405  52,112,099 25,662  16.37 mins   9.44
Jan 2014 302,268    643,528 7,788,011  52,851,616 24,931  19.11 mins 12.10
Feb 2014 236,709    510,065 7,542,585 40,930,946 25,987  19.07 mins 14.79
Mar 2014 245,566    543,048 6,856,819 46,987,454 26,630  19.85 mins 12.62
April 2014 246,642    552,864 7,569,214 29,239,764 27,603  20.49 mins 13.70
May 2014 289,188    640,830 9,856,741 35,416,811 27,827  20.31 mins 15.38
June 2014 290,782    621,480 9,492,131 32,722,767 24,969  21.48 mins 15.27
July 2014 329,403    683,272 10,482,004 31,403,611 22,550 19.5 mins 15.34
Aug 2014 224,388    503,625 8,520,550 32,405,219 23,715 21.5 mins 16.92
Sept 2014 228,494    491,281 8,811,256 32,695,695 24,505 22.5 mins 17.94
Oct 2014 278,824    526,621 8,631,208 36,556,515 25,512 23.5 mins 16.39


Total unique visitors for 2013:   3,008,471


2013 was up 52% from 2012. 

The first four five months of 2014 up 43
% on 2013



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