> Powerboat-World.com
 
 
News Home Video Gallery Newsletters FishingBoating Features Photo Gallery Sail-World Australia Australian Cruising
MarineBusiness-World

 

Sail-World.com : Marine Marketing online – Setting your Ad Budget

Marine Marketing online – Setting your Ad Budget

The number one question for every company must be what percentage of our ad budget should we be spending online?

The heaviest Internet adult users are the 18-35 and 50-65 age groups – two very important age groups. Now the online marine audience is much larger than traditional print media and it's much cheaper to reach audiences online.


The Marine industry around the world is finding more and more consumers have done their online homework, well before they walk into a dealership. They are asking sharper and sharper questions, they know about models that are not yet even in your marketplace. Some companies are estimating 80% of their clients have been researching online.

So its vital that marine companies increase their online profile.

Preparing your 2008-2009 budgets? Make sure that somewhere between 50% and 100% of your advertising expenditure is on-line.

     



These publications between them receive over 93% of all online boating news traffic in the Asia Pacific. Monthly unique readership is now climbing towards 150,000 and marine advertisers are keenly tapping into this significant online audience.

The most popular local advertising packages for these publications are in the $3800 to $9500 + GST per year range.

We have start up groups committing to $2,000 over the next three months and others currently spending more than $30,000 per year and looking to expand that as their international operations grow.

We have some examples below. The same rates apply to the various publications. Naturally advertisers across multiple sites and regions make significant savings on single publication rates.

Sail-World Racing across its three Asia Pacific sites, Australia, New Zealand and Asia send 90,000 newsletters each week to 31,000 readers. Sail-World Cruising reaches regional and world audiences. Editor Nancy Knudsen, who completed her cruising world circumnavigation, last year sends out 33,000 newsletters each week.
Click here to see examples of Sail-World Racing and Cruising packages

Powerboat-World’s audience is spread across the Asia Pacific, but its content is picked up by media around the world. Editor Bob Wonders sends its weekly newsletter to 22,000 readers, with another 10,000 browsing online across the week.
Click here to see examples of Powerboat-world packages

Marine Business News-is the most widely read marine trade publication is the Asia Pacific. MEach week editor Jeni Bone dispatches 17.600 newsletters to the marine industry and similar additional numbers catch up with the trade news from the site.
Click here to see examples of Marine Business News advertising packages
If you are framing a marine industry advertising budget you need to be talking to TetraMedia, the largest Marine publisher in the Asia Pacific.

     



Below we've republishing some key articles on Marine advertising. If your company is spending hard earned dollars on advertising, everyone involved in the budgetary decision making process needs to be asking...

What percentage of our ad budget is going to be spent online this coming year?

Email us or call for details of our popular advertising packages.

Head Office - TetraMedia Rob Kothe
advertising@marinebusinessnews.com Tel: +612 (0) 4977 2116

New Zealand - Colin Preston
nzsales@sail-world.com Tel: 021 2674842

Asia - Guy Nowell
asiamedia@sail-world.com Tel: + (852) 2792 6234

Nautical Media Partners - Liam Daly
Liam@nauticalmediapartners.com.au Tel: 0405 497 423

Helena Heidenreich - Harbourside Media
helena@powerboat-world.com Tel: (02) 9403 7300




by TetraMedia

  

Click on the FB Like link to post this story to your FB wall

http://www.powerboat-world.com/index.cfm?nid=45390

5:03 AM Mon 16 Jun 2008 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
Marine Business Editorial

Related News Stories:

08 Oct 2013  Sail-World 1.2m in Sept, IBEX relocates, AIMEX members up for awards
30 Jul 2013  ATTN Sydney Boat Show Exhibitors - Register now for Video Interviews
28 Feb 2013  THE Marine Media opportunity for 2013
19 Jan 2013  THE Marine Media opportunity for 2013
03 Jul 2012  Taiwan flexes megayacht might, Superyacht Aust seeks GBRMPA plan
08 Mar 2012  RIVIERA IS BACK!- exits receivership with new Queensland owner
26 Jul 2011  Sydney THIS WEEK! Video has show covered, Lifestyle adds Zodiac RIB
01 May 2011  Fishing writers needed – now - freelance opportunity
01 Jun 2010  MarineBusiness-World - The week's global marine news and the Internet
02 May 2009  Why are advertisers moving to the Internet? Value for money!
MORE STORIES ...

Power Boat News







Predictwind helps you pick the best time to depart by Richard Gladwell Sail-World.com/nz,






























Understanding the Ocean's role in Greenland Glacier melt by Woods Hole Oceanographic Institution (WHOI),


Dangerous conditions for boating on entire NSW Coast by Transport Roads and Maritme Services,


Revealing report on Search for American yacht Nina released *Feature by Rob Kothe and the Sail-World team,












AYSS PacificNet/Tahiti voted a success! by Asia Pacific Superyachts,














Dangerous conditions forecast for NSW boaters
APSNZ appoints Duthie Lidgard as new MD
Whale freed from rope at Byron Bay
Tidal current installations will increase boating hazards
Dangerous conditions for NSW coastal boaters from Thursday
World premieres and national debuts for Sydney International Boat Show
Marine Auctions experiencing rising tide of interest *Feature
Tags reveal Chilean devil rays are among ocean's deepest divers
Auckland On Water Boat Show to hold world record attempt
Zodiac at Sydney International Boat Show 2014 – Australian
Gold Coast International Marine Expo - Exhibitor space filling fast
Ceramic coated exhaust manifolds reduce engine bay temps on superboat
Reminder of safe distance requirements for whales
Changes to Australian bass closed season
Fusion achieves industry-wide acceptance of FUSION-Link
BSE Brisbane Slipways open for business as normal
Honda’s everywhere at Sydney International Boat Show!
Fifth round of XCAT World Powerboat Series moves to China
Sly 43 - Making her Australian premier
Maritimo full of confidence following recent wins
Australia event cements its position as hosting 'the' marina party   
Up close and personal with whales on the Gold Coast   
SA Marina Day encourages South Australians to enjoy their marinas   
Southport Yacht Club raffle: Dusit Thani, BRIG Falcon, Marriott stay   
Enjoy the whale spectacle, just keep your distance   
The Dinghy Nav Light Solution- a brilliantly dumb idea   
Extension granted for salvage of a paddle steamer on the Murray River   
Sydney International Boat Show set to embrace new location   
Thermal imaging helping bulk carriers avoid collisions in port and in   
Third CYCA Solas Trusts grant to Australian Volunteer Coast Guard   
CruiseCraft adds Explorer 595 Hard Top   
Severe weather warnings prompt reminder to boat owners   
Be won over by the new Azimut 50   
Predictwind unlocks more features on free accounts   
Tammy Wolf and Mercury's Formula 2 Powerboat on to Divisional Champion   
Monaco Yacht Show 2014 - the biggest superyacht show ever   
Biggest Display ever and 18 launches at SIBS   
Gold Coast International Marine Expo helps Sailability grant FREEDOM   
Exhibitors heat up for Cannes Yachting Festival   
Benetti 108 tri-deck Tradition Supreme will launch in Cannes   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png   http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW PBW
LocalAds   DE  ES  FR  IT