|
Why should we advertise with Powerboat-- World?
Just as the sailing audience has moved online making Australia's own Sail-World.com the largest sailing news network in the world, the powerboat audience is following the same trend.
Powerboat-World is already the largest power boating news site in Australia, delivering boating news two to three months before the magazines.
Powerboat-World.com is a key source of information for serious boaters because we can cover recreational boating news in great detail. We cover offshore powerboat racing and other forms of racing as well as cruising and marine travel destinations.
Because we've been on-line in the marine news area for seven years with a proud track record, our news coverage goes to over 900 different media groups including national and international marine websites.
Powerboat-World will not wait for boaters to visit. Much of its audience, visits the site 3-10 times each month but Powerboat-World is sending out 15,000 newsletters a week, delivering News, Advertisers’ Press releases and hyperlinked ads to the rapidly growing subscriber base.
As our Founding Editor Bob Wonders says it’s the speed of getting new production information to the market that is important and also how long the information stays out there.
A major story about a marine company may appear in a magazine once, but then it is gone. By contrast Powerboat-World’s 45,000-story archive has been online for seven years.
Google, Yahoo and other search engines and news feed services index Powerboat-World news stories within five minutes of publication and so large volumes of Powerboat-World traffic comes from Internet searches.
Powerboat-World can deliver your Press Release to Google’s News index and no other marine media in the southern hemisphere can do that.
Powerboat-World has a suite of sophisticated download systems for product brochures, screensavers, image galleries and video content.
Preparing your 2007 budget? Boaters have moved online and that process continues to accelerate with broadband, so you need to make sure that between 40% and 100% of your advertising expenditure is allocated to online media.
How much will it cost?
Powerboat-World online advertising delivers instant reach. The cost per thousand advertising impressions on Powerboat-World is generally less than 1/5th of the cost of other marine print media.
Annual Powerboat-World promotional programs, for the Australian market, cost from $315 to $795 per month + GST that is between $3,780 and $9,540 per year + GST. There are larger international packages for manufacturers and exporters.
| 
