Powerboat-World.com
 
 
News Features Cruising Photos Videos Events Newsletters Submit

 

Sail-World.com : Marine13 - register now for this unique B2B industry event

Marine13 - register now for this unique B2B industry event

'Topics will be wide ranging and relevant'    Marine13    Click Here to view large photo

Marine13 International Conference and Trade Exhibition is the boating industry’s first national conference that brings together all sectors of the industry. The programme of over 50 sessions across two-days covers a wide range of topics, catering for the diverse range of businesses that make up the boating industry.

With a strong emphasis on providing information, education and inspiration, the boating business stream focuses on what knowledge, tips, tools and practical advice brokers, dealers and retailers need to help drive their business; to develop new marketing techniques and proposals; to attract new customers; get the most out of boat show investments; to deliver repeat business year-on-year; understand consumer trends; adapt to the online world; compete in a virtual showroom environment; how to add value in the supply chain; and how to recruit and retain the right team for their business.

The full conference program is available online at www.marine13.com/program.php but to highlight sessions in the boating business stream:

Societal change and consumer trends – Benjamin Pedley, Head of Investments at UBS Australia on where are consumers looking to invest for their leisure time, what does the changing demographic of the Australian population mean for you: who will be your customers of the future and what will they want?

Engaging boaters of today and tomorrow – Thom Dammrich, President of NMMA in the US on the state of the US and global boating industry markets, efforts to expand participation – what works and what doesn’t, what boaters are looking for, how dealers are responding. The perfect opportunity to ask about US stock inventories and how they are impacting other markets.

Changing face of retail – John Winning, CEO AppliancesOnline on how to adapt to the virtual world while still providing a showroom and face-to-face customer experience. Hear from the CEO’s Magazine Young CEO of the Year 2012 on how to evolve a 100 year old family business into a leading online sales platform and succeed with both businesses. The boating industry is adapting slowly, but the customer is way ahead – what can we learn from a major retailer?

Professional service workshops – Ian Mayer, MD Chatswood Toyota on the importance of customer management at all stages of the ownership experience, with particular focus on delivering repeat business from the service workshop. How to retain your customers with excellent after sales support,

Clicks 2 Orders – Bill Kirkley, CEO of Clicks 2 Orders presenting a workshop-style explanation of how to make YouTube an integral part of your marketing and sales processes. Viral video marketing is the latest trend in getting your product or service into the inboxes of millions of people and Billy’s interactive can-do style will give you an excellent head start in getting on screen.

Customer engagement at shows – Andy Williams, past MD of UK National Boat Shows on how dealers and retailers can extract the best value from their boat show investment. With a vast range of consumer marketing experience and having led the turnaround of the UK’s premier show – London International Boat Show – Andy has practical advice as to how to make every cent work for you and insights on where exhibitors often go wrong.

And while in no way less important that the marketing, sales and business strategy sessions, three presentations by industry experts and supporters covering the thorny topics of consumer law and trade practices (Marcel Vaarzon-Morel); value chains and productivity gains (Andrew King of Capstone); and hiring and retaining staff (Kevin Chandler of Chandler Macleod) will wrap up the boating business stream with advice and guidance on the issues that affect any business. How to stay on the right side of the law, how to boost efficiency and how to ensure you have the right team around you.

All will be compelling sessions, delivered by enthusiastic, knowledgeable presenters. All are proud to be supporting the boating industry – everyone with a strong connection and usually a boat or two… - and to benefit from their expertise and experience, all you have to do is be there, listen, interact and ask those burning questions that our panel of speakers are more than qualified to answer.

As an investment for your business’s future, you cannot afford to miss Marine13.

Act now to take advantage of the special rates and accommodation packages by visiting www.marine13.com today or call the conference organisers on 02 9265 0700.

     




by Marine13

  

Click on the FB Like link to post this story to your FB wall

http://www.powerboat-world.com/index.cfm?nid=107348

10:10 AM Sun 10 Mar 2013 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.


Related News Stories:

28 May 2013  Marine15 Boating Conference gets a green light for 2015
07 May 2013  Marine13- Selling fun, not makes and models of boats
01 May 2013  Marina winners announced at industry celebration- Marine13
01 May 2013  Marine13 wraps up on mood of optimism
29 Apr 2013  Marine13 kicks off with high participant approval
23 Apr 2013  Marine13 launch a significant milestone for Australian marine industry
18 Apr 2013  400+ to attend Marine13 International Conference and Trade Exhibition
18 Apr 2013  Over 400 registered to attend Marine13
16 Apr 2013  Marine13 Trade Exhibition numbers still expanding
14 Apr 2013  Marine13 - 2 weeks to go! BOOK NOW!