Sail-World.com : Boat Shows in Focus: SIBS among the world's best
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Boat Shows in Focus: SIBS among the world's best |
On the eve of SIBS, the focus is on boat shows and their ROI.
Mary-Anne Edwards, Chief Executive of AIMEX, carries the flag for Australian companies all around the globe, promoting their brands and raising awareness of our local marine industry.
Mary-Anne believes that SIBs, like SCIBS compares to any international show AIMEX attends.
'It is seen by the industry as an essential show in their boat show calendar, it is very professionally organized and the visitor numbers are impressive.'
But while it attracts the crowds, many of their number from abroad, one thing that may be lacking is international exposure. 'I think SIBS deserves far more international promotion to attract more international buyers to the show.
'I think the show is among the best and therefore, we should let the world know it. Plus, I do not think we can underestimate the number of overseas people who want an excuse to visit Sydney and all its wonderful attractions.'
Mary-Anne’s advice for exporters is to take advantage of the channels already open and tried and tested by AIMEX.
'It is really important for new exporters to do their homework. That is where belonging to an organization like AIMEX is invaluable. Don’t make your own mistakes learn from the mistakes of others.
'AIMEX can provide market reports, key overseas contacts, support at international boat shows, profile to gain credibility and get your brand exposed on the global market and great advice.'
She says the 'growth areas for export, depend on the product or service being offered, like any sector'.
'It is important to understand the various global markets and the ones where your technology, pricing, expertise etc makes you competitive.'
The shows detailed in the extract of the AIMEX Boat Show Report to follow are those AIMEX has identified opportunities for Australian Marine Exporters.
IBEX Miami 6-8 October 2008
The Australian Pavilion exhibitor space at IBEX is sold out, however we have two rooms available in the hotel we have booked if any member is interested in visiting this show with us to have a look at the market.
Launched in 1992 by Professional BoatBuilder magazine, IBEX is the only trade show in the world dedicated exclusively to the education and purchasing needs of professional boat builders, designers, repairers, surveyors, and boatyard and marina managers.
Each year thousands of marine professionals attend to see and source the very latest products and technologies that will enable them build, repair, or restore a boat, better, faster, and for less cost. IBEX is the only annual professional boatbuilding event to bring together the industry in such unparalleled numbers.
'We’ve found IBEX to be one of the most important shows for the US market, you simply can’t afford not to be there.'
Coursemaster/Hydrive’s managing director, Richard Chapman
Salon Nautico Barcelona Spain 13-15 Nov 2008
AIMEX in conjunction with Austrade is taking a trade mission to this show as it immediately precedes METS.
This is a great opportunity to look at the Spanish market. Austrade have done a lot of work in Spain promoting the Australian Marine Industry and they see a lot of opportunities for Australian manufacturers.
Austrade are organising a site tour and networking functions over the frew days we are there to maximise the value to those who participate.
The Gran Via exhibition centre and the Port Vell will be completely full during the 47th Barcelona Boat Show, which expects to consolidate its growth.
Boat-builders, electronics companies, inflatables, engines, charter companies, accessories… and 2,200 sailboats and motorboats will be on display.
The show organisers are expecting some 700 companies to take part in an exhibition area of 115,000 m2, and more than 180,000 visitors.
There will also be around 200 sailing-related activities going on.
The Floating Exhibition at Port Vell is being enlarged and will house around 300 large vessels.
Facts
• Spanish economy is slowing after 10 years of very strong economic growth, but still relatively healthy when compared to other EU economies.
• 8,000km of coastline and the 2nd largest tourist market in the world (60m per year)
• Estimated 320 marinas in Spain with approximately 107,000 berths.
• Approximately 85 per cent of these berths are located on the Mediterranean Coast Boat ownership per capita is 1:167.
METS Amsterdam 18-20 November 2009
This year we have managed to secure some additional space at METS. This is a coup for AIMEX as space at this show is like gold. AIMEX has over 200 sq meters of exhibition space and is now able to offer to members:
• 1x9 sq mtr
• 1x12 sq mtr space
• 2 1x3 mtr spaces on AIMEX stand
If you are interested in taking part in this significant show, the cost of space is 295 euros per sq mtr, plus 495 euro admin fee. Members receive a 10% discount on space. Cost to be on the AIMEX stand is $2500. This is a cost effective way to get your brand profiled and get a feel for this market. We only have a few rooms left at the Hotel Piet Hein so if you are interested in exhibiting or simply visiting contact Maryanne asap. There is also a number of exhibitors who will take the opportunity to visit the Barcelona Boat Show which immediately precedes this show.
Facts
• The world’s biggest marine equipment show
• Over 1,150 exhibitors and 15 national pavilions
• Specialist pavilions for marina equipment, composites
• The show-within-a show SuperYacht Pavilion
• Thousands of NEW and award-winning products to see
• DAME – the coveted Design Award METS
• Nearly 20,000 visitors from over 100 countries
'If you attend no other show this is the one you must go to' Alistair Murray, Ronstan MD has been attending METS for 20yrs.
Dubai International Boat Show 3-7 March 2009
The Australian Pavilion at this show in 2009 will sell out fast. We have moved to a better location and it is likely the companies that went last year will go again.
This was a very successful show for AIMEX members with most securing orders, distributors or agents. If you are interested in the UAE market and the opportunities there you should definitely attend this show.
To secure a space it would be wise to flag your interest now. We also book accommodation for this show so everyone can stay together close to the marina.
Facts
• Dubai International Boat Show is the largest, most established event of its kind in the region
• 16th edition of the event will be a classic showcase of boats from both local and international builders together with the latest innovations in marine equipment, supplies and services.
• In 2008 there were 24,000 visitors, 247 International exhibitors, 213 local exhibitors, 44 countries represented and 142 boats displayed.
Moscow Boat Show 9-12 April 2009
MIBS Spring has proved the ideal place to explore the Russian boat and yacht market. As the show continues to expand, the increasing popularity of water sports in Russia becomes more apparent as well as companies recognition of the opportunities available to ambitious suppliers from all around the world.
AIMEX is taking space at this show. Cost to be on the AIMEX stand is $2500.
Given the close proximity in dates AIMEX will be taking a group to this show, then visiting Taiwan and then onto the Shanghai show. AIMEX will be working with Austrade in Moscow to arrange market briefings, networking events and accommodation for those interested in attending.
Facts
• More than 300 companies exhibited at MIBS Spring 2008,
• MIBS Spring will feature a large number of boat and yacht brands,
• Exhibitors represented 25 countries
• So far, exhibitors at MIBS Spring include: Azimut, Alliaura Marine, Bennetti, Ferretti, Princess, Atlantis, Dominator, Sealine, Jeaneau, Windy, Doral, Yarretti, Wellcraft, Carver, Suzuki, Bombardier, Regal, Bayliner, Maxum, Mercury Marine, Quicksilver, Glastron, Bella, Vortex, Monterey, Yamaha Motor, Sevymarine, Honda, Zodiac, Mares, Johnson, Evinrude, Four Winns, Celebrity, Lowe, Triton, Bavaria, Volvo Penta, SeaRay, Chapparal, Dufour, Selva, Fortus, Galia, Korsar, Garmin, Buster, Sessa Marine, Jabsco GMBH, Tristan and Silver.
Taiwan Trade Visit 13/14 April 2009
CEO of Horizon and President of the Taiwan Shipbuilders Association has offered to host a showcase event for us in Taiwan. He will invite members of the Shipbuilders Association who are interested in sourcing product from Australia. Taiwan is the home of Asia's luxury boat building and marine equipment manufacturing industry.
The Austrade representative in Taiwan is also very experienced and knowledgeable within the Taiwan marine sector. We will be working with Austrade to maximise the value off this trip for members.
Facts
• Virtually all boatyards and marine equipment factories in Mainland China are owned and operated by Taiwanese with their head offices in Taiwan.
• Taiwanese yacht brands, such as Jade, Horizon, Khashing(Monte Fino), Tachou, Tayana, Johnson and President, are recognized worldwide.
• Other recognized international brands are produced OEM in Taiwan, including Nordhavn, Marlow, Offshore, Hargraves, McKinna, Hampton, Fleming, Hatteras and Trader, just to name a few.
• Taiwan is now the 4th largest producer of luxury yachts in the world.
• Taiwanese businessmen are one of the most influential groups in the world's marine leisure industry.
Shanghai Boat Show 16-19 April
The China International Boat show held in Shanghai represents the entire manufacturing chain of the industry, from basic materials to ready-to-sail luxury boats.
Local exhibitors will mainly show small to mid-sized boats, and mid-range technology and supplies, creating an ever increasing market for international sourcing experts.
If members want more information regarding the China market we have a report done by Mike Derrett that can be emailed to you. AIMEX will take 100 sq meters of space at this show. Whilst this is not an easy market to do business in a number of members had good success at last years show and there is no doubt this is going to become a strong market in the future.
AIMEX will be working with Austrade in Shanghai who are excellent and have really supported members attending this show. Being part of the Australian Pavilion means you have access to translators, meeting area, group accommodation and networking functions.
Facts
• 365 exhibitors approx 505 of exhibitors are international
• 400 brands on display.
• Attended by 14,050 visitors, amongst them 1579 international visitors
• Visitors and exhibitors covered 72 countries
• 284 journalists attended the event
There are also the Kuwait Boat show which will be Feb 2009 and the Abu Dhabi show in November 2008 that AIMEX can also assist in booking space at discounted prices for AIMEX members.
More at www.aimex.asn.au
 | AIMEX logo lo-res - |
by Jeni Bone
11:44 PM Sat 26 Jul 2008 GMT
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