Powerboat-World.com
 
 
News Home Video Gallery Newsletters Features FishingBoating Photo Gallery Sail-World Australia Australian Cruising
Sail-World Australia Australian Cruising MarineBusiness-World
Sail-World.com : Multimedia reinforcements for Boat Shows
Multimedia reinforcements for Boat Shows

'Rosie and Sarah - interns at SCIBS 2012'    Marine Business World ©    Click Here to view large photo

Two additional TetraMedia staff brightened up the Sanctuary Cove International Boat Show this year, in the form of Rosalie Taylor and Sarah Ruggiero, Bond University students and interns for the duration of the event, and based on their quality work, for Sydney International Boat Show in August.

Rosie and Sarah were based in the MarineBusiness-World.com pavilion, getting around the show to interview visiting international delegates, a wide range of exhibitors of note including TetraMedia’s own advertisers and event organisers and over the four days of SCIBS.

New to the boating industry and the rigours of boat shows, both of them carried out eight to 10 on-camera interviews, as well as contributing stories and reports on daily events and exhibitor products.

Showing no signs of fatigue, even as editing carried on late into the night, they expressed their elation at getting hands on experience, and a great interest in the marine industry.

'Working with TetraMedia during the 2012 Sanctuary Cove International Boat Show was one of best ‘real world’ learning experiences I’ve ever had,' says Sarah, originally from the US where she gained her first degree, now working on her Masters at Bond.

Sarah hard at work -  Marine Business World ©  


'In addition to publishing individual stories and being responsible for every multimedia component, interns get to work with some of the best journalists in the industry. The work placed us in a realistic setting with real life expectations and consequences. After an intensive five days, I can honestly say I am a better writer, editor and all around journalist. I have industry experience and I am confident in my abilities to perform under pressure.'

Rosie, a final year Journalism student, did her research carefully, prior to the boat show

She found exhibitors clear in their communications and she was soon capturing exhibitors’ objectives and they were only too eager to illuminate her on their products.

'Looking back on the experience, I shouldn't have been worried at all. Reporting on the show gave me a feel for the passion behind every person's story, and I met some very interesting people. The internship was well worth the time, stress and effort (and lack of sleep!) that went into it, because I came out of it with a refreshed look at the world of journalism, and feeling accomplished having contributed a range of stories which are running internationally.'

Rosie compiling multimedia stories -  Marine Business World ©  


Erwin Bamps, COO of Gulf Craft, who was visiting the Gold Coast as a guest speaker at this year’s ASMEX conference was also a visitor to SCIBS, where Rosie filmed an interview with him about the brand values and its global ambitions.

Within hours of the piece going live on Marinebusiness-world.com, Mr Bamps sent an email congratulating the team on its precision work – great interview, good technique and excellent editing. He was most enthusiastic about the rapid reportage, posted the day after the interview.

TetraMedia Publisher, Rob Kothe said: 'The days are long gone when online publications were text and still image only. Multimedia content is essential and today’s young media graduates have the mix of skills needed to help deliver that content.

'You only have to look at the rapidly growing use of tablets and smart phones to view video on line to realise that boat shows, events, product launches, features need audio and video component.

'We reinforce our own multimedia team to ensure we can deliver video content at busy trade-shows for just this reason. Any company launching a new product needs to have a short video as part of the launch package, hosted on one of the many low cost business video servers or on YouTube.'

Sarah and Rosie will be part of the TetraMedia team at the Sydney International Boat Show in August, keen to further hone their skills and expertise in broadcast journalism and communication.


by Jeni Bone

  

Click on the FB Like link to post this story to your FB wall

http://www.powerboat-world.com/index.cfm?nid=98348

2:35 AM Tue 12 Jun 2012GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2012 Sanctuary Cove International Boat Show

Related News Stories:

11 Jun 2012  Swapping heels for boat shoes
11 Jun 2012  Sanctuary Cove to celebrate 25 years of evolution
07 Jun 2012  Family Fun key to attendance at Sanctuary Cove International Boat Show
05 Jun 2012  Mini boats a hit with the boat show dreamer market
04 Jun 2012  Gold Coast City Council initiative a bonus for local marine exporters
04 Jun 2012  Phil Shaw swaps Sanctuary Cove Boat Show for Supercars
04 Jun 2012  Voodoo casts spell on boating industry
04 Jun 2012  PowerDive for marine business and pleasure
03 Jun 2012  TropiCare sunscreen combats UV all year round
03 Jun 2012  Princess Yachts Australia celebrates successful start to show circuit
MORE STORIES ...






Power Boat News









Abbot Point onshore disposal by Great Barrier Reef Marine Park Authority,










Great Barrier Reef plan released for comment by Queensland Minister for Environment,










Brisbane Boat Show begins *Feature by Jeni Bone,






































Mediterranean Grand Prix - Al Zaffain and Bin Hendi win race 1
Court judgement a stark reminder about towing safety
Australian Offshore Superboat 2014 - Superboats ready for Redcliffe
Southport Yacht Club’s annual Sail Past and Blessing of Fleet Ceremony
Gosport Grand Prix of the Sea finale to decide P1 champions
Camper & Nicholsons Yachts presents the Sagitta 42
GT15 and GT30 European Championships - Jelf takes to the podium twice
Marine Rescue crew saves cruiser in trouble in rough conditions
XCAT Series gets set to conquer another continent in 2015
Dangerous conditions for boaters on most of NSW coast
2014 Mandurah Boat Show - Third largest boat show in Australia
2014 Gold Coast International Marine Expo - Eye on the big picture
Mediterranean Grand Prix - Powerboat racing heavyweights head to Ibiza
Mediterranean Grand Prix - World Aquabike stars all set
Antarctic sea-level rising faster than global rate
Powerboat champions gear up for Honda RYA Youth RIB National final
Andrew Scott joins Superior as General Manager *Feature
2014 Gold Coast International Marine Expo - Fastest Jet Ski ever built
Best Birthday Party ever at Southport Yacht Club! *Feature
‘Hall of Fame’ status for Empire Marina *Feature
Girl power all set for Nottingham powerboat racing action   
Cowes to Torquay Race 2014 - Intense activity in preparation   
Fort Lauderdale International Boat Show - 13 things to See and do   
Australian Offshore Superboat Champ - 15 Superboats in Coffs Harbour   
European première for Belize 54 Daybridge at Cannes Yachting Festival   
‘Fish Friendly’ accreditation for Sanctuary Cove Marina   
Plethora of Powerboat racing action this weekend   
Vicsail Boat show Open Day at Rushcutters Bay   
Marine15 - prospectus available online now + VIDEO *Feature   
Southport Yacht Club achieves Clean Marina certification + VIDEO *Feature   
Port Kembla Volunteers bring in 75 metre monster from 5nm offshore   
Gold Coast Int'l Marine Expo - Make every moment one to remember   
Dangerous conditions for boaters from Queensland border to Sydney   
4x4 Outdoors Show and Fishing and Boating Expo - Busy opening day   
Summerland 40 LR named Boat of the Year   
More new boats brand Brisbane Boat Show as a spectacular showcase   
Xiamen Int'l Boat Show 2014 moving to a new home   
Yamaha inspires students to succeed   
NSW EPA supports Marina Industry Environmental Accreditation   
Powerful Yanmar 12AY Diesel Series revealed   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png   http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL WAS PBW
LocalAds   DE  ES  FR  IT